Why Animated Videos Are a Must for Every SaaS Company
24 January 2023 Video production tips and best practices

Why Animated Videos Are a Must for Every SaaS Company

Discover why animated videos are a game-changer for SaaS companies, driving conversions, boosting brand personality, and enhancing user engagement!

Are you a player in the software-as-a-service (SaaS) sector? Then, you've probably realized that standing out in this highly competitive space can be quite a challenge. Nowadays, a unique selling proposition and a well-designed website might not be enough. So, how can you tip the scales in your favor? Here's an insider secret: animated videos.

Before we dive in, we should first clarify what we mean by 'animated videos'. They're not necessarily cartoon characters or Pixar-style masterpieces (though they could be). We're talking about any video content that involves motion graphics, 3D animations, or simply illustrated images that come to life. The overarching aim? To convey complex concepts in an engaging, digestible, and memorable way.

Why are animated videos so important for SaaS companies? Well, for starters, the SaaS world is filled with complex products and intricate services that can be difficult for consumers to grasp. Whether you offer cloud storage solutions, customer relationship management systems, or project management tools, there's always an inevitable learning curve associated with your offerings.

Breaking through the complexity: The Power of Animated Videos

Animations are like the visual equivalent of a good story – they capture attention, stir emotions, and most importantly, make abstract concepts tangible. Through carefully crafted animated videos, SaaS companies can demystify their services, making them easily comprehensible to the target audience.

Consider this: a prospect lands on your website, scrolls through reams of text and technical jargon. While they might understand what your SaaS does, they're likely not to fully grasp its full value or unique features. But what if they watched a dynamic, engaging video that simplifies the complex features and demonstrates the benefits in real-time? That's the power of animation.

Boosting Conversion Rates

Animated videos can be a game-changer when it comes to conversion rates. They add an extra dimension to the user experience, making it more immersive and interactive. According to recent research, website visitors are 64% more likely to purchase a product or service after watching a video about it. That's a significant uplift in conversion rates, one that no SaaS company can afford to ignore.

Creating Brand Personality

What's the personality of your brand? Is it playful, serious, innovative, or trustworthy? Regardless of what it is, animated videos allow you to express it vividly. The style of animation, color palette, characters, and even the soundtrack, all contribute to defining your brand's personality. This approach is invaluable for SaaS companies, considering the faceless nature of most digital services.

Connecting Emotionally with Users

Another compelling reason for using animated videos is their potential to create an emotional connection. People are hardwired to respond to stories and visuals, and animated videos combine these two elements seamlessly. With a well-crafted animated video, you can make users smile, think, or even feel a sense of achievement, all of which can strengthen the bond between them and your brand.

Driving Social Media Engagement

Let's face it, social media platforms are rife with static images and text posts. An animated video stands out, grabs attention, and is more likely to be shared, liked, or commented on, driving greater visibility for your brand. As a SaaS company, this is crucial for building brand awareness and credibility in the market.

Creating Inclusive and Accessible Content

Animation transcends language barriers and can be easily understood by anyone, anywhere. Animated videos can also incorporate subtitles, sign language, and other accessibility features, making your message inclusive and accessible to a wider audience.

Optimizing for SEO

Search engines like Google love video content. The more engaging and informative your videos are, the more they're likely to be shared, linked to, and ultimately boost your search engine rankings. This is a major plus for SaaS companies that operate in an increasingly global and competitive environment.

The Takeaway

In a nutshell, animated videos can offer SaaS companies a golden opportunity to differentiate themselves, simplify complex ideas, boost conversion rates, and connect with their audience on an emotional level. They're a versatile, engaging, and powerful tool that every SaaS company needs in their marketing arsenal.

As you venture into the world of animated videos, remember to keep them simple, make them resonate with your brand personality, and most importantly, ensure they add value to your audience. The process might seem daunting at first, but once you get the hang of it, the benefits will make it all worthwhile.

Emily Malone

Written by Emily Malone Marketing Manager for Skeleton — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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