Midlands Engine
Making the middle ground attractive for everyone
Team Involved
- Jonathan English
- Dave Smith
- Ollie Tristram
The Challenge
A partnership working to present the Midlands as a competitive and compelling offer for businesses, Midlands Engine needed an inspiring, engaging promotional video that would get people across the country talking.
We created an energetic, aspirational promotional video that truly showed off the vitality, identity and uniqueness of the Midlands. See you in Birmingham!
The results
Won the tender and developed a set of four unique but connected routes for each subject.
Delivered the films over just six weeks, covering hundreds of miles in the process. Films were used in the press, at international events and to lobby the government.

