Video Content Strategy
Take your video content to the next level with a video content strategy backed by in-depth research and tactical planning that addresses your real business objectives. Unleash the power of video content strategy today.
Trusted by the best of the best
Why Video Content Strategy?
Why Video Content Strategy?
Want to make powerful, inspiring videos at scale? The most successful brands, making the most effective video content, know the value of video strategy.
You’ll need a video strategy that’s centred around your goals and objectives, and based on a deep and shared understanding of your audience and market. One that helps you identify opportunities to create content and outlines clear guidelines you and your team can work from.
3 Reasons to choose us
Experts at video strategy
We are more than just a creative production company. Our in house team of video strategists will help you to develop a content strategy that will take your video content to the next level.
DATA & INSIGHT LED
Our content strategies aren't just one size fits all. They are completely bespoke and based on real time data and insight about your audience, competitors and content category - made possible by Skeleton's world-class video analytics software.
A stress-free process
With years of experience, our tried and tested process makes the whole video content strategy process simple, smooth and straightforward from day one. No worries.
A lean, bespoke approach
Want to know how the video content strategy process works? It comes down to a few simple steps.
Getting to know you
We start by taking the time to get to know your business, its goals, and objectives.
Getting to know your audience
Next up: your audience. We build viewer personas and map buyer journeys to really Understand what they’re looking for.
Auditing your content
We assess your existing content to see what's working and what's not.
Next, we analyse your competitors’ video marketing strategies and performance to see where you stand.
Content gap analysis
Here’s where we improve your content offering by mapping your existing video content, and your competitors, to your buyer's journey.
We use the data from our analysis to create content that covers the gaps in your content strategy.
Where we create distribution guidelines for the video content uploaded to your website and social channels.
Content creation guidelines
We develop your video brand guidelines to keep your brand consistent, work on best practice for accessibility, localisation, and more.
In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.