ANIMATED VIDEO PRODUCTION
An award-winning animation studio helping brands create compelling animated videos that engage audiences, inspire action and make an impact.
Trusted by the best of the best
Why Animated Video?
Why Animated Video?
Video is an incredibly powerful form of communication. Animated video for businesses and brands now sits right at the heart of their digital strategies. It can help you create a strong corporate brand identity, share your messaging and also drive lead generation.
Motion graphics and Animated videos in particular can really help you make a splash. Unlike live-action content, animations have far few limitations; so you can really let your imagination run wild with the creative.
3 REASONS TO CHOOSE US
Animated videos that cut through
Rise above the clutter with flagship animated video content that engages your target audience, inspires action and makes an impact.
Reach more of your target audience
Content creation is just the beginning at Skeleton. We maximise your animated video content's reach throughout the buyer's journey with social edits, optimisation techniques and paid promotion.
A stress-free process
With over 15 years of experience creating animated vidoes for world-class brands, our process is simple, smooth and straightforward from day one. No worries.
Animated video examples
Celebrating those who work for the NHS
Launching a new e-signature product
Europa Worldwide Group
Making sure the show goes on
Launching Natwest's flagship app, Bankline
Communicating a complex offering simply
Revolutionising the materials science industry
Western Power Distribution
Sending a powerful message to kids
How Flokk works to look after our world
Putting a software giant out in front
Thinking of creating your own animated video?
Award-winning animated video, concept to cut
A Platinum Hermes award for Regional Foster Families
A Gold Hermes award for Jobs.ac.uk
A Platinum Hermes award for Europa Showfreight
A Gold Hermes award for BDO
A Platinum Hermes award for Ateme
Delivering Animations globally
We partner with brands looking to supercharge their businesses and spark growth through engaging video content and campaigns. This means a bespoke approach focussed on their goals, not ours.
Ready to get started with animated video?
A process tailored to you
What's the process of animated video production, you ask? It comes down to a few simple steps.
Your goals and objectives
What does success look like? We start with results. By understanding your destination, we can use it as a guiding principle throughout the process.
Our team takes the time to think about your brief and develop strategic and creative ways of telling your story.
Here's the exciting bit! We present our thoughts and ideas to you and your team for feedback.
Once you’ve given us the green light, our creative experts get to work, developing an animated video based on a core idea that will really resonate with your target audience.
We make sure your content reaches your audience using intelligent combinations of owned, earned and paid distribution.
Video Analysis and Reporting
Regular reports help you see how your animated video is performing against KPIs like views, engagements, audience retention and more.
Ready to get started? Brief us in!
Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.
A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."
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Video Briefing Template
The most effective video content & campaigns begin with a well written video brief. Our free template will help you to create your video brief quickly and easily.
What are the benefits of animated videos?
Great content marketing is all about telling a story. But the story is only as good as the execution.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Animated videos turn even the most complex ideas into easy-to-digest entertainment pieces for your ideal audience.
Whether you're explaining a new app, promoting a new initiative or service, or need animated idents for your new podcast, animation can help you visually bring your message to life in the right tone, without creative limitations.
What makes a killer animation?
A great animated video tells a story and has a clear call to action. They should be short, punchy, eye-catching, engaging, and fun.
What does an animation studio need from me to get started?
To begin producing your animated video, we'll need you to be clear about your objectives and who your audience is.
We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights.
But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.
We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.
Download our handy video brief template to start thinking about what you're trying to achieve with your animation.
Why should I work with an animated video production company?
A professional animation studio like Skeleton should not only have multiple highly experienced animators invested in your video production, but strategists, producers and marketing experts under their belt, too.
Skeleton can give you all the services you need — from strategising, scripting, storyboarding, casting voice-over artists, and making sure your video gets seen by the right people through marketing. It's the full package.
What kinds of animation do you create?
We make all kinds of animations for all sorts of businesses, brands, and organisations. We've got experts in character animation, 2D, and 3D. Animated explainer videos, promotional videos, training videos, recruitment videos, TV adverts, corporate videos, idents, and social adverts. We do it all.
How much does a 1-minute animation cost?
How much you'll spend is dependent on the skills needed, the type of animation and the time involved to create it, but the investment for animated video production typically starts from £15,000. Request a quote and we can have a chat about what's possible with your budget.
How long does it take to produce an animation?
At Skeleton, we work hard to complete your animation production on time and within budget. Typically, most animated video productions take 6-to-8 weeks to complete. There are lots of stages in the production process we need to go through in order to create something truly remarkable.
Sometimes clients need things faster than this, and it can be possible to deliver that if it's required. If you want to check our availability, definitely give us a call!
How much input do you need from me?
For you, most of the work is done once you’ve sent over the brief. Because to begin producing your animated video, we'll need to be clear about your objectives and who your audience is.
Download our handy video brief template to see the kind of brief we’ll need from you to get started.
After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your video.
Do you provide scripts, or do I have to provide them?
Our award-winning animation team will guide you through the process from start to finish. We’re here to tell your story in the most compelling way possible.
The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible.
Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.
How long should my animation be?
Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.
Generally speaking, most animated videos are from 10 to 90 seconds long, but it all depends on where you're planning on putting your video. Some Youtube ads are even just 6 seconds long! You just need to be sure that those 6 seconds really pack a punch.
If you feel that your animated video does need to be longer, then this is still possible - just make sure the info you are including adds value.
How many rounds of amends do I get?
Our animated video production team work hard to make sure that you’re really happy with the content of your video at every step of the way.
You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions.
Is it possible to update my animation in the future?
Once an animated video production is complete, we keep the project files in storage for up to 3 years. Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that.