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Explainer video production

Make the perfect first impression with a high quality, custom made explainer video for your business, product, service or idea.

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The explainer video company you've been looking for...

If you want to communicate the value of your products with clear and simple storytelling, and a touch of creative flair, Skeleton is the go to explainer video company for your next explainer video production project.

Founded in 2004, Skeleton is a full service video production company with a reputation for producing high quality custom made product explainer videos, featuring exceptional stylised storytelling.

Our speciality is helping technology, healthcare and finance companies - brands that make an impact with prospective customers and stand out in a crowded market place.

Got a project? Let's talk!

Agency Manifesto

Learn more about Skeleton

Why Skeleton?

3 Reasons to choose us

Content that connects

We engage and inspire your audience with clear and simple storytelling and a touch of creative flair.

MAXIMISE YOUR REACH & INFLUENCE

We make your message go further with custom designed versions of your explainer video for social media and international markets.

A FULLY MANAGED PROCESS

Save time & stress with Skeleton’s full service end to end explainer video production process. We do all the heavy lifting, so you don’t have to!

Get a quote

Types of Explainer Video

Product Explainer Video

Need a compelling, visual product breakdown? Our skilled animators and creatives excel in storytelling, ensuring your product stands out. We collaborate closely, keen to capture your product's essence. Our explainer videos simplify, engage, and ensure your product resonates, fostering trust and easing decision-making in a competitive market.

Company Explainer Video

Want a fresh way to tell your company's story? You're in the right place. We love partnering with you to really grasp what your company is all about. Your vision, values, what sets you apart from the rest - we'll take all that goodness and weave it into a story that's easy to understand and tough to forget.

Video Adverts

After video advert that pops off the screen and catches your audience's attention? Here's how we roll: we'll get to know you, your product, and what makes it stand out from the crowd. Once we've got a handle on that, we'll spin it into a video advert that's memorable, engaging, and packed with personality.

Want to learn more? Let's talk!

EXPLAINER VIDEO EXAMPLES

An award-winning explainer video company

A Platinum Hermes award for Regional Foster Families

A Gold Hermes award for Jobs.ac.uk

A Platinum Hermes award for Europa Showfreight

A Gold Hermes award for BDO

A Platinum Hermes award for Ateme

Watch our award-winning videos

The process

Getting started with explainer video production

Over the last 18 years we've developed a fully managed end to end explainer video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your explainer. Here's where you'll see initial concepts for how your video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time for your onboarding session! We'll walk you through our explainer video production process and the proposed schedule, before outlining the next steps.

Take the first step

Why explainer video?

Engaging and attention-grabbing

Did you know that explainer animation can be even more captivating than traditional video? With its vibrant visuals and lively motion, animation has a way of grabbing the viewer's attention and keeping them engaged. Plus, it's a great way to help your audience remember your content.

Simplifying the complex

Videos have the power to simplify even the trickiest technical concepts and make them easy to understand through the use of engaging visuals. There's no better tool that can break down intricate ideas in such an accessible way.

Cost-effective

Explainer videos that use live-action can sometimes be expensive because you need to pay for equipment, actors, and locations. On the other hand, using animation, particularly with pre-existing templates or simpler styles, can be a more economical option for you.

Brand consistency

Animations provide complete control over visual elements, allowing easy alignment with branding guidelines. This includes using specific colour palettes, logos, or character designs that reflect your brand's identity.

Boundless creativity

With explainer animation, the sky's the limit in terms of creativity. You're not bound by physical constraints, allowing for imaginative storytelling, unique characters, and other creative elements that might be difficult to accomplish with live-action.

Appeals to a broad audience

Animated content can be appealing to both children and adults, allowing for a broad range of targeting. The fun and engaging nature of animation can be appealing across different age groups.

Global reach

Animated videos can be easily translated into different languages by simply changing the voiceover or adding subtitles, making them accessible to an international audience. This is especially useful for businesses looking to reach markets in different countries.

Emotional connection

Through character-driven storytelling, animations can foster an emotional connection with the viewers. Creating characters that resonate with your audience can make your message much more relatable and impactful.

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FAQs

What is an explainer video?

An explainer video is a short, engaging video that uses clear and concise language along with compelling visuals to explain a product, service, or concept. It's an effective way to communicate complex ideas in an easily digestible format.

What makes an effective explainer video?

An effective explainer video is clear, concise, and engaging. It breaks down complex ideas into easily digestible parts, uses visuals to enhance understanding, maintains a logical flow, and includes a call to action. It's tailored to the audience's knowledge level, keeping them interested without overwhelming them.

What explainer video services do you offer?

At Skeleton we create short, compelling explainer videos for businesses and brands. Our services include scriptwriting, storyboarding, voiceover recording, and crafting visually appealing graphics. We also handle post-production tasks like video editing, sound design, and colour correction.

What is the explainer video production process?

Creating a product explainer video involves several key steps, including planning, scripting, storyboarding, production, and editing. All of which Skeleton can do for you! Here's a general overview of how to make a product explainer video:

Determine your target audience Consider who your product is designed for and what their pain points are. This will help you create a video that speaks directly to your audience.
Define your key message
Decide on the main message you want to convey in the video. Keep it simple, clear, and focused.
Develop a script
Write a script that includes a compelling opening, an overview of the problem, an introduction to the product, and a call-to-action.
Create a storyboard
A storyboard is a visual representation of your script that outlines each shot of your video. It helps you visualise the final product and makes sure your video flows logically.
Decide on the video style
Choose the video style that best suits your brand, product and audience.
Record the voiceover
Record the voiceover for your video, making sure to use a tone and style that matches your brand and message.
Add music and sound effects
Select music and sound effects that enhance the mood and tone of your video.
Edit your video
Use video editing software to edit your footage, add text, and fine-tune the audio.
Publish and promote it
Once you've finished editing, publish your video on your website, social media channels, and other relevant platforms. Promote your video to reach your target audience.

Overall, creating a product explainer video requires careful planning, attention to detail, and a focus on delivering a clear and concise message. Want to remove the headache of doing all this yourself? Put down the painkillers and get in touch with us!

How long does it take to create an explainer video?

The timeline can vary based on complexity and length of the video, but on average, it takes about 4-6 weeks from concept development to the final product.

Can I be involved in the video creation process?

Yes, client involvement is welcomed and encouraged. We believe in collaborating with our clients at each stage of the production process.

Do you provide scripts or do we need to provide one?

We can work both ways. Our team of expert scriptwriters can create a compelling script, or we can work with a script you provide.

Can I provide my own voiceover or music?

In most cases we will be able to accommodate your preferences regarding voiceover and background music.

If you have specific requirements or already have professional voiceover or music tracks, you can discuss this with our production team during the planning stage of your explainer video.

How much does an explainer video cost?

The cost of an explainer video depends on several factors like length, style, complexity, and other specific client requirements. We provide custom quotes based on these factors.

What formats do you deliver the final videos in?

The finished video can usually be delivered in whatever format you require, such as MP4, AVI, or MOV. It can also be optimized for different platforms like YouTube, Instagram, or your website.

Do you provide multi-language or subtitle options for the videos?

Yes. Producing content for brands worldwide, it is frequently necessary to tailor content to international audiences - with voiceovers and subtitles.

Can you help with video distribution and promotion?

While our primary service is video production, we also provide guidance and support for video distribution and marketing strategies.

Who owns the rights to the video?

After full payment, the rights of the video are typically transferred to the client. You can use it across various platforms without any additional fees.

What if I need changes in the video after it is completed?

We offer a set number of revisions at various stages of the production process. Any revisions needed beyond these might incur additional charges, depending on the nature of the changes.

What information do you need from me to create an explainer video?

To produce an effective explainer video, we would need information about your product or service, your target audience, the main points you wish to convey, any specific branding guidelines, and the overall tone and style you envision for the video.