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Social Media Metrics - What they are and what they actually mean featured image

Video tips

Social Media Metrics - What they are and what they actually mean

Social Media metrics are used to measure how well your video is performing. Things like: who's watching, how many views you've had, how long people watched for and which of your videos achieved the ...

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Video SEO: 12 Ways to Optimise Your Video for Search featured image

Video tips

Video SEO: 12 Ways to Optimise Your Video for Search

So, you’ve spent time and money creating an awesome video, but it just isn’t ranking on search engines.

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2 Engaging Product Demo Videos to Inspire You featured image

Video inspiration

2 Engaging Product Demo Videos to Inspire You

Product demonstration videos are a great way to explain and sell your product. They illustrate how your product works by showing it in action and letting your prospects experience it in all its glory.

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6 Ways to Measure Video Performance on Wistia featured image

Video tips

6 Ways to Measure Video Performance on Wistia

Wistia is our go-to video hosting platform at Skeleton. We not only use it for our clients video content, but for our own videos, as it is specifically designed for businesses. What makes it one of ...

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How to Use LinkedIn Stories For Your Business featured image

Video tips

How to Use LinkedIn Stories For Your Business

Back in February, LinkedIn announced that they would be testing out Stories and 7 months later it has finally been rolled out worldwide!

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8 Best Video Hosting Sites For Businesses featured image

Video tips

8 Best Video Hosting Sites For Businesses

There is no disputing that video should be a key part of any businesses marketing mix. But, after spending all that time and effort creating your videos, working out which video hosting site you ...

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3 of our Favourite Explainer Videos (And Why They Work!) featured image

Video inspiration

3 of our Favourite Explainer Videos (And Why They Work!)

Explainer videos do what they say on the tin - provide a quick and easy explanation to help your audience understand your product or service and how it solves a problem.

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3 Compelling Promotional Video Examples (And Why They Work!) featured image

Video inspiration

3 Compelling Promotional Video Examples (And Why They Work!)

With attention in the digital space hard fought (now more than ever before), a creative, well-produced promotional video can be what gives you the edge over your competition and allow you to engage ...

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Why Do You Need Video Brand Guidelines? featured image

Video tips

Why Do You Need Video Brand Guidelines?

Every marketer understands the importance of having brand guidelines for your communications, but what about for video? Despite video being an integral part of any marketing strategy, with 92% of ...

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3 Awesome Customer Testimonial Video Examples featured image

Video inspiration

3 Awesome Customer Testimonial Video Examples

If your prospects are on the verge of buying your product or service, how do you get them to jump over the final hurdle and become your customer?

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10 Ways to Level Up Your Facebook Video Marketing featured image

Video tips

10 Ways to Level Up Your Facebook Video Marketing

There’s no denying that video is the king of content across all platforms now. No more so than on Facebook with 500 million people watching videos on Facebook everyday it is naturally the second most ...

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How Long Should Social Media Videos Be? featured image

Video tips

How Long Should Social Media Videos Be?

It is so hard to grab and hold people’s attention nowadays! There are distractions everywhere and an overwhelming amount of content for people to choose from, meaning you’ve got to work even harder ...

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