Insights

This is where we share best practice, insights and inspiration. You’ll find detailed how-to guides, our latest research findings and a look at the videos we really rate.

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Video Academy

How to Set Achievable Video Goals

Welcome to our Video Basics series, where we teach you the foundations of doing better marketing with video. This video covers our simple 5-step process for setting effective video goals.
Finishing Touches ft. Olay, Virgin Trains, Slack featured image

Video Worth Sharing

Finishing Touches ft. Olay, Virgin Trains, Slack

Big ideas are important. Without them, no great content would ever get made. But sometimes the little touches can add up to become what makes something just work.
We're Hiring: Senior Account Manager featured image

We're hiring

We're Hiring: Senior Account Manager

We're hiring again! Yes, the Skeleton team is hoping to add a new and brilliant person to our ranks. We're looking for a Senior Account Manager to join us in delivering outstanding customer service ...
The Thrill of the Ordinary ft. Lego, Weight Watchers, Costa Del Mar featured image

Video Worth Sharing

The Thrill of the Ordinary ft. Lego, Weight Watchers, Costa Del Mar

Going to work. Doing the washing. Picking up the shopping. Our everyday lives aren't exactly full of excitement. But when we pay close attention, the ordinary may hold more beauty than we first ...
6 Super-Actionable Steps to Telling your Brand Story With Video featured image

Video learning

6 Super-Actionable Steps to Telling your Brand Story With Video

There's a preconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But here's the thing about stories. They aren't fluffy. In fact, they ...
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Video Worth Sharing

Falling in Love ft. Lacoste, Tous, Chobani

Ahh, the heady rush of love. It's a totally unique emotional that conjures happy thoughts in all of us. Perhaps that's why brands are so keen to make us feel it in their ads, and to associate those ...
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