Henkel’s Albert (named after the physicist) is a software platform that speeds new product development. It does everything from facilitating the R&D journey to giving users access to amazing data. It’s incredible, but complex stuff. They came to us for an inspiring animated promotional video - the first impression everyone gets of the software platform.
It needed to simply and directly communicate why everyone from a lab technician to a corporate executive should be excited to work with Albert, address every user's pain-points, and give clear solutions. So, we got to work.
Developed a comprehensive resource that clearly explained the product and can be used widely.
Established Albert as a brand within the Henkel group and the wider market.