Explainer videos

Explain yourself

WHY EXPLAINER VIDEOS?

Explainer videos are the quickest way to get your audience excited about your product or service.

You’ll need a video strategy that’s centred around your goals and objectives, and based on a deep and shared understanding of your audience and market. One that helps you identify opportunities to create content and outlines clear guidelines you and your team can work from.

Why Skeleton?

3 REASONS TO CHOOSE US

We focus on your objectives

We start with where you’re going. It’s simple: Every video is made to deliver on your business objectives - so we put them front and centre from day one.

Content that cuts through

Rise above the clutter with insight-led creative that gets to the heart of what audiences want most importantly, gets results.

A stress-free process

We’ve got the experience to make the whole process simple, smooth and straightforward from day one. No worries.

One step at a time

OUR PROCESS

Want to know how it all works? It comes down to a few simple steps.

Your goals and objectives

What does success look like? We start with results. By understanding your destination, we can use it as a guiding principle throughout the process.

Creative development

Our team takes the time to really think about your brief and develop strategic and creative ways of telling your story.

Creative presentation

It starts getting really exciting as we present our thoughts and ideas to you and your team for feedback.

Content creation

Once you’ve given us the green light, our creative experts get to work, developing a compelling social video advert based on a core idea that will really resonate with your target audience.

Activation

We make sure your content reaches your audience using intelligent combinations of owned, earned and paid distribution.

Analysis and reporting

Regular reports help you see how your social video advertising is performing against KPIs like views, engagements, audience retention and more.

Optimisation

We’re still not done. We continually fine-tune projects and learn lessons for future social video production, using world-class analysis and reporting.

Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.