Video Marketing News Roundup - 20th SeptemberBy Sam Stead | 9:49 AM on September 20, 2019
Struggling to keep up with the latest news on video? Don't you worry, we've scoured the internet for the scoop on video and picked out the top stories over the last 7 days. Check out the rest of the article for news on Google, YouTube and Instagram.
Video Search Gets To The Point
Google announced this week that it’s upped the game on video search by introducing key moment indicators on video results in the SERPs. We’ve all been there - search for a ‘how to’ video and get results for a 13 minute long video when we just want to get straight to the point. Now, using timestamps provided by content creators, Google will direct us right to the point in the video that’s most relevant to our search.
It’s worth noting that this new feature does rely on the timestamp data being provided by whoever is uploading the video so there’s a chance you might not see it out in the wild just yet. Either way, we’ll all for it.
Head on over to Google’s blog to see the full story.
YouTube Verification At Risk For Some Creators
YouTube have begun rolling out changes to it's verification program for creators meaning some YouTubers, musicians and other artists are at risk of losing their checkmarks and verification badges.
Some creators have already taken to Twitter to complain about losing their badges, with YouTube responding with the tweet below late last night and signing off with another tweet saying "Please know that badge or no badge, you're an important part of YouTube":
Additional clarification:— YouTube Creators (@YTCreators) September 19, 2019
✔️No one lost a verification badge today–If you received an email that your channel will no longer be verified, this was just an advanced notice & you can appeal
✔️The checkmark has never appeared on YouTube mobile channel pages (this will be added soon) https://t.co/vv64ClfuBx
Head on over to their blog for the full updates and let us know in the comments below if you've been affected.
Raise the mast(head adverts...)
Sticking with Google platforms, YouTube are bringing masthead ads to the masses within its connected TV (CTV) app. CTV is said to be one of the fastest growing areas across YouTube so it’s clear to see why they’re looking to capitalise.
Ford have been testing the new placement out during an initial 2-week beta testing period and we've gotta say, it looks pretty impactful.
The placements are available within Google Ads in an attempt to keep some consistency across platforms - mobile and desktop mastheads are already available via this route. Looks like brand awareness opps on YouTube just got turned up a notch.
The Drum have got the full scoop.
Insta likes for video
A study by the team over at Quintly has unearthed some interesting stats on the social behemoth that is Instagram. Of course, we’ve been concentrating on those stats that involve video, it’s just what we do.
Top of those stats is that Video posts receive up to 49% higher interactions which is accompanied by a handy little diagram:
However, bearing that in mind, the percentage of Instagram posts that are primarily video only sits at 18%. Larger profiles do seem to be gravitating towards more of a video-first strategy when it comes to Instagram but there still seems to be a huge opportunity for brands to increase their engagement on the platform with video content.
See the full study here: Instagram Study 2019
Did we miss anything from the world of video? Drop us a comment below and we'll make sure it gets added!