Animated video production

Animation or animated video production includes the creation of computer generated 2D or 3D motion graphics, characters, and designs as well as hand-drawn animations and typography which are used to create the illusion of moving figures in movies and films.

Great content marketing is all about telling a story. But the story is only as good as the execution.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Animated videos and motion graphics turn even the most complex ideas into easy-to-digest entertainment pieces for your ideal audience. 

Whether you're explaining a new app, promoting a new initiative or service, or need animated idents for your new podcast, 2D and 3D animation can help you visually bring your message to life in the right tone, without creative limitations. 

The five main types of animation are: traditional animation, 2D animation, 3D animation, stop motion and motion graphics.

A great animated video tells a story and has a clear call to action. They should be short, punchy, eye-catching, engaging, and fun. 

If you want to create an animated video featuring high quality 2D and 3D motion graphics, you need a team of specialists to do so, rather than just a freelancer. Whilst the later is obviously cheaper, quality standards are often lower, and working with a freelancer often means you have to be a lot more involved in the production itself too. 

As a full service video production agency Skeleton has everything you need to succeed with animation and motion graphics under one roof. From strategising, scripting, storyboarding, casting voice-over artists, and making sure your video gets seen by the right people through marketing. We do all the heavy lifting so you don't have to!

To begin producing your animated video, we'll need you to be clear about your objectives and who your audience is.

We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve with your animation.

We make all kinds of animations for all sorts of businesses, brands, and organisations. We've got experts in character animation, 2D, and 3D. Animated explainer videos, promotional videos, training videos, recruitment videos, TV adverts, corporate videos, idents, and social adverts. We do it all. 

Most animated videos & motion graphics projects typically take 6-to-8 weeks to produce. Whilst it is possible to deliver in less time, this may impact costs or quality. 

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your animated video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From scripting and storyboards to animation and motion graphics, we always work closely with you to ensure you’re happy with the direction of your video.

Our award-winning animation team will guide you through the video production process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.

Generally speaking, most animated videos are from 10 to 90 seconds long, but it all depends on where you're planning on putting your video.  Some Youtube ads are even just 6 seconds long! You just need to be sure that those 6 seconds really pack a punch. 

If you feel that your animated video does need to be longer, then this is still possible - just make sure the info you are including adds value.

Our animated video production team work hard to make sure that you’re really happy with the content of your video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

Once an animated video production is complete, we keep the project files in storage for up to 3 years. Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

The cost of making an animated video is $10,000 - $20000 per minute. This price range is the minimum for a professionally produced animated video featuring motion graphics. At this rate, the animation studio will deliver scripting, voice over, art direction, character animation, advanced transitions, and more