Build consistency across your brand with video guidelines that help your team and your business communicate even more powerfully with video.


video brand guidelines
Ready for remarkable?
video brand guidelines


Any marketer will tell you just how damaging inconsistent branding can be. Yet when it comes to video marketing, this knowledge is often forgotten.

At Skeleton our video brand guidelines ensure all video content works to the same set of ‘rules’ across people, teams and agencies. They’re easy to "get" and empower you, your team by giving you a clear framework to create videos from.

Why Skeleton?

3 Reasons to choose us

video brand guidelines

Experts in branding, not just video

Add consistency and finesse to your brand's video content with an agency specialising in branding, not just video.


Clear documentation

We document your video brand guideline simply and succintly. They're easy to "get" and empower you and your team by giving you a clear framework to create videos from.


A stress-free process

With over 15 years of experience creating video brand guidelines for world-class brands, our process is simple, smooth and straightforward from day one. No worries.

video brand guidelines


In a world where ‘good enough’ is… good enough, making consistent, remarkable video content is actually kind of revolutionary. It says you’re not prepared to settle for average. You want your brand to go places and to make a difference. So let's make it happen!

Trusted by the best of the best

Looking to supercharge your business and spark growth with engaging video content and campaigns? You're in good company.

Featured Projects

View our work  
Helping an internet group look great online - Featured Image

Internet Society

Helping an internet group look great online

Helping airline engineers take flight - Featured Image


Helping airline engineers take flight

Delivering quality content for a freight giant - Featured Image

Europa Road

Delivering quality content for a freight giant

Award winning video, concept to cut.

Hermes Award Logo_Silver

A Platinum Hermes award for Regional Foster Families.

Hermes Award Logo_Gold

A Gold Hermes award for

Hermes Award Logo_Silver

A Platinum Hermes award for Europa Showfreight

Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.

Box (0-00-00-00)

A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."

A lean, bespoke approach

Want to know how the video brand guidelines process works? It comes down to a few simple steps.

video brand guidelines
  • 01

    Understanding your brand

    It starts with a deep-dive into your existing brand guidelines so we get to understand you inside and out.

  • 02

    Creative development

    Building on your existing brand guidelines, we create style frames, storyboards, motion tests and more.

  • 03

    Getting together

    We make a tea, get around the table and exchange feedback, before deciding which creative direction works best for your brand.

  • 04

    Documenting everything

    We make sure anyone on your team can easily understand and interpret the new video brand guidelines.

video brand guidelines

Customer Reviews

Stars Filled
from reviews
Have an idea?

Let’s start something great together!

Book a Call With Us Today
Let's Talk