Video Content Strategy

Our in-depth research and tactical planning helps you and your team to create more effective videos that engage audiences, inspire action, and get results.

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Sounds like a plan

Why Video Content Strategy?

Want to make powerful, inspiring videos at scale? The most successful brands, making the most effective video content, know the value of video strategy.

You’ll need a video strategy that’s centred around your goals and objectives, and based on a deep and shared understanding of your audience and market. One that helps you identify opportunities to create content and outlines clear guidelines you and your team can work from.

Why Skeleton?

3 Reasons to choose us

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01

We focus on your objectives

We start with where you’re going. It’s simple: Every video is made to deliver on your business objectives - so we put them front and centre from day one.

02

Insight-led strategies

Because we’re led by the data, we create content with the right message for the right audience. And that means you achieve your goals.

03

A stress-free process

We’ve got the experience to make the whole process simple, smooth and straightforward from day one. No worries.

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One step at a time

Our Process

Want to know how it all works? It comes down to a few simple steps.

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01
Getting to know you

We start by taking the time to get to know your business, its goals, and objectives.

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02
Getting to know your audience

Next up: your audience. We build viewer personas and map buyer journeys to really Understand what they’re looking for.

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03
Auditing your content

We assess your existing content to see what's working and what's not.

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04
Competitor analysis

Next, we analyse your competitors’ video marketing strategies and performance to see where you stand.

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05
Content gap analysis

Here’s where we improve your content offering by mapping your existing video content, and your competitors, to your buyer's journey.

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06
Content planning

We use the data from our analysis to create content that covers the gaps in your content strategy.

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07
Activation guidelines

Where we create distribution guidelines for the video content uploaded to your website and social channels.

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Content creation guidelines

We develop your video brand guidelines to keep your brand consistent, work on best practice for accessibility, localisation, and more.

Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.

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Box (0-00-00-00)

A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."

Award winning video, concept to cut.

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A Platinum Hermes award for Regional Foster Families.

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A Gold Hermes award for Jobs.ac.uk

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A Platinum Hermes award for Europa Showfreight

Featured Projects

View our work  
Putting the power in power tools - Featured Image

Stihl Chainsaws

Putting the power in power tools

Launching Natwest's flagship app, Bankline - Featured Image

Natwest

Launching Natwest's flagship app, Bankline

Getting MyBookie in on the action - Featured Image

MyBookie

Getting MyBookie in on the action

Trusted by the best of the best

Looking to supercharge your business and spark growth with engaging video content and campaigns? You're in good company.

Customer Reviews

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