EXPLAINER VIDEO PRODUCTION AGENCY

Explainer videos are bite-sized animated, 3D, or live-action videos that turn complex ideas into easy-to-digest entertainment pieces for your ideal audience.

It's known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video traffic represents 82% of all consumer online traffic. Need you any more proof?! 

And because of the diverse nature of video content, there are endless ways to clearly explain your message to your audience.

So, need to effectively explain something faster than you can say "we need to prove more ROI"? Get in touch!

A good explainer video entertains as much as it educates. It starts by setting clear goals and objectives and having an unquestionably deep insight into who your audience is. And we're not talking demographics here! We're talking about their likes, dislikes, personalities, and things they care most about. Go deeper to uncover what truly makes them tick. 

You also need to consider that the average attention span is about 8 seconds long these days, so you need to be able to spark their curiosity and hook them within those first 8 seconds. 

By starting with a solid brief that encapsulates all this, you'll ensure your explainer video has the best chance of being captivating, inspiring and driving results. 

Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.

However, generally speaking, most explainer videos are around 90 seconds long. This gives you enough time to get your point across without bombarding your potential customer with information.

If you feel that your explainer does need to be longer, then this is still possible - just make sure the info you are including adds value.

To begin producing your explainer video, an agency will need you to be clear about your objectives and who your audience is. We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights. 

We can help our clients look at their objectives, goals and audience and support them on this journey. We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start this strategic thinking behind your explainer. 

Yes, from storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your video project. 

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for explainer video production typically starts from £10,000+. Request a quote and we can have a chat about what's possible with your budget.

Animated explainer videos

Because animations are a powerful way to explain complex ideas in an easy-to-digest way, Animated video for businesses and brands now sits right at the heart of their digital strategies. It can help you create a strong corporate brand identity, share your messaging and also drive lead generation.

Animated videos in particular can really help you make a splash. Unlike live-action content, animated videos have far few limitations; so you can really let your imagination run wild with the creative.

Product explainer videos

Product explainers are designed to offer more information about your product, allowing you to drill down into specific product benefits and features. 

App explainer videos

App explainers can help your customers discover hidden features or show them how to get started. Explainers are popular with brands releasing new apps, features, and platforms as a way to quickly get their message across in the most engaging and enticing way.

Service explainer videos

Want to give people a taste of what it's like to work with you? Service explainers are a great way to showcase what a customer can expect and how your organisation runs things, so your audience can feel more confident in your service.