The Challenge
Western Power Distribution is the electricity distribution network operator for the Midlands, South Wales and the South West. They wanted to increase awareness of their apprenticeship programme and encourage more people to apply.
We created a dynamic attention-grabbing recruitment video featuring authentic testimonials from Western Power Distribution staff and existing apprentices, highlighting the level and quality of training. It was short, sharp and to the point, getting potential recruits excited, enthusiastic, and eager to apply. Powerful stuff.
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