Audience Insights and research

Using a mix of social listening, audience panels and industry-leading research tools, Skeleton will uncover data-led insights that help you understand the attitudes, interests and behaviours of your desired audience.

We've got 5 Insights & products designed to help you get deeper audience insights with A.I, unlock new content ideas, and stay ahead of the curve:


  • Trusted by the best of the best

    Find your people

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    Audience definition

    Find your people

    Audience Definition

    Here, we work with you to define your primary audience from a demographic, psychographic and behavioural point of view – plus topline segmentation. 


    What’s included?
    • Demographics
    • Psychographics 
    • Behavioural Mindset


    Is this for you?

    Do you tend to make assumptions about your audience?

    Is there a lack of definition around who is your target audience?

    Are you unaware of your audience’s attitudes, behaviours, wants and dreams?


    Go deeper with A.I.


    Go deeper with A.I.

    Audience Analysis

    Using A.I., Skeleton takes billions of data points and turns them into actionable intelligence — including audience psychographics, behaviour, influence, content consumption and more.


    What’s included?
    • A.I validated Audience psychographic profile
    • Online + offline media consumption behaviour
    • Key Creative insights based on previous online behaviour


    Is this for you?

    Do you lack data and insights about your customers?

    Is your last data report 6-12 months out of date?

    Do you struggle to turn your data into actionable insights?


    Create content that resonates

    Audience creative insights

    Create content that resonates

    Audience Creative Insights

    Here, we'll develop specific creative insights and content pillars to inform any creative work based on your audience's needs and desires. With this, we'll be able to use an audience-first approach for your content and tie it back to your media plan.


    What's included?
    • Audience-specific content pillars
    • Identifying your audience's needs
    • Developing creative opportunities within your audience


    Is this for you?

    Do you create a blanket campaign which you expect to work for all your audience segments?

    Do you only know what demographics your audience is?

    Do you create content which only works for one type of audience?

    Unlock new content ideas

    Content analysis

    Unlock new content ideas

    Content Analysis

    Skeleton will analyse your brand’s post performance, identify high-performing topics, look into engagement, reach, key competitors and perform a social content audit. 

    What’s included?
    • An analysis of your last 12 months of content
    • Stop, Start and Continue based on previous content performance
    • Identify high performing topics / keywords / themes 

    Is this for you?

    Do you struggle to come up with new content ideas?

    Is your content failing to resonate with your ideal customer?

    Are you spending your budget without decent ROI?

    Stay ahead of the curve

    Sector analysis and trend forecasting

    Stay ahead of the curve

    Sector Analysis & Trend Forecasting 

    Stay on top of critical changes new ideas, audience trends, and consumer behaviour. Analysis of new and emerging sector behaviours and global macro behaviours.


    What’s included?
    • Report on the most up-to-date information in your sector
    • Identified opportunities based on insight
    • Analysis of key trends

    Is this for you?

    Do you struggle to have time to keep up-to-date with all the frequent changes in your industry?

    Do you need sector forecasting so your business can be ahead of the game?

    Do you feel by the time you catch onto a trend, it’s already outdated?


    Chat to us about our insights & research services

    Kick things off with a call to learn more about these services and see how we can tailor them to suit your brand's needs.

    Book a Call With Us Today

    Customer Reviews

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    Customer spotlight

    Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.

    box customer spotlight
    Box (0-00-00-00)

    A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."

    Get started

    Book a Call With Us Today
    Let's Talk
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