Animated video production

Bring your brand to life with animation. Skeleton is the full-service video production agency for custom-made animated videos and motion graphics.

Trusted by top companies

A new type of animated video production company

If you want your business to grow, win new customers, or even change the world, you’re in the right place.

Skeleton is a full-service video production agency and animation studio for ambitious marketers and brands.

Our motion graphic designers and animators can really help you make a splash. We create beautifully animated video content that not only connects with your audience, but inspires them to take action, too.

Unlike live-action content, 2D and 3D animations have far few limitations; so you can really let your imagination run wild with the creative!

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Agency Manifesto

Learn more about Skeleton

Why Skeleton?

3 Reasons to choose us

Content that connects

We engage and inspire your audience with clear and simple storytelling and a touch of creative flair.


We make your message go further with custom designed versions of your animated content for social media and international markets.


Save time & stress with Skeleton’s full service end to end animated video production process. We do all the heavy lifting, so you don’t have to!

Latest animation projects

View our work  


Celebrating those who work for the NHS

Box AI

Creating a buzz with the launch of Box AI

Europa Worldwide Group

Making sure the show goes on

Natwest Bank

Launching Natwest's flagship app, Bankline

Award Winning


Communicating a complex offering simply


Introducing the 'Albert' platform

Western Power Distribution

Sending a powerful message to kids


How Flokk works to look after our world


Introducing a new software platform

An award-winning animated video production company

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A Platinum Hermes award for Regional Foster Families

Award Logo 2

A Gold Hermes award for

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A Platinum Hermes award for Europa Showfreight

Award Logo 4

A Gold Hermes award for BDO

Award Logo 5

A Platinum Hermes award for Ateme

Customer spotlight

In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.

box customer spotlight
Customer success story | Box

Learn more about Skeleton's ongoing relationship with Box.

The video production process

Getting started with
animated video production

Over the last 18 years we've developed a fully managed end to end animated video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your animation. Here's where you'll see initial concepts for how your animated video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time for your onboarding session! We'll walk you through our production process and the proposed schedule, before outlining the next steps.

Free video resources

Making the case for video WEBP [COMPRESSED]

Making the case for video

Need to get key decision-makers on board with video? This guide will help you have an answer for every barrier that might stand in your way, and back it all up with facts and figures.

Video Production brief WEBP [COMPRESSED]

Video production brief template

Start planning to achieve your objectives, ensure your production process is smooth and pain-free, and produce your animated video content faster and more efficiently.

Video Activation Guide WEBP [COMPRESSED]

Video activation guide

An animation is only ever as good as the thinking behind it. Here, we share the details of the main distribution channels and platforms to help you figure out what to post when, where and why.


What is animated video production?

Animation or animated video production includes the creation of computer generated 2D or 3D motion graphics, characters, and designs as well as hand-drawn animations and typography which are used to create the illusion of moving figures in movies and films.

What are the benefits of animated videos?

Great content marketing is all about telling a story. But the story is only as good as the execution.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Animated videos and motion graphics turn even the most complex ideas into easy-to-digest entertainment pieces for your ideal audience. 

Whether you're explaining a new app, promoting a new initiative or service, or need animated idents for your new podcast, 2D and 3D animation can help you visually bring your message to life in the right tone, without creative limitations. 


What are the five different types of animation?

The five main types of animation are: traditional animation, 2D animation, 3D animation, stop motion and motion graphics.

What makes a killer animation?

A great animated video tells a story and has a clear call to action. They should be short, punchy, eye-catching, engaging, and fun. 

Why should I work with an animated video production company?

If you want to create an animated video featuring high quality 2D and 3D motion graphics, you need a team of specialists to do so, rather than just a freelancer. Whilst the later is obviously cheaper, quality standards are often lower, and working with a freelancer often means you have to be a lot more involved in the production itself too. 

As a full service video production agency Skeleton has everything you need to succeed with animation and motion graphics under one roof. From strategising, scripting, storyboarding, casting voice-over artists, and making sure your video gets seen by the right people through marketing. We do all the heavy lifting so you don't have to!

What does an animation studio need from me to get started?

To begin producing your animated video, we'll need you to be clear about your objectives and who your audience is.

We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve with your animation.

What kinds of animation do you create?

We make all kinds of animations for all sorts of businesses, brands, and organisations. We've got experts in character animation, 2D, and 3D. Animated explainer videos, promotional videos, training videos, recruitment videos, TV adverts, corporate videos, idents, and social adverts. We do it all. 

How long does it take to produce an animation?

Most animated videos & motion graphics projects typically take 6-to-8 weeks to produce. Whilst it is possible to deliver in less time, this may impact costs or quality. 

How much input do you need from me?

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your animated video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From scripting and storyboards to animation and motion graphics, we always work closely with you to ensure you’re happy with the direction of your video.

Do you provide scripts, or do I have to provide them?

Our award-winning animation team will guide you through the video production process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

How long should my animation be?

Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.

Generally speaking, most animated videos are from 10 to 90 seconds long, but it all depends on where you're planning on putting your video.  Some Youtube ads are even just 6 seconds long! You just need to be sure that those 6 seconds really pack a punch. 

If you feel that your animated video does need to be longer, then this is still possible - just make sure the info you are including adds value.

How many rounds of amends do I get?

Our animated video production team work hard to make sure that you’re really happy with the content of your video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

Is it possible to update my animation in the future?

Once an animated video production is complete, we keep the project files in storage for up to 3 years. Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

How much does it cost to get an animated video made?

The cost of making an animated video is $10,000 - $20000 per minute. This price range is the minimum for a professionally produced animated video featuring motion graphics. At this rate, the animation studio will deliver scripting, voice over, art direction, character animation, advanced transitions, and more

Let's Talk
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