Leading software company, Softmotive, were launching an exciting new way of bringing their technology to market. Now all they needed was to bring clients, buyers, and other market stakeholders up to date with the changes and position themselves as the leading vendor.
We created a short, exciting explainer video aimed at those business leaders, IT professionals and department heads, designed to challenge existing thinking, and position Softmotive at the forefront of innovation.
Took a complex idea and conveyed it clearly and succinctly, in a way that appealed to a broad audience.
Showed the scale Softmotive could cater to; they’ve now been acquired by Microsoft.