Explainer video production

An explainer video is a short, engaging video that uses clear and concise language along with compelling visuals to explain a product, service, or concept. It's an effective way to communicate complex ideas in an easily digestible format.

An effective explainer video is clear, concise, and engaging. It breaks down complex ideas into easily digestible parts, uses visuals to enhance understanding, maintains a logical flow, and includes a call to action. It's tailored to the audience's knowledge level, keeping them interested without overwhelming them.

At Skeleton we create short, compelling explainer videos for businesses and brands. Our services include scriptwriting, storyboarding, voiceover recording, and crafting visually appealing graphics. We also handle post-production tasks like video editing, sound design, and colour correction. 

Creating a product explainer video involves several key steps, including planning, scripting, storyboarding, production, and editing. All of which Skeleton can do for you! Here's a general overview of how to make a product explainer video:

1. Determine your target audience Consider who your product is designed for and what their pain points are. This will help you create a video that speaks directly to your audience.

2. Define your key message
   Decide on the main message you want to convey in the video. Keep it simple, clear, and focused.

3. Develop a script
   Write a script that includes a compelling opening, an overview of the problem, an introduction to the product, and a call-to-action.

4. Create a storyboard
   A storyboard is a visual representation of your script that outlines each shot of your video. It helps you visualise the final product and makes sure your video flows logically.

5. Decide on the video style
   Choose the video style that best suits your brand, product and audience. 

6. Record the voiceover
   Record the voiceover for your video, making sure to use a tone and style that matches your brand and message.

7. Add music and sound effects
   Select music and sound effects that enhance the mood and tone of your video.

8. Edit your video
   Use video editing software to edit your footage, add text, and fine-tune the audio.

9. Publish and promote it
   Once you've finished editing, publish your video on your website, social media channels, and other relevant platforms. Promote your video to reach your target audience.

Overall, creating a product explainer video requires careful planning, attention to detail, and a focus on delivering a clear and concise message. Want to remove the headache of doing all this yourself? Put down the painkillers and get in touch with us!

The timeline can vary based on complexity and length of the video, but on average, it takes about 4-6 weeks from concept development to the final product.

Yes, client involvement is welcomed and encouraged. We believe in collaborating with our clients at each stage of the production process.

We can work both ways. Our team of expert scriptwriters can create a compelling script, or we can work with a script you provide.

In most cases we will be able to accommodate your preferences regarding voiceover and background music.

If you have specific requirements or already have professional voiceover or music tracks, you can discuss this with our production team during the planning stage of your explainer video.

The cost of an explainer video depends on several factors like length, style, complexity, and other specific client requirements. We provide custom quotes based on these factors.

The finished video can usually be delivered in whatever format you require, such as MP4, AVI, or MOV. It can also be optimized for different platforms like YouTube, Instagram, or your website.

Yes. Producing content for brands worldwide, it is frequently necessary to tailor content to international audiences - with voiceovers and subtitles.

While our primary service is video production, we also provide guidance and support for video distribution and marketing strategies.

After full payment, the rights of the video are typically transferred to the client. You can use it across various platforms without any additional fees.

We offer a set number of revisions at various stages of the production process. Any revisions needed beyond these might incur additional charges, depending on the nature of the changes.

To produce an effective explainer video, we would need information about your product or service, your target audience, the main points you wish to convey, any specific branding guidelines, and the overall tone and style you envision for the video.