Getting girls into higher education
- Jonathan English
- Dave Smith
- Ollie Tristram
New College Nottingham (NCN), a higher education institution, wanted to showcase their range of creative courses in a way that appealed to potential female prospects.
We created a big, bold TV ad, shooting footage across the NCN campuses and showing real female students participating in and enjoying their courses. Distributed at local cinemas and big screens at Splendour Festival, the content had to be attention-grabbing. It all came together to create an inspiring, uplifting, aspirational TV advert.
Drove an uplift in female applications to creative courses.
Created a visual treat that kept audiences watching and took them on a compelling journey.