Video Insights Blog: Tips, Tools & Inspiration for Using Video Well

Video tips

The Power of Targeted TV Advertising [Webinar]

Our latest webinar on The Power of Targeted TV Advertising is now available on-demand here on our blog! If you missed it first time round, check out the post below for a run down on what to expect...

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Video tips

The Skeleton Guide To Filming At Home

I’m sure you’ve heard about how we are still able to film content in these strange times using social distancing. This isn't new and nothing to write home about really. For those of you still eager ...

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Video tips

The Power of Video During Covid-19 [Webinar]

Watch (or rewatch if you caught it live!) James' webinar where he shared his top tips on how B2B businesses can survive and thrive use video during Covid-19.

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Skeleton news

Astronauts, Altruism and the Economy: Thoughts On Current Times

Ok, so what do those 3 things have in common? Our MD Jonathan has jotted down his thoughts on the impact of the current times we're in.

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Skeleton news

A Job Well Done: An Award-Winning Campaign For Jobs.ac.uk

What's better than winning your first two creative awards? That's right, winning three! We're delighted to announce that our 'A Career In Higher Education Means More' campaign for Jobs.ac.uk has been ...

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Skeleton news

Showfreight Showcase: An Award-Winning Campaign For Europa Worldwide Group

So, turns out awards are like buses. No sooner had we finished celebrating the fact that we won our first creative award, another one came in! This time it was a fully 3d animated project for one of ...

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Skeleton news

Fostering Ambition: An Award-Winning Campaign For Regional Foster Families

Everyone likes a bit of recognition right? Well we’re no different at Skeleton so when the news came in that one of our recent video campaigns for a client had been presented with an award we were ...

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Video Worth Sharing

Creativity In A Crisis: Video Worth Sharing

Covid 19 is taking up every part of our lives. It’s on the news, on our social media - there’s no escaping it. This means a weird time for marketers - is there any point adding to the noise? Some ...

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Video inspiration

Losing live action to Covid-19. Is stock footage the answer?

Stock footage and imagery are excellent tools we can use during this pandemic. They are a fantastic way to get high quality videos without needing to go out and film. Not only that, they’re very cost ...

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Video inspiration

Video Marketing News Roundup - 20th September

Struggling to keep up with the latest news on video? Don't you worry, we've scoured the internet for the scoop on video and picked out the top stories over the last 7 days. Check out the rest of the ...

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Video tips

Why Spicing Up Your Subtitles Matters

Captions and subtitles are often overlooked by many content creators, something we at Skeleton can hold our hands up to as well. This article looks at just why they're so important to your overall ...

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Video inspiration

Video Marketing News Roundup - 23rd August

The world of video marketing is constantly evolving and with real-life, Netflix dramas and last minute projects getting in the way it can be difficult to keep up with what's happening in the ...

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Video tips

How To Nail Your Facebook Video Marketing Strategy

Love or hate it, Facebook is a great platform for broadcasting your video content. Whatever your standpoint on the social behemoth, this article should give you the tools to nail your strategy.

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Video tips

Why Video Is The Future of Content Marketing

Video is the talk of the present, but is it the future? The figures certainly say so!

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We're hiring

We're Hiring: Motion Graphics Designer

We're hiring again! We're looking for a talented and creative Motion Graphics Designer, with the skills and ability to lead in the development of animation projects, from storyboarding and asset ...

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We're hiring

We're Hiring: Account Manager [POSITION FILLED]

[POSITION FILLED] - Thanks to all those who applied, this position has now been filled. We're hiring again! Yes, the Skeleton team is hunting for a brilliant person to join our Nottingham office. ...

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Video inspiration

8 of the Top 3D Explainer Videos

Explainer videos need to quickly capture the attention of viewers and retain this for the duration of the video. To do this you need a unique, entertaining and engaging video that encourages viewers ...

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Video inspiration

5 of the Best Stop Motion Explainer Videos

The average person now spends more time on their mobile devices than they do asleep, at around 8 hours and 40 minutes per day. As a lot of this time is spent watching video content, brands are ...

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Top 10 Mobile App Explainer Videos featured image

Video inspiration

5 of the Best Cartoon Explainer Videos

Explainer videos come in lots of different shapes and sizes. As a business owner or marketer the challenge is finding the right creative approach for both your brand and audience.

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Video inspiration

6 Awesome 2D Explainer Video Examples

If you’re looking to communicate your business or brand’s value proposition, explainer videos can be a really valuable asset. They can quickly get across the aims of a business or a description of ...

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Video inspiration

4 Clever Live Action Videos to Inspire You

The power of video marketing is undeniable, and explainer videos are increasingly being used to drive value propositions and awareness of brands. There are two types of explainer video; animation ...

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Video learning

How To Create An Effective Animated Explainer Video

Explainer videos can be a really effective way of communicating a business’s value proposition to prospective customers. When done well, they captivate audiences, inspire action and drive results.

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Video inspiration

6 Excellent 30 Second Explainer Video Examples

Cutting through the clutter online has never been more challenging for marketers. As media continues to grow more complex, the competition for an audience’s attention has become all too real.

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Video learning

Professional Custom Explainer Videos VS Templates & Stock Animations

These days, the use of explainer videos to communicate brand stories has become common-place among savvy marketers. This is down to their unique ability to communicate complex ideas, products and ...

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Video learning

3 Of The Best Animated Explainer Video Companies

Distinguishing between the best animated explainer video companies can be difficult, particularly if you are new to the industry and this type of content creation. There are simply too many agencies ...

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Video learning

How To Find The Best Animated Explainer Video Company

Finding the best explainer video production companies isn’t easy. With thousands of agencies to choose between, it’s difficult to know where to start, particularly when it is your first video project.

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Video learning

How To Find The Best Animated Video Production Service

Animated video production is usually a new and unfamiliar process to marketing professionals, which makes it difficult to know where to start.

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Video learning

7 Tips to Creating an Effective Explainer Video

The most effective explainer videos are created using a tried and tested production methodology. To succeed, a brand must consider a range of important factors that will have a direct impact on the ...

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Video learning

3 of the World’s Most Effective Explainer Videos

Explainer video content can be transformational for businesses and brands. Not only can it communicate a business’s value proposition in an effective way, but it can also drive results too.

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Video learning

How Your Business Can Use Professional Explainer Videos To Increase Sales

Explainer videos can be a powerful form of content marketing for businesses and brands, helping them to communicate their messaging in an easy to understand and succinct way, and by doing so drive ...

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Video learning

How Explainer Videos Can Help Your Business

The use of explainer videos among businesses and brands has increased dramatically over the last few years. These days, pretty much everyone is using them to engage their audiences. In fact, 88% of ...

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Video learning

What Is An Animated Explainer Video?

From small businesses right the way up to well-known brands, marketers worldwide are using explainer videos to communicate their stories in an effective way. It’s proving to be a very powerful form ...

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Video inspiration

5 Of The Best Animated 3D Videos For Business

These days, video content is playing a key role in many business’s content marketing and communications. It is helping them to connect with customers and colleagues in new and innovative ways, ...

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Video inspiration

5 of the Best Types of Animated Videos for Business

Businesses use video content in a variety of ways, and it’s important to create something which not only fits your brand, but also connects with your customers and achieves the results you want.

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Video inspiration

5 Awesome 3D Animations to Inspire you

Inspiration for content marketing can come from anywhere. And hopefully, today, it comes from the Skeleton blog!

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Video inspiration

6 Reasons Why You Should Use Animated Video For Your Business

Choosing the right creative approach for your business’s video content is key if you want to engage and inspire your audience - and ultimately drive results. It’s a decision you’ll need to make very ...

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Video inspiration

8 of the Best Animation Production Examples

Animation production is HARD. It takes several years of training and passion to begin producing really good work. Even though it’s a challenge, the top animation production companies are making it ...

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Video inspiration

Top 9 Inventive Business Animation Examples

Increasingly businesses and brands are using animation to communicate with their audiences in a wide variety of ways. Gone are the days when it was only being used in marketing and advertising ...

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Video inspiration

5 Excellent 2D Animation Promo Video Examples

2D animation is playing an increasingly important role in promotional videos and is proving to be an effective way for businesses to visualise ideas, products and processes. It can be used for a wide ...

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Video inspiration

6 Brilliant Animated Corporate Video Examples

When you think of corporate videos you’ve seen in the past, you might think of stuffy shots of the outside of an office building on a dreary day. Not the best picture really.

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Video inspiration

5 Incredible Product Animation Examples

Sometimes, when you want to show off your incredible new product, live action filming just doesn't cut it. That’s because, whilst filming is great, it has its limitations in terms of what can be ...

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Video inspiration

Top 6 Examples of 3D Animation in Content Marketing

3D animation is playing a key role in the content marketing of businesses and brands. It is helping them to visualise ideas, products and processes in ways impossible in real life or using other ...

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Video inspiration

5 Fantastic 2D Animations that have had Great Results

Some of the world’s most successful businesses and brands are increasingly using 2D animation in their video content. It’s everywhere these days.

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Video inspiration

6 Of The Top Animation Companies To Look Out For In The UK

The UK’s animation scene is thriving. Today, not only do we produce some of the biggest Hollywood blockbusters here - think Star Wars and Batman for example, we also have some of the world’s top ...

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Video learning

How To Choose A Motion Graphics Agency

Deciding to incorporate motion graphics into your marketing strategy is an exciting and powerful move. To get breathtaking results though, you need to choose the right motion graphics production ...

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Video inspiration

12 of the Best Explainer Video Production Examples & Why They Are So Effective

Animated explainer videos really are a great way to engage your audience effortlessly, whilst also communicating complex ideas and messages. We’ve seen how effective they are time and time again here ...

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Video inspiration

5 Powerful Video Marketing Strategies & Trends to Use in 2019

Over the past few years video content consumption has seen a massive upsurge on an unprecedented scale and it’s not looking like 2019 is going to be any different.

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Video Worth Sharing

Original & Fun Video: Bulleit Bourbon, NYC Ballet X Geronimo, Nest

We like to share video that makes us think. We found three quirky promo videos that really caught our attention this week. These brands are using a nice mix of fresh & creative styles with engaging ...

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Video Worth Sharing

Short and Sweet ft. Telegraph, Baskin-Robbins, KEAN

Attention spans are shrinking. We have more and more things to fill the day. There's a near-endless amount of content to watch. What does all that mean? When it comes to advertising, sometimes ...

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Video Worth Sharing

Ready for Your Close-Up ft. Microsoft, Nike, SeeAmerica

In marketing we're often used to looking at the big picture. Why would you want to use our product or service? How are we going to change your life? What's our biggest impact on the world? But often ...

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Video inspiration

7 Stunning Video Advertising Campaigns (and Why They Worked)

Video advertising is a great way to generate sales, brand engagement or find new audiences who need your services.

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Guides and tools

How to Run a Video Advertising Campaign [Free Guide]

Video advertising is a key part of any video distribution strategy. That's why we wrote this article and essential video advertising guide download to help you identify the right channels, and to ...

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Video Worth Sharing

Beauty in Complexity ft. Asana, Stash, Aesthetic Integration

Are complex things confusing, or elegant? Are they mind-boggling or intricate? In our day-to-day we often get annoyed by the complexity all around us — at work, on the road and especially when ...

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Video inspiration

7 of the Best SaaS Promo Videos Show You How to Get Seen

There's a real opportunity for SaaS businesses to create engaging and entertaining promo video content. All the top SaaS brands have used this strategy to connect and excite new audiences with this ...

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Video Worth Sharing

Live in the Moment ft. Artlist, Mills Kaviar, Glico

To truly enjoy our lives, we have to learn to live in the moment. Never mind thinking about tomorrow — sometimes the best things come from just enjoying what we have right now.

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Video Worth Sharing

Breaking Free ft. Apple, Premier Inn, Delta

We live our lives according to rules, spoken and unspoken. So it's no surprise most of us love an opportunity to break free every so often and do something wacky, wild or unexpected.

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Video Worth Sharing

Keep Running ft. Coca-Cola, Vero, Total Quartz

Some things work best when they keep going and going. Cars. Marathon runners. Friendships. Whereas other things have to adapt over time to survive. Either way, you need stamina and determination to ...

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Video Worth Sharing

Get Out There ft. Nike, Volkswagen, World Economic Forum

Some of the best things in life come from trying something new, visting a new place or meeting new people. So it's no surprise that a fair few adverts celebrate our drive to experience new and ...

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Video Worth Sharing

Truly Audacious ft. Tide, Samsung, Farm Biodiversity

Taking a risk is always a bit scary. Sweaty palms, thudding heart, a voice in your head telling you to stop. These all need to be overcome if you want to do something risky, exciting and new.

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Video Worth Sharing

Conquering Our Fears ft. Amazon, Thomas Cook, BBC Sports

Snakes. Heights. Clowns. Whatever your fears are, it's hard to face up to them. But don't be afraid — we've got three insprational examples of people confronting their fears headfirst and getting ...

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Video Worth Sharing

The Power of Attraction ft. Audi, Mailchimp, Tinder

We all want to attract someone, whether customers, admirers or lovers. And the good news? Video is ideally suited to draw in eyeballs, engage emotions and ultimatly hook the heart.

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Video Worth Sharing

No Words Needed ft. Cadbury, State Farm, Lerners Personal Injury

Sometimes words just aren't necessary. Especially in video, which can communicate so much through visuals, sound and pacing.

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Video Worth Sharing

Music, Colour, Words ft. Google, Asana, Soar

Let's bring some vibrancy to this dull January weather, shall we? This week we've got some beautiful video ads for you that use music, colour and words to get their message across.

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Video Worth Sharing

Imagine the Future ft. Airbnb, The North Face, Grammarly

Here we are again. A new year and new expectations for what it'll hold for us. Whether you're planning a holiday, thinking about your next project at work or daydreaming about how your life will be ...

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Video Worth Sharing

Christmas is Coming ft. Heathrow, Air New Zealand, Penny

Yes, the Christmas season is well and truly here. The usual ads from the usual suspects have been making the rounds, and you've probably seen them hundreds of times by now. So for our final Video ...

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Video Worth Sharing

Building Excitement ft. Nike, Finlandia, CrowdStrike

Video is absolutely great at building excitement. The combination of video, audio and storytelling all works to get us emotionally invested and amped up.

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Video Worth Sharing

Laugh out Loud ft. BBC 4, New Zealand Police, Lax-a-Day

We all deserve a laugh every so often. Luckily, there's a lot of funny out there in the world of video advertising. Business and brands often try to tickle our funny bone so that we'll remember them, ...

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Video Worth Sharing

Animation, Education, Revolution ft. YouTube, Uber, Holden

Video can show us new things, help us learn and let us imagine new futures. The picks for you this week do all of that in spades.

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Video Worth Sharing

Less than a Minute ft. Canon, Deliveroo, the Sunday Times

We've got some one minute wonders for you this week. In fact, all these videos are way under 60 seconds.

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Video Worth Sharing

Search for Simplicity ft. Adobe, Dacia, Naadam

Apple. Google. Ikea. Simplicity is a powerful differentiator when it comes to brands.

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Video Worth Sharing

Pure Spookiness ft. Skittles, Lux, Dirt Devil

Boo! It's time for spooks, scares and businesses trying to make themselves relevant in every sphere of life. Yes, it's nearly Hallowe'en. Though seasonal advertising might be overdone at times, as ...

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Video Worth Sharing

A Better Person ft. Burger King, Common Sense Media, Tile

Every so often we all act like idiots. All of us want to do better. It's part of being human — we can't escape it. But that doesn't mean we shouldn't strive for greater things each and every day. And ...

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Video Worth Sharing

Differing Opinions ft. Marmite, McDonald's, Art Fund

We, as people, as a human race, don't always see eye-to-eye. We've all got our own opinions. It's a good thing — it means we all approach situations in slightly different ways. But it also means we ...

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Video Worth Sharing

Stranger than Fiction ft. Sainsbury's, Warburtons, Audible

The real world has always been a hundred times stranger than even the most outrageous fiction. So when it comes to advertising, sometimes it's smarter to build on what's already there. Your real ...

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Video Worth Sharing

Apologetic Brands ft. Dove, Lynx, Hardee's

Brands aren't always bastions of good taste. Especially when it comes to advertising, in the past many businesses and brands have been less-than-respectful in an attempt to stick in the minds of ...

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Video learning

Which Blockbuster TV Show Are You as a Marketer? [Quiz]

Brave. Confident. Smart. We all want to be the kind of marketer we'd look up to, even when we're frustrated by the boss or rushing to meet a deadline. It's all about knowing yourself. That way you ...

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Video inspiration

7 of the Best About Us Videos to Make Your Leads Like You

Your leads know everything they could ever want to know about your product or service. So there's no need to tell them more, right? Well, actually, no. It's been proven that "likeability" and other ...

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Video inspiration

8 Practical Examples of Educational Video Marketing that Delight Leads

Ever wanted to find out the airspeed velocity of an unladen swallow? When we want to know something these days, it's easier than ever to jump on Google and get the answer within a matter of seconds. ...

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Video inspiration

8 of the Best Product and Service Videos to Inform, Instruct & Inspire Leads

Costa or Starbucks? Or Caffè Nero? Ooh, or the new independent that just opened? We all consider these kinds of decisions every day. When it comes to weighing up several different products or ...

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Video inspiration

5 Charismatic Examples of Sales Videos to Empower your Sales Team

Sales and marketing are the siblings of the business world. They fight all the time, they're always competing, but deep down there's a lot of love and mutual respect (deep down). So when it comes to ...

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Video inspiration

6 Enchanting Personalised Video Examples that Build a True Connection

What's the most powerful word you can use when talking to another person? Their name. We all react to hearing or seeing our name. Our ears perk up, our eyes get bigger. It’s a natural response to sit ...

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Video Worth Sharing

World of Imagination ft. Microsoft, Sevenly, Future of Storytelling

Open your mind and step into a world of creativity, spark and pure imagination. Every so often you need to escape the confines of the everyday and go somewhere a bit more... exciting.

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Success stories

Zeal & NHS: How We Distilled Emotion into Culture-Changing Scenario-Based Training Videos

Drawing on the power of human emotion, our series of scenario-based training videos for Zeal Solutions bring potentially dull training topics to life and kickstart discussion that leads to real ...

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Video learning

Video is Finally Coming to LinkedIn: Here's What B2B Marketers Should Do

The other day I got an email. It was from LinkedIn, informing me that I would soon be able to "share and record videos" directly on the platform. (Apparently this feature is being rolled out to their ...

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Video Worth Sharing

Technology and Emotion ft. Apple

This week we're doing things a bit differently. Since Apple has just announced the launch of the iPhone X in November, we thought it was an appropriate time to share some of the brand's latest and ...

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Video inspiration

6 Impressive Examples of Training Videos that Drive Real Change

We've all sat through an abysmal training video. When you're trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just ...

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Guides and tools

How to Create Training Videos that Don't Suck [Free Guide]

Engaging and informative training videos are a powerful way to train and educate your staff. One of the reasons that they are so effective is that the human brain can process visual information ...

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Video inspiration

9 of the Best Brand Films that Light a Fire in their Audience

What's in a brand? A blend of your values, beliefs, motivation, and what makes you unique. It's everything your customers think & feel when they hear your name. Your brand should immediately ...

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Video Worth Sharing

Word, Thought and Deed ft. Waitrose, Telegraph, AXA

We're all made up of the things we think, say and do. And businesses are no different. So it's no wonder that the topics of word, thought and deed are a ripe area of analysis for the advertising of ...

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Video inspiration

6 Incredible Video Documentaries Used in Content Marketing

Good content marketing should raise awareness, increase conversion, or boost customer loyalty. Great content marketing can do all three at once. Enter the video documentary, a unique form of video ...

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Video Worth Sharing

A Dash of Humour ft. Jose Cuervo, Sydney Mardi Gras, Canal+

Some topics just aren't that funny. Doomsday, discrimination, bad film directors... are these eternally depressing subjects? Our examples this week didn't think so. They all turn potentially sad ...

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Video Worth Sharing

A History Lesson ft. East Midlands Trains, Bodyform, Woolmark

The past can seem at once distant and influential in our lives. However much we know about history ourselves, it's a perennially powerful topic to draw on when it comes to explaining your brand, your ...

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Video Worth Sharing

Chaos to Peace ft. Salesforce, Sprinklr, The University of Phoenix

We're all looking for more peace in our lives, whether through the app that makes our daytime less stressful or the candle we light when we go home at right. Some products and services change lives, ...

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Video Worth Sharing

On Distant Shores ft. Virgin Mobile, Du, Taco Bell

Sure, we Brits make great adverts, but we're not the only ones getting in on the game. Today excellent branded videos are a global enterprise with thousands of players.

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Video Worth Sharing

The Funny Side of Tech ft. Apple, Tesla, Würkin Stiffs

Technology seems to be moving faster all the time. These days there are more and more new, exciting, and slightly scary developments vying for our attention. But tech doesn't have to be scary. Many ...

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Skeleton news

PROJECT VLOG: The Day We Met the Filmmakers of Tomorrow

Kids. They're the future, eh? We all say that, but what do we really mean? And more pertinently — and awkwardly — what do we actually do about it? Here at Skeleton we decided to scratch our goodwill ...

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Video Worth Sharing

Making Work Magical ft. Husqvarna, Cents, FiftyThree

We all have work to do, whether it's bringing home the bacon or mowing the lawn. And even when you enjoy your job, sadly work can't be fun all the time. Video is an incredible tool to remind us about ...

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Video Worth Sharing

Incredible Animation ft. Honda, Lyft, Radio Flyer

It's time to celebrate pure imagination turned real. Time to recognise the majesty of moving lines and their power to make us gasp, smile, cry.

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Video Worth Sharing

Being Real ft. Google Adwords, Anchor, Shopify

Honest is one of the most powerful and undervalued forces in marketing. Often we don't need to be the biggest or the flashiest — we just need to be ourselves. That's as true for people as it is for ...

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Video Worth Sharing

Finishing Touches ft. Olay, Virgin Trains, Slack

Big ideas are important. Without them, no great content would ever get made. But sometimes the little touches can add up to become what makes something just work.

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Video Worth Sharing

The Thrill of the Ordinary ft. Lego, Weight Watchers, Costa Del Mar

Going to work. Doing the washing. Picking up the shopping. Our everyday lives aren't exactly full of excitement. But when we pay close attention, the ordinary may hold more beauty than we first ...

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Video learning

6 Super-Actionable Steps to Telling your Brand Story With Video

There's a preconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But here's the thing about stories. They aren't fluffy. In fact, they ...

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Video Worth Sharing

Falling in Love ft. Lacoste, Tous, Chobani

Ahh, the heady rush of love. It's a totally unique emotional that conjures happy thoughts in all of us. Perhaps that's why brands are so keen to make us feel it in their ads, and to associate those ...

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Video Worth Sharing

Show, Don't Tell ft. Google, Syoss, Pandora

We all know the old adage of show, don't tell. But what does it really mean? And what does it look like in action?

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Video Worth Sharing

Two Comedies and a Drama ft. Qualcomm, Menulog, Purple

This week we've got two funnies and a thriller to share with you. Prepare to smile, gasp — and probably be a bit confused. We've got it all.

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Video inspiration

11 Trustworthy Examples of Consideration Stage Video Content

The middle of the marketing funnel can be a scary and uncertain place. At this stage of your potential customers' journey to sale, also known as the consideration stage, your leads are — well — ...

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Video Worth Sharing

Speeding Away ft. Dropbox, UNISON, Wikitribune

Ever feel like life is just getting faster and faster? It seems an unavoidable truth of the modern world. And while it can be overwhelming, it also brings excitement and energy.

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Video Worth Sharing

Bring the Fun ft. HP, Nissan, Kraft

We can't be serious all the time. It's bad for us, and more importantly, it's boring. Often the best brand videos are made when there's a sense of fun and enjoyment inherent in the project.

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Video Worth Sharing

Family Bonds ft. Imzy, Coventry City Council, Dairy Farmers of Canada

Our families are precious. Whether they're the people we were born with or those we grow closer to over time, we rely on family to help us share the good and get through the bad. Enjoy the warm ...

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Video learning

The Essential Guide to B2B Video Marketing on Social Media

Think back to the last video you watched. I'm willing to bet you saw it on social media. You've no doubt heard mind-boggling stats like 500 million people watching Facebook video daily, or 8 billion ...

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Video Worth Sharing

Pushing Boundaries ft. Heineken, Under Armour, Simple Life

Sometimes the biggest barriers we face are the ones in our mind. It's tough, but with openness and determination we can break through even the largest mental blocks.

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Video inspiration

7 of the Best, Most Effective Explainer Videos Ever

Explainer videos and animations are a powerful way to engage & inform your audience. You've got a product or service. Your audience have problems. You know you can solve those problems — but how do ...

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Video Worth Sharing

Endless Possibilities ft. Airbnb, Virgin Media, Get it Right

We love videos that expand boundaries, that shock us with their creativity and freedom. In fact video is quite possibly the best medium for realising incredible, overwhelming, seemingly impossible ...

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Video inspiration

23 Captivating Examples of Awareness Stage Video Content

You know about the buyer's journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is ...

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Success stories

How We Elevated Nottingham to the World with a Spine-tingling Promo Film

Powerfully emotional, our promotional film for Nottingham in Parliament Day on behalf of the University of Nottingham drummed up pride and helped raise awareness of the region in Westminster and ...

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Video Worth Sharing

Seeing Through Fresh Eyes ft. Selfridges, Sherwin-Williams, Similac

Every so often it's important to step back and see things from a fresh perspective. In our day-to-day lives this can be hard. Luckily the transporting power of video is always there to show us new ...

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Video Worth Sharing

Eat, Drink, Do ft. Nike, McDonald's, Quorn

Feeling hungry? Thirsty? Inspired? Our picks for this week's Video Worth Sharing will make you feel all three. Let us take you back to basics with these ads that get your taste buds tingling, start a ...

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Video Worth Sharing

Working Video Hard ft. Ikea, Adobe, RightsInfo

Video is a hardworking medium. If you plan it well, it can achieve many things for you. Just take a look at the examples below, which manage to enagage, intrigue, amuse and inspire all in less than ...

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Video Worth Sharing

The Power of Passion ft. Vucko, Currys, Sonnet Insurance

Good communication is all about passion. If you don't really care about something it's hard to convince others to care too. That's why all the best video content is built on real passion. And why our ...

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Video Worth Sharing

Always Educating ft. Moz

In the final week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from a B2B SaaS company taking over the inbound world: Moz.

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Video Worth Sharing

Quality and Care ft. Saddleback Leather

In the third week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from a small brand doing big things with video: Saddleback Leather.

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Video inspiration

3 Breathtaking Examples of Video Content Marketing Done Right

You've seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, ...

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Video Worth Sharing

Smooth Riding ft. Volvo Trucks

In the second week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from the kings of smooth riding: Volvo Trucks.

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Video Worth Sharing

#VideoWorthLoving: Our Favourite Video Ads Ever

Happy Valentine's Day! On this day of love, we'd like to take a moment to celebrate our most-loved videos ads of all time. They might be funny, moving, inspirational or strange. But for us they're ...

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Guides and tools

How to Create a Video Content Marketing Strategy [Free Template]

Before you invest in video content for your brand, you’re going to need a content marketing strategy. This gives your content purpose and focus allowing you to plan for success.

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Video Worth Sharing

Making Relationships Easier ft. Zendesk

We're doing something a bit different with Video Worth Sharing today. To celebrate our month of video content marketing awareness, for the next four weeks we're going to show you examples of ...

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Video learning

What is Video Content Marketing? Overview & Resources

You're familiar with content marketing. (Who isn't?) But what is video content marketing? How do you do it? And what are the benefits above and beyond how you're already using content in your ...

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Success stories

How We Grow Brand Expertise with Video Content Marketing

Snappy and engaging, our video content marketing work has led to banks of carefully-planned video that help position companies as experts in multiple markets while also educating viewers.

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Video Worth Sharing

Being Human ft. IBM, Bupa, Solidarités International

We're a month into 2017. With the new year inevitably come thoughts about who we are and who we want to be. So our selections for Video Worth Sharing this week are all about what it means to be ...

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Video Worth Sharing

That Christmassy Feeling ft. Burberry, Crisis, Allegro

Christmas is fast approaching and today is our last Friday of 2016 in the office. That's right, Mariah Carey has been blasing from the speakers and tinsel has been lovingly hung. So for our last ...

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Video Worth Sharing

Flash and Power ft. Lexus, Lyft, Sandy Hook Promise

When it comes to telling a great story through video, you need flash and you need power. In other words, you need a strong message but you need to tell it in an engaging way too. Our three videos ...

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Video learning

Animation vs Live Action: Which Makes the Best Corporate Video?

Tea vs coffee. iOS vs Android. Dogs vs cats. These are all important (and probably eternal) debates. Today we'll be considering another: should you pick animation or live action for your latest ...

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Video Worth Sharing

Escaping the Christmas Spirit ft. Heathrow, Bose, Chatbooks

Hey you! Christmas is coming! Have you heard? Do you know about the yuletide season? Are you prepared? Are you aware of festive cheer, twinkling lights and cuddly animals for some reason? Are you ...

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Video learning

How to Measure Your Video ROI (And 6 Ways to Improve It)

Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It's even worse when you're trying to work out the return on interest of something ...

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Video learning

7 Key Video Metrics to Measure the Success of Your Content

So you've launched a new video. Yes! Awesome! Or even better: you're about to commission a new video project. Yes!! Time to celebrate! Except... wait. You still need to work out what success looks ...

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Guides and tools

How to Write a Video Brief in 5 Easy Steps [Free Template]

If you want to create amazing video content that drives results and inspires action you need to write a clear and effective video brief.

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Guides and tools

How to Run a Video Audit: Better Content in 6 Steps [Free Template]

Can you have too much video content? Well... yes. Sometimes, when you've been creating video for a while, it can be hard to see the wood for the trees.

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Skeleton news

We Dare: We Captured Nottingham's Daring Spirit at the Houses of Parliament

Yesterday our film was shown to businesspeople, politicians and diplomats at the culmination of the very first city-based celebration at the Houses of Parliament. Nottingham in Parliament Day is an ...

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Video learning

9 Customer Success Story Questions You Must Ask Your Client

Success stories follow a simple rule: They're only as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive? ...

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Video learning

5 Ways to Grow Your Business With Video

A successful business is a growing business. These days there seem to be a million growth hacks out there that promise to double your sales in 6 months. But at the end of the day business growth ...

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Guides and tools

How to Write a Corporate Video Script in 7 Steps [Free Template]

If you want to know how to write a captivating corporate video script that inspires action and drives results then you need to download our free video script template!

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Video learning

Tell Stories that Sell: the Best Customer Success Story Template

How do you encourage leads to jump that final hurdle and buy from you? One of the most powerful ways is with a customer success story. Case studies & success stories let you showcase one customer's ...

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Video inspiration

7 Customer Success Story Examples to Learn From Right Now

At Skeleton we know how powerful case study videos and stories are. Buyers and decision makers love them, in fact a staggering 73% of B2B buyers use them whilst researching an upcoming purchase.

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Guides and tools

How to Create Convincing Case Study Videos [Free Guide]

Case study videos are a powerful way to demonstrate how much value your brand will bring to a prospective customer. Using stories from real customers you can create compelling content that convinces ...

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Video inspiration

3 Videos that Use Humanity to Build Trust in a B2B Audience

The best way to connect with your clients is to establish trust, but that's difficult when you're trying to approach them through a screen. So how can you overcome this hurdle? By injecting ...

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Skeleton news

Highlights from our Work Experience Students this Summer

This summer we've had the pleasure of taking on several work experience students. It always means a little extra work for us. But at the end of the day it's worth it to spend time with such an ...

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Video learning

How to Turn Complex Ideas into Simple B2B Marketing Videos

Let's be honest. B2B marketing is hard. You need to get across more complicated ideas than B2C ever has to deal with, but your marketing still needs to be short, snappy and engaging.

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Video inspiration

9 of the Best B2B Videos Ever to Inspire Your Video Marketing

If you’re looking for inspiration for your next corporate B2B video, something to really make it stand out from the rest, then get ready to be inspired by our list of top B2B videos.

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Skeleton news

A Week of Animation, Editing and Film Production at Skeleton

This week has been a blast. I started off with the aim of spending my work experience at Skeleton learning new skills and progressing on the way to my dream job: an animator. I hadn’t properly used ...

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Success stories

Experian: Empowering Richer Sales Conversations with a Virgin Money B2B Case Study Video

Balancing both logic and emotion, our Virgin Money case study video for Experian Marketing Services is a piece of flagship content that engages leads and empowers richer sales conversations.

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Skeleton news

Work Experience and Animating Rasputin at Skeleton

Coming to the end of my week of work experience at Skeleton, I look back on the work I've done over the past few days with huge amounts of happiness. The only negative is that I have to leave so soon.

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Skeleton news

What an Experience!

Animation and visual media in general have been job routes that I’ve had my eye on for a while, so when trying to organise some work experience it made sense to get a placement in one of those fields.

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Video learning

This is How We Decide the Size of Your Film Crew

There's a lot that goes into video. Just like any form of content, to be great it must be handled by experts who love and respect their craft. So when it comes to deciding the size of your production ...

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Skeleton news

We Love Nottingham So Much We're Celebrating it with GIFs

Enjoying the sweltering summer heat at Wollaton park. Ice skating under the giant illuminated tree in the market square at Christmas time. Meeting the famous Cockleman, bringer of joy and mussels, ...

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Video learning

15 Inspiring Video Marketing Tips from First-class Marketing Experts

We all want to do great stuff with video. But sometimes, well, the whole idea of video marketing can seem just a bit overwhelming. I've found that one of the best ways to learn is to take advice from ...

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Video Worth Sharing

4 Femvertising Video Ads That Teach You How To Do It Right

If you're anything like me, you've probably noticed the increase in feminist advertising lately. Pioneering this trend all the way back in 2004 was Dove, with their "Campaign for Real Beauty", ...

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Video learning

Why Case Study Videos Beat Plain Text Every Time

Imagine you're reading a story. It's an interesting story. It's about how someone turned their life around. You're feeling pretty drawn in, but at any time you know you can put it down and walk away. ...

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Video inspiration

What 7 Godawful Videos Teach Us About Corporate Video Production

There's a reason why training videos show you examples of terrible customer service. Why online guides give you long lists of DON'Ts. And why your mother taught you right from wrong by focusing an ...

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Skeleton news

Support Talent of the Future with the Young Creative Awards

It's spring again, and you know what that means. Yes, the Young Creative Awards are back in full force! For us that means we're preparing to judge the film category (and picking out what to wear to ...

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Video Worth Sharing

3 Video Ads That Aren't Afraid to Break the Rules

In filmmaking there are a few rules that have been repeated so many times they are basically scripture. It's generally not advised to stray too far from these tried and tested conventions, but every ...

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Video learning

Marketer's Guide to the Corporate Video Production Process: How to Plan Your Way to Success

Using video for corporate messages is very powerful. The way to get the most out of your content is to plan for success before you even think about picking up a camera.

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Skeleton news

Skeleton has Moved Offices (But Not Far)

So everyone. We have an update for you all. We're happy to announce we've taken a few big steps forward. About 20, in fact. In other words, we've moved offices just down the corridor!

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Success stories

ZEISS Vision Care: Showcasing an Innovative New Measuring Technology App

Informative but simple and engaging, our ZEISS product demo video helped to launch a reliable new app and give their target audience enough key details before sale.

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Video learning

Why Your SME Business Needs Video

I'm sure you've noticed how many businesses, especially small and medium-sized businesses, are using video content these days. You might be wondering: what's so good about video? Well, we live in a ...

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Video learning

Why You Need to Prepare for the Video Marketing Flood

There's something big coming in video marketing. And it's coming this year. You need to be prepared, whether you're just starting to create video content or you're looking to expand your current ...

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Video learning

3 Video Marketing Trends Definitely Coming in 2016 (And What You Should Do About It)

Well, another year has rolled round again, in that way they have a habit of doing. You're busy digesting the last of your mince pies and family reunions. It's a prime time for reflection and planning ...

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Video learning

A Love Letter to Marketers the World Over

I know a group of amazing people. And I actually happen to be part of that amazing group, not to blow my own horn. These people are some of the most interesting, diverse, and — dare I say it — ...

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Success stories

Simply Supplements: Increasing Brand Awareness and Building Trust in an Online Retailer

Perfectly tailored to the target audience, our Simply Supplements brand film helped the business rebrand and spread awareness of their trustworthy customer service.

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Video learning

7 Reasons Why You Should Be Working With a Video Agency Right Now

I know what you're thinking. You're thinking I'm biased because I'm writing about video agencies while working for one. Well, let me reassure you. I'm actually writing this blog post for your own ...

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Video learning

Why You Need Video Marketing: 3 Common, Achievable Goals

Imagine creating an incredible piece of marketing content. It could be a blog post or a podcast. Whatever it is, it's informative, unique and useful. You know your target audience will love it. But ...

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Success stories

Boots: Celebrating Training 70,000 Employees with Animation

Chock-full of characters and personality, our Boots Learning animation allowed thousands of employees to celebrate the platform’s relaunch and all they’ve achieved with it so far.

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Video learning

Video Production Made Simple: A Step-by-Step Guide

Skeleton know that planning content for your corporate videos can improve their success dramatically. Well thought out content not only targets the right people but also drives the results you want ...

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Video inspiration

13 Video Content Marketing Examples That'll Energise Your Funnel

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do ...

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Video learning

4 Actionable Steps to Increase your Video Play Rate

Whether you've placed your video content on a landing page or on your business intranet, at the end of the day you want your target audience to click play and start watching.

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Video learning

9 Shockingly Common Video Marketing Mistakes (and How to Avoid Them)

Getting into video marketing is super exciting. But when you're planning video content as part of your marketing for the first time (or even if you've been doing it for a while), it can be difficult ...

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Video Worth Sharing

IKEA and the Importance of Audience Engagement in Video Content

Engaging the audience in the first few seconds of video has never been more vital for ensuring the success of a video campaign. Research shows that our attention span is now less than that of a ...

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Skeleton news

A Week of Work Experience with Skeleton

It's often made out that work experience is a week of photocopying and making the coffees! So when it came to organising my own work experience, I didn't get my hopes up.

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Video learning

The Battle of Live Action vs Animation [Infographic]

It can be one of the hardest choices to make when producing a corporate video. Should you pick live action or animation? And what exactly is the difference?

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Video learning

How to Use Video to Improve Your Employee Engagement

Employee engagement. It’s a term we're all familiar with. But what exactly do we mean when we say it, and how can video help to improve this nebulous concept in your business?

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Video Worth Sharing

How that Emotional Pot Noodle Video Positively Charmed its Audience

You know the one. The video with the young lad and his dream to... no, it's not Billy Elliot. Well, you'll know it when you see it.

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Video learning

7 Surefire Steps to Maximise the Reach of Your Video Content

You've created some outstanding, effective corporate video content that's tailored to your target audience and your business goals. Awesome! What's next?

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Video inspiration

3 B2B Video Marketing Examples Just as Good as B2C

B2B marketing is always going to be a bit dull, right? It's the nature of the beast. Wrong! There's absolutely no reason why your B2B marketing can't be exciting, engaging and fun, especially when ...

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Video learning

What is Creative Storytelling and How Can it Improve my Video?

Human society is built on storytelling, from myths and legends to great seminal books and films to the exaggerated accounts we give after a long day in the office. Over many millennia stories have ...

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Video learning

How to Pick the Right Video Agency for You (With 6 Questions)

Stuck choosing a video agency to work with on your video content? It can be hard to know if an agency will be the right fit for your business and able to deliver the results you need.

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Video learning

Why Your B2B Business Needs Video Marketing [Infographic]

One of the biggest mistakes B2B marketers make is assuming that video is only for B2C businesses. You still market to a target audience of humans, right? In which case it's just as easy to engage a ...

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Video learning

Do You Really Need Video Marketing? [SlideShare]

We get it. In this day and age there are a million and one different types of content, and it can be difficult to know which ones to concentrate your marketing efforts on. We understand that you most ...

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Video learning

How GoPro's Close-Knit YouTube Community Boosts its Reach

Since GoPro joined YouTube in 2009, it has become one of the most successful brands on the channel. In fact, it is consistently ranked no. 1 on YouTube's own "Brand Standing" leaderboard.

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Video learning

4 Ways Video Will Vastly Improve Your Internal Communications

How much video do you use in your internal communications? Do you wonder if it should be more? It can be hard to allocate time and resources towards something if you're not entirely sure why you ...

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Video learning

6 Reasons Why You Can't Ignore Video in Your Marketing Strategy

"Video's all the rage nowadays, right?" "Everybody's doing it, so we should be too." "Didn't Mike say he got like 40,000 views from that YouTube video?"

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Skeleton news

My Week as a Skeleton Intern: Marketing, Spaceships, and the Lion King

‘Look for the building that looks like a spaceship.' Famous first words in my pre-arrival email as I headed to Skeleton’s Nottingham-based headquarters on a scorching August morning in the middle of ...

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Video learning

Why You Need to Improve Your Video Marketing Strategy

Making a piece of video content is an incredible experience. But you can't stop there - your job isn't complete until that video has been watched by your target audience.

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Video inspiration

3 Immersive Interactive Videos that Boost Audience Engagement

It's hard to keep viewers' attention in today's fast-paced world. Most of the time our minds are focusing on so many thing at once that we can very easily be distracted by... ooh, look, a pigeon.

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Video learning

Improve Your Brand Films: Engage Your Audience with Video Storytelling

It can be difficult, as a business or a brand, to humanise yourself. Sure, you know that you're not a faceless corporation. You're a group of people all working towards a common goal - but how can ...

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Guides and tools

5 Key Components to Improve Your Business YouTube Channel [Free Checklist]

So you've got a YouTube channel for your business. You've probably uploaded some videos and done some work making it visually match your brand. But is there more you could be doing to make sure your ...

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Guides and tools

5 Things You Must do for Successful Video Content Planning [Free Guide]

You've decided to create an amazing piece of video content to achieve your marketing goals, but you're just not sure where to get started. Can you treat it like any other piece of content? Are there ...

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Video inspiration

5 Outstanding Examples of Brands Embracing Vine Best Practices

Vine only launched 2 and a half years ago. Can you believe it? In that short amount of time it’s already become a content staple in the marketing strategy of numerous brands - and they’re reaping the ...

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Video learning

How and Why Intel Nurtures its Segmented Audience on YouTube

For an example of a business cleverly using their YouTube channel to nurture their target audience, look no further than Intel. That’s right, the technology company that put the processor in your ...

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Guides and tools

How to Set Objectives for Your Video Content [Free Template]

It's more common than you might think. You know you want video for your business, and you've got some idea of the benefits in mind. But you're not sure exactly which objectives you want your video ...

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Success stories

Busuu: Bringing Language Learning to Life

Filmed in London in just one week, our mini TV-style drama for language-learning site Busuu helped students all over the globe perfect their English skills.

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Video Insights, Tools and Inspiration

Video tips

The Power of Targeted TV Advertising [Webinar]

Video tips

The Skeleton Guide To Filming At Home

Video tips

The Power of Video During Covid-19 [Webinar]

Skeleton news

Astronauts, Altruism and the Economy: Thoughts On Current Times

Skeleton news

A Job Well Done: An Award-Winning Campaign For Jobs.ac.uk

Skeleton news

Showfreight Showcase: An Award-Winning Campaign For Europa Worldwide Group

Skeleton news

Fostering Ambition: An Award-Winning Campaign For Regional Foster Families

Video Worth Sharing

Creativity In A Crisis: Video Worth Sharing

Video inspiration

Losing live action to Covid-19. Is stock footage the answer?

Video inspiration

Video Marketing News Roundup - 20th September

Video tips

Why Spicing Up Your Subtitles Matters

Video inspiration

Video Marketing News Roundup - 23rd August

Video tips

How To Nail Your Facebook Video Marketing Strategy

Video tips

Why Video Is The Future of Content Marketing

We're hiring

We're Hiring: Motion Graphics Designer

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We're Hiring: Account Manager [POSITION FILLED]

Video inspiration

8 of the Top 3D Explainer Videos

Video inspiration

5 of the Best Stop Motion Explainer Videos

Video inspiration

Top 10 Mobile App Explainer Videos

Video inspiration

5 of the Best Cartoon Explainer Videos

Video inspiration

6 Awesome 2D Explainer Video Examples

Video inspiration

4 Clever Live Action Videos to Inspire You

Video learning

How To Create An Effective Animated Explainer Video

Video inspiration

6 Excellent 30 Second Explainer Video Examples

Video learning

Professional Custom Explainer Videos VS Templates & Stock Animations

Video learning

3 Of The Best Animated Explainer Video Companies

Video learning

How To Find The Best Animated Explainer Video Company

Video learning

How To Find The Best Animated Video Production Service

Video learning

7 Tips to Creating an Effective Explainer Video

Video learning

3 of the World’s Most Effective Explainer Videos

Video learning

How Your Business Can Use Professional Explainer Videos To Increase Sales

Video learning

How Explainer Videos Can Help Your Business

Video learning

What Is An Animated Explainer Video?

Video inspiration

5 Of The Best Animated 3D Videos For Business

Video inspiration

5 of the Best Types of Animated Videos for Business

Video inspiration

5 Awesome 3D Animations to Inspire you

Video inspiration

6 Reasons Why You Should Use Animated Video For Your Business

Video inspiration

8 of the Best Animation Production Examples

Video inspiration

Top 9 Inventive Business Animation Examples

Video inspiration