Safety Bank Uses Animation to Increase Website Conversion Rate
By James Bryant | 5:02 PM on October 23, 2014
Safety Bank is a mobile application that consolidates safety information to building development teams. We helped the business to increase their website conversion rate with an effective animation.
Safety Bank allows users to file and manage accident reports, schedule training appointments, and improve the overall functionality of construction sites.
The Safety Bank website is the main gateway for prospective users to sign up to the application. Although their online traffic was steady, their conversion rate could have been higher, and in all likelihood was probably having an adverse effect on the number of signups their application was attracting.
Safety Bank chose Skeleton to create an animation that would communicate how their app works and who it helps, so that viewers could see how the app could impact their business. With this insight, it was felt that the conversion rate of the website would be much higher.
The video involves several fictitious companies and characters that show how Safety Bank can be applied to a range of construction roles. The narrator reveals the app’s simple user interface, the key features, and how by depending on the app, the characters achieve their goals of saving money, managing their paperwork, communicating with one another, and most importantly, minimizing the amount of job-site accidents.
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