Explainer video production

Make the perfect first impression with a creative and compelling product explainer video from Skeleton.

Trusted by top companies

A new kind of explainer video production company

If you want your business to grow, win new customers, or even change the world, you’re in the right place!

Skeleton is a full-service video production agency for ambitious marketers and brands.

We create explainer videos that connect with your audience and communicate your brand, products, and services in the most powerful and engaging way.

No matter your desired style of explainer video, Skeleton can help you stand out with beautifully-crafted explainers that achieve remarkable results.

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Agency Manifesto

Learn more about Skeleton

Why Skeleton?

3 Reasons to choose us

Content that connects

We engage and inspire your audience with clear and simple storytelling and a touch of creative flair.


We make your message go further with custom designed versions of your explainer video for social media and international markets.


Save time & stress with Skeleton’s full service end to end explainer video production process. We do all the heavy lifting, so you don’t have to!

Explainer Video Projects

View our work  


Introducing a new ERP platform


Introducing the 'Albert' platform


Introducing a new software platform


Reducing the cost of complex IT programs with Readyworks

Award Winning


Communicating a complex offering simply

Box Sign

Launching a new e-signature product


How Flokk works to look after our world

Extensis HR

Explaining Extensis HR's offering

An award-winning explainer video production company

Award Logo 1

A Platinum Hermes award for Regional Foster Families

Award Logo 2

A Gold Hermes award for Jobs.ac.uk

Award Logo 3

A Platinum Hermes award for Europa Showfreight

Award Logo 4

A Gold Hermes award for BDO

Award Logo 5

A Platinum Hermes award for Ateme

Customer spotlight

In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.

box customer spotlight
Customer success story | Box

Learn more about Skeleton's ongoing relationship with Box.

The video production process

Getting started with explainer videos

Over the last 18 years we've developed a fully managed end to end explainer video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your explainer. Here's where you'll see initial concepts for how your video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time for your onboarding session! We'll walk you through our explainer video production process and the proposed schedule, before outlining the next steps.

Free video resources

Making the case for video WEBP [COMPRESSED]

Making the case for video

Need to get key decision-makers on board with video? This guide will help you have an answer for every barrier that might stand in your way, and back it all up with facts and figures.

Video Production brief WEBP [COMPRESSED]

Video production brief template

Start planning to achieve your objectives, ensure your production process is smooth and pain-free, and produce your explainer video faster and more efficiently.

Video Activation Guide WEBP [COMPRESSED]

Video activation guide

An explainer video is only ever as good as the thinking behind it. Here, we share the details of the main distribution channels and platforms to help you figure out what to post when, where and why.


What is an explainer video?

Got a new app or new feature you want folks to start using? An explainer video is a bite-sized form of content that quickly and succinctly communicates the value proposition of your product or platform to your target audience.

It's known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video traffic represents 82% of all consumer online traffic. 

Video makes information easier to understand and remember. It's because your visual system activates over half of your brain, helping you to grasp concepts and data more easily. No surprise, then, that explainers are the most popular type of video.

And because of the diverse nature of video content, there are endless ways to clearly explain your message to your audience.

So, need to effectively explain something faster than you can say "we need to prove more ROI"? Get in touch!


Why are explainer videos effective for marketing?

Looking to increase your marketing reach and drive results? Explainer videos are effective for marketing for loads of reasons:

  1. They're attention-grabbing
    Explainer videos are designed to be visually appealing and engaging, which makes them highly effective at grabbing the attention of your viewers.

  2. They're easy to understand
    Explainer videos use simple and concise language combined with engaging visuals to explain complex ideas or products, making them easy for viewers to understand and retain.

  3. They're memorable
    Because they're visually and emotionally engaging, explainer videos are often more memorable than other forms of marketing content. This makes them more likely to be shared and discussed by viewers.

  4. They're versatile
    Explainer videos can be used across a range of marketing channels, including social media, email marketing, and websites. They can also be repurposed for different purposes, such as product demos or tutorials.

  5. They increase conversions
    Explainer videos can help drive conversions by providing viewers with a clear understanding of the benefits of a product or service. They can also include calls-to-action that encourage viewers to take a specific action, such as signing up for a trial or making a purchase.

  6. They build brands
    Explainer videos are an opportunity to showcase a brand's personality and values, which can help build brand awareness and loyalty among viewers.

Explainers provide a compelling and engaging way to deliver important information and messages to potential customers. They're versatile, attention-grabbing, and memorable, making them a powerful tool for businesses looking to increase their reach and drive results.

Are explainer videos profitable?

Explainer videos can yield fantastic results for businesses of all sizes, from start-ups to world-famous tech brands. They're incredibly effective at grabbing your audience's attention and inspiring them to discover more.  

Which companies need explainer videos the most?

Most companies can benefit from explainer videos, but here are some examples of companies that typically find them the most beneficial:

  1. Startups
    Startups often have new and innovative products or services that can be difficult to explain in a short amount of time. Explainer videos can help convey even the most complex value propositions and benefits of your product clearly and simply. 

  2. Tech companies
    In the same way, tech companies often have complex products or services that require detailed explanations. And explainer videos can break down those complex technical concepts into simple, easy-to-understand terms.

  3. E-commerce companies
    E-commerce companies can use explainer videos to showcase their products in action. This can help increase conversion rates and reduce customer support inquiries. Win-win!

  4. B2B companies
    B2B companies often have products or services that require a more in-depth explanation. Explainers can help communicate complex ideas or solutions to potential business customers and help them understand the value of the product or service.

  5. Educational companies
    Educational companies can use explainer videos to provide students with visual aids that help them understand complex concepts more easily. These videos can also be used to promote your organisation's services to potential students.

But really, any company that needs to explain a product, service, or concept can benefit from an explainer video.

Are explainer videos in demand?

Yep. Explainer videos are in high demand and have become increasingly popular in recent years.

As businesses and organisations seek new ways to engage with their audiences and communicate their bold new ideas, explainer videos have emerged as an effective format for delivering information. Here are some reasons why explainer videos are in demand:

  1. Increased engagement
    Explainer videos are a great way to grab the attention of your audience and keep them engaged. They use visual storytelling techniques to convey information in the most memorable and entertaining way.

  2. Improved comprehension
    Explainer videos make it super easy to break down complex concepts into simple, easy-to-understand terms. They can help your viewers better understand how your product or service works, and what it can do for them.

  3. Versatile
    Explainer videos can be used for loads of purposes, like marketing, training, and education. They can be shared on social media, embedded on websites, and used in presentations. The possibilities are endless.

  4. Cost-effective
    Explainer videos can be created at a relatively low cost compared to other types of marketing or advertising content. This makes them accessible to businesses of all sizes.

Explainer videos are a powerful format for engaging audiences, conveying information, and driving business results. Because of this, they're in high demand across a range of industries and applications.

What are the steps to making a product explainer?

Creating a product explainer video involves several key steps, including planning, scripting, storyboarding, production, and editing. All of which Skeleton can do for you! Here's a general overview of how to make a product explainer video:

  1. Determine your target audience Consider who your product is designed for and what their pain points are. This will help you create a video that speaks directly to your audience.

  2. Define your key message
    Decide on the main message you want to convey in the video. Keep it simple, clear, and focused.

  3. Develop a script
    Write a script that includes a compelling opening, an overview of the problem, an introduction to the product, and a call-to-action.

  4. Create a storyboard
    A storyboard is a visual representation of your script that outlines each shot of your video. It helps you visualise the final product and makes sure your video flows logically.

  5. Decide on the video style
    Choose the video style that best suits your product and audience. Some common styles include animation, live-action, screencasting, and whiteboard videos.

  6. Record the voiceover
    Record the voiceover for your video, making sure to use a tone and style that matches your brand and message.

  7. Add music and sound effects
    Select music and sound effects that enhance the mood and tone of your video.

  8. Edit your video
    Use video editing software to edit your footage, add text, and fine-tune the audio.

  9. Publish and promote it
    Once you've finished editing, publish your video on your website, social media channels, and other relevant platforms. Promote your video to reach your target audience.

Overall, creating a product explainer video requires careful planning, attention to detail, and a focus on delivering a clear and concise message. Want to remove the headache of doing all this yourself? Put down the painkillers and get in touch with us!

What should I include in my explainer video?

An explainer video is a short, engaging video that provides a clear and concise explanation of a product, service, or concept, typically aimed at a target audience. Here are some key elements to include in an effective explainer video:

  1. A strong hook
    Start with an attention-grabbing opening that addresses a problem or pain point your target audience experiences. This will draw them in and make them more likely to watch the rest of the video.

  2. Clear problem statement
    Clearly define the problem your product or service solves. Ensure your audience can relate to this problem and understands why it's important to find a solution.

  3. Introduce the solution
    Present your product or service as the solution to the problem. Highlight its unique selling points and explain how it differs from other solutions available in the market.

  4. Simple and concise explanation Explain how your product or service works in easy-to-understand language. Avoid using jargon or complex terms, and keep the explanation focused on the most important features and benefits.

  5. Visual aids
    Use visuals, such as animations or live-action footage, to support your explanations and make it easier for viewers to understand the concept. The visuals should be engaging and aligned with your brand identity.

  6. Testimonials or social proof
    Include customer testimonials, case studies, or other forms of social proof to build trust and credibility with your audience.

  7. Clear call-to-action (CTA)
    End the video with a clear and compelling call-to-action that tells viewers what to do next, such as visiting your website, signing up for a demo, or making a purchase.

  8. Keep it short and engaging
    Explainer videos should be concise and engaging, ideally between 60-90 seconds. This ensures that viewers stay interested and are more likely to retain the information.

  9. Professional voiceover and audio
    Use a professional voiceover to narrate your explainer video, ensuring that the tone and pacing are appropriate for your target audience. Additionally, include background music and sound effects to enhance the overall experience.

  10. Consistent branding
    Ensure that the video's visual elements, such as colours, typography, and logo, are consistent with your brand identity. This helps reinforce brand recognition and creates a cohesive experience for the viewer.

By incorporating these elements, you can create an effective explainer video that communicates your message clearly and persuasively while engaging and educating your target audience.



What types of explainer videos are there?

Fast growing start ups and tech brands typically create three types of explainers:

Product explainer videos

Product explainers are designed to offer more information about your product, allowing you to drill down into specific product benefits and features. 

App explainer videos

App explainers can help your customers discover hidden features or show them how to get started. Explainers are popular with brands releasing new apps, features, and platforms as a way to quickly get their message across in the most engaging and enticing way.

Service explainer videos

Want to give people a taste of what it's like to work with you? Service explainers are a great way to showcase what a customer can expect and how your organisation runs things, so your audience can feel more confident in your service. 

What do I need to do to get started with my explainer video?

If you're thinking about creating an explainer video for your brand, we'd love to hear from you. Tell us about your business and its content needs to see if we can help!

What is an explainer video production company?

An explainer video production company specialises in creating short animated or live-action videos that explain your product, service, or concept simply and in the most engaging way. 

Explainer video production companies typically have a team of skilled professionals, including scriptwriters, animators, illustrators, voiceover artists, and video editors, who work together to create compelling and informative explainer videos.

They use a variety of techniques and styles to produce videos that capture your audience's attention, convey your key messages effectively, and ultimately drive business results for you.

Some of the key services provided by explainer video production companies include script development, storyboarding, animation or live-action filming, voiceover recording, sound design, and post-production editing. Some (like Skeleton!) also provide additional services like video marketing strategy, social media promotion, and analytics to help you get the most out of your videos.

Why should I work with a video production company?

If you want to make a creative and effective explainer video, you'll need to partner up with a specialist explainer video production company that knows its stuff.

Leaving it to the experts will not only make you more likely to achieve ROI with your video content, but it'll also mean a smooth and stress-free production process for your business, too.

What is the ideal length of an explainer video?

The ideal length of an explainer video depends on several factors. Like the complexity of the message, the intended audience, and the platform where it will be published. But in general, most successful explainer videos are between 60 and 90 seconds long.

This length is short enough to keep viewers engaged and focused on your message while still providing enough time to convey key information and a call-to-action. It's important to keep in mind that attention spans are generally shorter when it comes to online video content, so it's best to get to the point quickly and avoid unnecessary details.

That being said, some topics may require more time to explain, and longer videos may be appropriate in certain contexts. Perhaps you need a training video or a product demonstration, which might need more time to explain key features or steps.

Ultimately, the length of your explainer video should be determined based on your message and your audience, with a focus on delivering the information in the most engaging and effective way possible.

How much do explainer videos cost?

A creative and compelling explainer video typically costs around £15,000/ $20,000 to produce, with the exact price dependent on style and duration. If you're after a quote, get in touch and we'll see what's possible with the budget you have.

How long does it take to produce an explainer video?

An explainer video normally takes 6-to-8 weeks to create — this includes briefing, scripting, storyboarding, production and post-production.

If you need something faster than that, don't hesitate to get in touch to check our availability!

What are the 3 stages of production?

The process of creating a video from concept to completion consists of three phases: Pre-production, production and post-production.

How much input do you need from me?

We provide a fully-managed end-to-end process, which ensures an effortless stress-free production experience for our clients.

This includes script, creative development, production and distribution guidelines. We do all the heavy lifting, so you don't have to!

The only thing we ask is that you're timely with your feedback at each step of the production process, so we can provide a smooth and fast process for you.

How many rounds of amends do I get?

Our production team work hard to make sure that you’re really happy with your explainer video. Once we've completed the first edit of your video, you'll get two rounds of amends to make any final changes you might need. 

How do I measure the success of our explainer video?

There are a few ways to measure the success of your explainer video, and that depends on your goals and objectives. Here are some common metrics that businesses like yours use:

  1. View count
    The number of views an explainer video receives is a good indicator of its overall reach and impact. This metric can be tracked on video hosting platforms like YouTube or Vimeo, as well as social media channels.

  2. Engagement rate
    The engagement rate measures how many people are actively engaging with your video, such as by liking, commenting, or sharing it. This metric can help determine how well your video is resonating with your target audience.

  3. Conversion rate
    The conversion rate measures how many viewers take action after watching your video, like filling out a form or making a purchase. This metric can help determine how your video's performing in terms of driving business results.

  4. Feedback and surveys
    Collecting feedback and conducting surveys from your viewers can provide valuable insights into your video's impact and effectiveness. And this feedback can be used to make improvements for future videos you make.

  5. Time spent watching
    Tracking the average amount of time viewers spend watching your video can help determine how engaging and relevant the content is. This metric can also help identify any points in the video where viewers are losing interest.

To sum up, the success of your explainer video should be measured based on its ability to achieve its intended goals, whether that's to increase brand awareness, educate viewers, or drive conversions. By tracking these key metrics, you can determine the effectiveness of your explainer videos and make informed decisions about videos you want to make in the future!

What makes a great explainer video?

A good explainer video entertains as much as it educates. It starts by setting clear goals and objectives and having an unquestionably deep insight into who your audience is. And we're not talking demographics here! We're talking about their likes, dislikes, personalities, and things they care most about. Go deeper to uncover what truly makes them tick. 

You also need to consider that the average attention span is about 8 seconds long these days, so you need to be able to spark their curiosity and hook them within those first 8 seconds. 

By starting with a solid brief that encapsulates all this, you'll ensure your explainer video has the best chance of being captivating, inspiring and driving results. 


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