With over 6,500
entries from throughout the United States, Canada, and 26 other countries in the running for the Hermes Creative Awards
this year, having our work with our fantastic clients BDO
selected to win a Gold and a platinum award this year has been a fantastic achievement. Watch the award-winning videos below!
Gold Hermes Award Win: BDO
Pull up a Chair: Let's Talk about Race
Category: Corporate video
When accountancy firm BDO approached Skeleton with a brief to spark conversations about race, diversity and inclusion, we instantly knew we wanted to be the video agency they could trust to bring this important conversation to life.
This was not your conventional corporate video brief, this was a brief full of passion and drive to create a better world for BAME people within their business and beyond; a brief that Skeleton could make something truly remarkable with for BDO.
Conversations about race, diversity and inclusion within the workplace is a complex space to navigate; a topic that is known to be challenging in itself. This project required a thoughtful approach to both amplify the voices of their BAME team members and ensure the messages had the power to connect with everyone.
The message that BDO wanted people to take from this video was to be courageous, step forward, ask questions, and do the research to understand the system of racism and how we can fight against it. They wanted to help others feel more comfortable about having these difficult conversations and encourage more people to speak out against discrimination within the workplace.
With an explosive start, averaging over 6000 organic views in the first days of its release and shared all over the world by its global networks. There has also been a 46% rise in engagement across BDO's channels, proving that the simplicity and rawness we envisioned has fulfilled what BDO intended the video to do spark conversations.
Platinum Hermes award winner: Ateme
Captivate your audience with Ateme
Category: Animated video creativity
Ateme is a global leader of video compression and delivery solutions, helping content providers, service providers and streaming platforms boost their viewership and subscription engagement.
Well-known for having the highest quality video stream for the lowest bit rate, Ateme is a growing organisation with a wealth of new service offerings, and part of this expansion was a new brand identity and enhanced proposition. What they wanted us to do was create a video to help them launch this new brand.
Ateme's message is all about captivating your audience with fast, high-quality content. We decided to represent the movement of data through the movement of circles, showing the fluidity of data movement in order to reach our eyes. And when it came to the message of "getting eyes on content" and boosting viewership, our animation became very literal, with illustrated eyeballs following the content.
The resulting video from our creative talent is something beautiful in its simplicity, but conveys the complex messaging in a succinct, easy-to-direct way.
On the EVCOM Awards shortlist:
We're also incredibly excited to announce that BDO's video Pull Up a Chair: Let's Talk About Race has also been shortlisted for the EVCOM Awards' Diversity & Inclusion category!
This is such a huge achievement and a real testament to the BDO team members featured in the film, as well as their incredible Marketing team who put their trust in us to bring this vision to life.
The video has not only gone on to win a Gold award from Hermes, but most importantly, empowered BDO to pull up a chair and have open conversations about race. In our view, we've already won!
Winners will be announced at the end of June, please keep everything crossed for us!