Word, Thought and Deed ft. Waitrose, Telegraph, AXA
By Lydia Cockerham | 8:14 AM on September 8, 2017
We're all made up of the things we think, say and do.
And businesses are no different.
So it's no wonder that the topics of word, thought and deed are a ripe area of analysis for the advertising of numerous organisations and brands.
Let's see what we can learn from this week's Video Worth Sharing about how businesses display themselves, their values and their actions to the world.
Video Worth Sharing #31
The Telegaph | Words Are Powerful
It's the Telegraph's job to care deeply about words, so it's no surprise they invested in this new TV ad. In just 40 seconds you get a sense of the nuance behind every headline. This video doesn't just celebrate everything the brand holds dear, but it also explains why they exist in the first place.
Waitrose | Cow Cam
In the fight againt their competitors, Waitrose are keen to show off the real milk that comes from real cows on real farms. This ad is based on an incredibly simple concept, but its plain honesty goes a long way to building trust in the brand and proving the values it stands for.
AXA | The Dancer
An example of the current trend of documentary-style videos sweeping through advertising, this ad from insurance firm AXA shows how the research the business invests in improves everyday lives. It's an attempt to make the brand seem more human, and it succeeds.