Helping foster parents make a difference

Adverts / Recruitment video / Animation

Team Involved

Laura Cohen
Jean-Luc Boulanger
Karolina Panasiuk

The Challenge

Fostering a child means being a great parent to a child that needs one, playing a part in your community, and making a difference to someone’s life - but lots of potential foster parents haven’t considered it.

Our 30-second spot for Regional Foster Families was aimed at those potential parents. Shown on Facebook, Instagram and YouTube, the social video advert was fun, vibrant and colourful (much like foster life). Best of all, it motivated people to act and inspired them to make a difference.

The results

Delivered a bright, bold video that explained how fostering could change a vulnerable child’s life.

Drove an increase in website visitors, leads and application enquiries.

Behind the scenes

Helping foster parents make a difference

Team Involved

The Challenge

The results

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