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Video Content Strategy

Take your video content to the next level with a video content strategy backed by in-depth research and tactical planning that addresses your real business objectives. Unleash the power of video content strategy today.

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Why Video Content Strategy?

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Why Video Content Strategy?

Want to make powerful, inspiring videos at scale? The most successful brands, making the most effective video content, know the value of video strategy.

You’ll need a video strategy that’s centred around your goals and objectives, and based on a deep and shared understanding of your audience and market. One that helps you identify opportunities to create content and outlines clear guidelines you and your team can work from.

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Why Skeleton?

3 Reasons to choose us

Experts at video strategy

We are more than just a creative production company. Our in house team of video strategists will help you to develop a content strategy that will take your video content to the next level.

DATA & INSIGHT LED

Our content strategies aren't just one size fits all. They are completely bespoke and based on real time data and insight about your audience, competitors and content category - made possible by Skeleton's world-class video analytics software.

A stress-free process

With years of experience, our tried and tested process makes the whole video content strategy process simple, smooth and straightforward from day one. No worries.

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A lean, bespoke approach

Want to know how the video content strategy process works? It comes down to a few simple steps.

01
Getting to know you

We start by taking the time to get to know your business, its goals, and objectives.
02
Getting to know your audience

Next up: your audience. We build viewer personas and map buyer journeys to really Understand what they’re looking for.
03
Auditing your content

We assess your existing content to see what's working and what's not.
04
Competitor analysis

Next, we analyse your competitors’ video marketing strategies and performance to see where you stand.
05
Content gap analysis

Here’s where we improve your content offering by mapping your existing video content, and your competitors, to your buyer's journey.
06
Content planning

We use the data from our analysis to create content that covers the gaps in your content strategy.
07
Activation guidelines

Where we create distribution guidelines for the video content uploaded to your website and social channels.
08
Content creation guidelines

We develop your video brand guidelines to keep your brand consistent, work on best practice for accessibility, localisation, and more.

Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.