One of the biggest mistakes B2B marketers make is assuming that video is only for B2C businesses.
You still market to a target audience of humans, right? In which case it's just as easy to engage a B2B audience with video as it is a B2C audience. Whether we're talking about clients or consumers, video will benefit your marketing strategy.
Video isn't just about appealing to all segments of your target audience. It's also about getting better results than other content types, and thereby generating better ROI.
But don't just take my word for it, there's plenty of data to back up why video is invaluable to your B2B marketing efforts.
Check out the infographic below to learn some key statistics behind why your B2B business really does need video marketing (and what you're missing out on without it).
Don't miss out on the many benefits of video marketing just because you're a B2B business. Consider how you can integrate video into your marketing strategy today, and start enjoying the boost it gives you towards achieving your marketing, and business goals.
5 Fundamentals of Video Content Planning
Learn the key steps to planning engaging & effective video content.
Packed full of our expert advice on how to create a video strategy, set SMART objectives, and generate the best possible video ROI.