Brand Guidelines

Always on-brand

WHY VIDEO BRAND GUIDELINES?

Any company will know how damaging inconsistent content can be. But video brand guidelines make sure all content works to the same set of rules across people, teams and agencies.

They’re easy to ‘get’. And better yet, they empower your team by giving them a framework to create videos from, giving you more time to work on awesome content.

Why Skeleton?

3 Reasons to choose us

We focus on your objectives

We start with where you’re going. It’s simple: Every video is made to deliver on your business objectives - so we put them front and centre from day one.

We live and breathe video

Our experts know what it takes to create guidelines specifically for video that bring your brand to life.

A stress-free process

We’ve got the experience to make the whole process simple, smooth and straightforward from day one. No worries.

One step at a time

OUR PROCESS

Want to know how it all works? It comes down to a few simple steps.

Understanding your brand

It starts with a deep-dive into your existing brand guidelines so we get to understand you inside and out.

Creative development

Building on your existing brand guidelines, we create style frames, storyboards, motion tests and more.

Getting together

We make a tea, get around the table and exchange feedback, before deciding which creative direction works best for your brand.

Documenting everything

We make sure anyone on your team can easily understand and interpret the new video brand guidelines.

Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.