Audience Insight Workshop
Plunge into the hearts and minds of your audience.
Workshop outcomes
Dive deep and truly connect
Don’t let generalisations and biases distort your view of your audience. We’ll help you get a clear, universally shared point of reference for your video content.
Bring your audience to life
Listen to their stories and get a firsthand insight. This way, you'll achieve a deeper, more genuine understanding of the people you're reaching out to.
Empower your creativity
Real audience insights will boost your creativity. When you craft content around their true desires, passions, fears, and interests, you'll engage them like never before.
Is this for you?
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Is this for you?
- ARE YOU NOT GETTING THE ENGAGEMENT YOU HOPED FOR?
- YOU KNOW YOUR AUDIENCE, BUT DO YOU KNOW WHAT DRIVES THEM?
- DOES YOUR MESSAGE BLEND IN, RATHER THAN STAND OUT?
- DO YOU LACK A CLEAR IMAGE OF YOUR AUDIENCE?
- ARE YOU REACHING OUT TO MULTIPLE AUDIENCE SEGMENTS?
The process
Audience Identity
Carve out segments and craft creative assessment tools and queries.
Deep Engagement
Pinpoint obstacles and hurdles throughout the customer journey.
Trendspotting
Spotlight prevailing shifts (political, social, economic, and cultural) as dynamic inspirations for the concluding visuals.
Storytelling Techniques
Create stories for each segment and sectors, charting your customer’s perceptions throughout their journey.
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