Video Content Strategy

Take your video content to the next level with a video content strategy backed by in-depth research and tactical planning that addresses your real business objectives. Unleash the power of video content strategy today.

Trusted by the best of the best

Why Video Content Strategy?

video content strategy
Ready for remarkable?
video content strategy

Why Video Content Strategy?

Want to make powerful, inspiring videos at scale? The most successful brands, making the most effective video content, know the value of video strategy.

You’ll need a video strategy that’s centred around your goals and objectives, and based on a deep and shared understanding of your audience and market. One that helps you identify opportunities to create content and outlines clear guidelines you and your team can work from.

Why Skeleton?

3 Reasons to choose us

video content strategy

Experts at video strategy

We are more than just a creative production company. Our in house team of video strategists will help you to develop a content strategy that will take your video content to the next level.



Our content strategies aren't just one size fits all. They are completely bespoke and based on real time data and insight about your audience, competitors and content category - made possible by Skeleton's world-class video analytics software.


A stress-free process

With years of experience, our tried and tested process makes the whole video content strategy process simple, smooth and straightforward from day one. No worries.

video content strategy

A lean, bespoke approach

Want to know how the video content strategy process works? It comes down to a few simple steps.

video content strategy
  • 01

    Getting to know you

    We start by taking the time to get to know your business, its goals, and objectives.

  • 02

    Getting to know your audience

    Next up: your audience. We build viewer personas and map buyer journeys to really Understand what they’re looking for.

  • 03

    Auditing your content

    We assess your existing content to see what's working and what's not.

  • 04

    Competitor analysis

    Next, we analyse your competitors’ video marketing strategies and performance to see where you stand.

  • 05

    Content gap analysis

    Here’s where we improve your content offering by mapping your existing video content, and your competitors, to your buyer's journey.

  • 06

    Content planning

    We use the data from our analysis to create content that covers the gaps in your content strategy.

  • 07

    Activation guidelines

    Where we create distribution guidelines for the video content uploaded to your website and social channels.

  • 08

    Content creation guidelines

    We develop your video brand guidelines to keep your brand consistent, work on best practice for accessibility, localisation, and more.

video content strategy

Customer spotlight

In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.

box customer spotlight

Learn more about Skeleton's ongoing relationship with Box.

Have an idea?

Let’s start your video content strategy!

Click Here
Copied to clipboard

If this didn't work, you can copy the link below: