VIDEO BRAND GUIDELINES
Build consistency across your brand with video guidelines that help your team and your business communicate even more powerfully with video.
Trusted by the best of the best
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WHY VIDEO BRAND GUIDELINES?


WHY VIDEO BRAND GUIDELINES?
Any marketer will tell you just how damaging inconsistent branding can be. Yet when it comes to video marketing, this knowledge is often forgotten.
At Skeleton our video brand guidelines ensure all video content works to the same set of ‘rules’ across people, teams and agencies. They’re easy to "get" and empower you, your team by giving you a clear framework to create videos from.
3 Reasons to choose us

Experts in branding, not just video
Add consistency and finesse to your brand's video content with an agency specialising in branding, not just video.
Clear documentation
We document your video brand guideline simply and succintly. They're easy to "get" and empower you and your team by giving you a clear framework to create videos from.
A stress-free process
With over 15 years of experience creating video brand guidelines for world-class brands, our process is simple, smooth and straightforward from day one. No worries.

Award winning video, concept to cut.

A Platinum Hermes award for Regional Foster Families

A Gold Hermes award for Jobs.ac.uk

A Platinum Hermes award for Europa Showfreight

A Gold Hermes award for BDO

A Platinum Hermes award for Ateme
Customer spotlight
In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.
A lean, bespoke approach
Want to know how the video brand guidelines process works? It comes down to a few simple steps.

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01
Understanding your brand
It starts with a deep-dive into your existing brand guidelines so we get to understand you inside and out.
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02
Creative development
Building on your existing brand guidelines, we create style frames, storyboards, motion tests and more.
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03
Getting together
We make a tea, get around the table and exchange feedback, before deciding which creative direction works best for your brand.
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04
Documenting everything
We make sure anyone on your team can easily understand and interpret the new video brand guidelines.
