Corporate video production

These videos are created specifically for your business or organisation, with the primary purpose of promoting your company, its products, services, or core values. They can be created for internal or external audiences and serve a variety of objectives, such as:

1. Brand awareness: Corporate videos can help introduce your company to potential customers, partners, or investors by showcasing your mission, values, and unique selling points.

2. Product or service promotion: They can provide detailed information about your company's products or services, demonstrating its features, benefits, and how you solve specific problems for your customers.

3. Training and education: Corporate videos can be used to train your employees on new products, services, or internal processes, making sure that everyone is on the same page and has access to the info they need to thrive.

4. Recruitment and onboarding: Corporate videos can be used to attract potential employees to your business by showcasing your company culture, work environment, and employee testimonials. They can also be used to onboard new hires, providing them with essential info about your company and their role in its success.

5. Internal communication: Videos can help communicate important messages or updates to your colleagues and employees, such as company achievements, upcoming events, or policy changes.

6. Testimonials and case studies: These videos can highlight your customer success stories, demonstrating the real-world impact of your products or services and building trust with potential customers.

7. Investor relations: Corporate videos can be used to communicate with your investors or shareholders, providing updates on financial performance, business strategies, and future growth plans.

Through video, you can energize and inspire your audience visually, keeping them engaged and invested in what your brand has to say.

Corporate videos are great for elevating your brand's name, directing traffic towards your brand, exciting team members and building loyal customers. 

Not only that, but they're more mobile-friendly and search engines prioritise websites with videos, which means more of your target audience will be able to find you. 

Plus, your budget is valuable, and in terms of ROI, videos have been known to deliver on the investment time and again. 

These days, videos are the best, most engaging way to communicate your company's message, showcase your products and services, and connect with your different audiences, whether internal or external.

There are loads of reasons to invest in videos for your business, like:

1. Brand awareness and identity: Corporate videos can help build brand awareness and establish a strong brand identity for your business by showcasing your company's mission, values, and unique selling points. This helps you differentiate yourself from competitors and create a lasting impression on your target audience.

2. Engaging storytelling: Videos are the most engaging medium to convey complex information through storytelling, visuals, and audio. This makes it easier for your audience to understand and remember your message.

3. Increased reach and shareability: Videos can be easily shared across every platform, such as social media, and websites, raising your company's reach and visibility. This can lead to increased brand recognition, web traffic, and (most importantly) sales. Nice.

4. Product and service promotion: Corporate videos can showcase your company's products and services, highlighting its features and benefits, and demonstrating how you solve headaches for customers. This helps potential customers understand your value proposition, ultimately leading to more conversions.

5. Employee training and development: Corporate videos can serve as an effective training tool for your colleagues and employees, helping to onboard new hires and educate existing employees on new products, services, or internal processes. This helps your training be more consistent and makes sure everyone's on the same page. 

6. Recruitment and employer branding: Companies like yours can use corporate videos to showcase their work environment, culture, and employee testimonials, attracting potential employees and positioning your company as an employer of choice.

7. Improved communication: Corporate videos improve communication by delivering important messages, updates, or announcements to employees, clearly and in the most engaging and memorable way.

8. Building trust and credibility: Customer testimonials and case studies can help build trust and credibility with your potential customers by demonstrating the real-world impact of your products or services.

9. Investor relations: They can be used to communicate with your investors or shareholders, providing updates on financial performance, business strategies, and future growth plans.

Whether you want to tell your brand story, launch a new product, shout about your latest initiative, showcase previous examples of your work or train new employees, we can create any kind of corporate video you're after. 

Some examples of corporate video include:

• Corporate overview videos
• Staff training and safety videos
• Promotional/ brand films
• Investor relations and shareholder videos
• Market updates
• Product videos
• Event videos
• Onboarding videos
• Employer branding videos
• CEO statements
• Executive proposals
• Customer testimonials.

We have a full animation studio and a team of highly skilled producers experienced in live-action video production. The sky's the limit. 

Typically, this is a service provided to large companies to help them communicate with their target audiences.

Though most often used to externally promote and raise awareness of a company's brand as a whole, corporate videos can be used in an internal business setting — like training, instructional, and safety videos for employees.

The process of creating a corporate video consists of 5 different steps: Pre-planning, pre-production, production, post-production and marketing/ distribution.

The ideal length of your corporate video depends on its purpose, target audience, and where it'll be shared. But it's generally advised to keep corporate videos concise and engaging to maintain viewer attention. Here are some guidelines for determining the appropriate length for different types of corporate videos:

1. Brand awareness videos: These videos should be short and engaging, usually around 60-90 seconds. Their primary goal is to quickly convey your mission, values, and unique selling points to capture your viewer's attention.

2. Product or service promotion videos: The length of these videos can vary depending on the complexity of your product or service. A simple product explanation may take 60-90 seconds, while a more complex product demo or tutorial may require 2-5 minutes.

3. Training and education videos: The length of your training videos depends on the subject matter and the level of detail required. These videos can range from a few minutes for simple topics to 10-20 minutes or more for in-depth training materials. It's really important to make sure that your video content is broken down into digestible sections to keep your audience switched on.

4. Recruitment and onboarding videos: Recruitment videos should be concise, generally around 2-3 minutes, to showcase your company culture and work environment effectively. Onboarding videos may vary in length, depending on the information being covered, but should be broken into shorter segments to make it easier for new hires to absorb the information.

5. Internal communication videos: Keep these videos short and to the point, ideally around 2-3 minutes. Longer updates can be divided into smaller, focused videos to maintain employee engagement.

6. Testimonials and case studies: Testimonial videos should be brief, around 1-2 minutes, to convey the customer's experience effectively. Case study videos can be slightly longer, between 2-5 minutes, depending on the depth of your success story.

7. Investor relations videos: These videos can vary in length, from a quick 2-3 minute update to a more comprehensive 10-15 minute presentation, depending on the complexity of the information being shared.

Ultimately, the most important factor is to make sure that the content of your corporate video remains engaging and relevant to your target audience. Keep the video focused on delivering your core message effectively, and avoid including unnecessary information that could cause your viewers to lose interest.

At Skeleton, we work hard to complete your corporate video production on time and within budget. As there are lots of stages in the production process, typically, most videos take about 6-to-8 weeks to complete. 

However, sometimes our clients need things faster, and it can be possible to deliver that. If you want to check our availability, give us a call!

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your corporate video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your corporate video.

Our corporate video production team work hard to make sure that you’re really happy with the content of your video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

If you’re looking to create a remarkable corporate video that really makes an impact, you’re going to need a budget which reflects that. It is not unusual for a corporate video to cost upwards of £15,000/ $20,000 - with the exact amount dependent on style and duration.

Once our corporate video production process is complete, we'll keep your project files in storage for up to 3 years.

Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

A professional corporate video production agency will have all the skills and expertise you need to make your video a smooth-sailing success — video producers, animators & motion graphic designers, marketing experts, strategists, the lot! 

From strategising, scripting, storyboarding, animation, casting, filming, editing, and making sure your video gets seen by the right people through marketing, it's the full package.