AEG
A lightbulb moment for electrical experts
Team Involved
- Jonathan English
- David Marsh
- Beth Smith
- Ryan Harvey
- Dave Smith
- Jack Booth
- Ollie Tristram
- Ollie Bradbury
- Luke Wilcoxson
The Challenge
When German electrical experts AEG had new lights to add to their larger range of tools, they came to us. That’s because they knew we’d be able to create a promotional video that showcased the key features of their new products, and deftly demonstrated their use as professional tools.
By shining a light on their bulbs, we were able to encourage their audience to go and check them out in person. Now that’s a bright idea.
The results
Used carefully selected locations to create a truly dynamic and atmospheric film.
Set everything to a music track with real attitude. Made a film that resonated well with industry professionals.

