Video Insights Blog: Tips, Tools & Inspiration for Using Video Well

Video Worth Sharing

A Better Person ft. Burger King, Common Sense Media, Tile

Every so often we all act like idiots. All of us want to do better. It's part of being human — we can't escape it. But that doesn't mean we shouldn't strive for greater things each and every day. And ...

Read this post

Video Worth Sharing

Differing Opinions ft. Marmite, McDonald's, Art Fund

We, as people, as a human race, don't always see eye-to-eye. We've all got our own opinions. It's a good thing — it means we all approach situations in slightly different ways. But it also means we ...

Read this post

Video Worth Sharing

Stranger than Fiction ft. Sainsbury's, Warburtons, Audible

The real world has always been a hundred times stranger than even the most outrageous fiction. So when it comes to advertising, sometimes it's smarter to build on what's already there. Your real ...

Read this post

Video Worth Sharing

Apologetic Brands ft. Dove, Lynx, Hardee's

Brands aren't always bastions of good taste. Especially when it comes to advertising, in the past many businesses and brands have been less-than-respectful in an attempt to stick in the minds of ...

Read this post

Video learning

Which Blockbuster TV Show Are You as a Marketer? [Quiz]

Brave. Confident. Smart. We all want to be the kind of marketer we'd look up to, even when we're frustrated by the boss or rushing to meet a deadline. It's all about knowing yourself. That way you ...

Read this post

Video inspiration

7 of the Best About Us Videos to Make Your Leads Like You

Your leads know everything they could ever want to know about your product or service. So there's no need to tell them more, right? Well, actually, no. It's been proven that "likeability" and other ...

Read this post

Video inspiration

8 Practical Examples of Educational Video Marketing that Delight Leads

Ever wanted to find out the airspeed velocity of an unladen swallow? When we want to know something these days, it's easier than ever to jump on Google and get the answer within a matter of seconds. ...

Read this post

Video inspiration

8 of the Best Product and Service Videos to Inform, Instruct & Inspire Leads

Costa or Starbucks? Or Caffè Nero? Ooh, or the new independent that just opened? We all consider these kinds of decisions every day. When it comes to weighing up several different products or ...

Read this post

Video inspiration

5 Charismatic Examples of Sales Videos to Empower your Sales Team

Sales and marketing are the siblings of the business world. They fight all the time, they're always competing, but deep down there's a lot of love and mutual respect (deep down). So when it comes to ...

Read this post

Video inspiration

6 Enchanting Personalised Video Examples that Build a True Connection

What's the most powerful word you can use when talking to another person? Their name. We all react to hearing or seeing our name. Our ears perk up, our eyes get bigger. It’s a natural response to sit ...

Read this post

Video Worth Sharing

World of Imagination ft. Microsoft, Sevenly, Future of Storytelling

Open your mind and step into a world of creativity, spark and pure imagination. Every so often you need to escape the confines of the everyday and go somewhere a bit more... exciting.

Read this post

Success stories

Zeal & NHS: How We Distilled Emotion into Culture-Changing Scenario-Based Training Videos

Drawing on the power of human emotion, our series of scenario-based training videos for Zeal Solutions bring potentially dull training topics to life and kickstart discussion that leads to real ...

Read this post

Video learning

Video is Finally Coming to LinkedIn: Here's What B2B Marketers Should Do

The other day I got an email. It was from LinkedIn, informing me that I would soon be able to "share and record videos" directly on the platform. (Apparently this feature is being rolled out to their ...

Read this post

Video Worth Sharing

Technology and Emotion ft. Apple

This week we're doing things a bit differently. Since Apple has just announced the launch of the iPhone X in November, we thought it was an appropriate time to share some of the brand's latest and ...

Read this post

Video inspiration

6 Impressive Examples of Training Videos that Drive Real Change

We've all sat through an abysmal training video. When you're trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just ...

Read this post

Guides and tools

How to Create Training Videos that Don't Suck [Free Guide]

There's almost nothing worse than a truly awful training video. They're dull. Ineffective. Maybe even a bit insulting. But it doesn't have to be this way — video as a medium is actually ideally ...

Read this post

Video inspiration

9 of the Best Brand Films that Light a Fire in their Audience

What's in a brand? A blend of your values, beliefs, motivation, and what makes you unique. It's everything your customers think & feel when they hear your name. Your brand should immediately ...

Read this post

Video Worth Sharing

Word, Thought and Deed ft. Waitrose, Telegraph, AXA

We're all made up of the things we think, say and do. And businesses are no different. So it's no wonder that the topics of word, thought and deed are a ripe area of analysis for the advertising of ...

Read this post

Video inspiration

6 Incredible Video Documentaries Used in Content Marketing

Good content marketing should raise awareness, increase conversion, or boost customer loyalty. Great content marketing can do all three at once. Enter the video documentary, a unique form of video ...

Read this post

Video Worth Sharing

A Dash of Humour ft. Jose Cuervo, Sydney Mardi Gras, Canal+

Some topics just aren't that funny. Doomsday, discrimination, bad film directors... are these eternally depressing subjects? Our examples this week didn't think so. They all turn potentially sad ...

Read this post

Video Worth Sharing

A History Lesson ft. East Midlands Trains, Bodyform, Woolmark

The past can seem at once distant and influential in our lives. However much we know about history ourselves, it's a perennially powerful topic to draw on when it comes to explaining your brand, your ...

Read this post

Video Worth Sharing

Chaos to Peace ft. Salesforce, Sprinklr, The University of Phoenix

We're all looking for more peace in our lives, whether through the app that makes our daytime less stressful or the candle we light when we go home at right. Some products and services change lives, ...

Read this post

We're hiring

We're Hiring: Freelance Producer

We're hiring again! Yes, the Skeleton team is hoping to add a new and brilliant person to our ranks. We're looking for a Freelance Producer to join us in delivering outstanding customer service to ...

Read this post

Video Worth Sharing

On Distant Shores ft. Virgin Mobile, Du, Taco Bell

Sure, we Brits make great adverts, but we're not the only ones getting in on the game. Today excellent branded videos are a global enterprise with thousands of players.

Read this post

Video Worth Sharing

The Funny Side of Tech ft. Apple, Tesla, Würkin Stiffs

Technology seems to be moving faster all the time. These days there are more and more new, exciting, and slightly scary developments vying for our attention. But tech doesn't have to be scary. Many ...

Read this post

Skeleton news

PROJECT VLOG: The Day We Met the Filmmakers of Tomorrow

Kids. They're the future, eh? We all say that, but what do we really mean? And more pertinently — and awkwardly — what do we actually do about it? Here at Skeleton we decided to scratch our goodwill ...

Read this post

Video Worth Sharing

Making Work Magical ft. Husqvarna, Cents, FiftyThree

We all have work to do, whether it's bringing home the bacon or mowing the lawn. And even when you enjoy your job, sadly work can't be fun all the time. Video is an incredible tool to remind us about ...

Read this post

Video Worth Sharing

Incredible Animation ft. Honda, Lyft, Radio Flyer

It's time to celebrate pure imagination turned real. Time to recognise the majesty of moving lines and their power to make us gasp, smile, cry.

Read this post

Video Worth Sharing

Being Real ft. Google Adwords, Anchor, Shopify

Honest is one of the most powerful and undervalued forces in marketing. Often we don't need to be the biggest or the flashiest — we just need to be ourselves. That's as true for people as it is for ...

Read this post

We're hiring

We're Hiring: Motion Graphics Designer

We're hiring again! Yes, the Skeleton team is hoping to add yet another new and brilliant person to our ranks. We're looking for a Motion Designer to join us, bringing their creative eye and skills ...

Read this post

Video Worth Sharing

Finishing Touches ft. Olay, Virgin Trains, Slack

Big ideas are important. Without them, no great content would ever get made. But sometimes the little touches can add up to become what makes something just work.

Read this post

We're hiring

[ROLE FILLED] We're Hiring: Senior Account Manager

We're hiring again! Yes, the Skeleton team is hoping to add a new and brilliant person to our ranks. We're looking for a Senior Account Manager to join us in delivering outstanding customer service ...

Read this post

Video Worth Sharing

The Thrill of the Ordinary ft. Lego, Weight Watchers, Costa Del Mar

Going to work. Doing the washing. Picking up the shopping. Our everyday lives aren't exactly full of excitement. But when we pay close attention, the ordinary may hold more beauty than we first ...

Read this post

Video learning

6 Super-Actionable Steps to Telling your Brand Story With Video

There's a preconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But here's the thing about stories. They aren't fluffy. In fact, they ...

Read this post

Video Worth Sharing

Falling in Love ft. Lacoste, Tous, Chobani

Ahh, the heady rush of love. It's a totally unique emotional that conjures happy thoughts in all of us. Perhaps that's why brands are so keen to make us feel it in their ads, and to associate those ...

Read this post

Video Worth Sharing

Show, Don't Tell ft. Google, Syoss, Pandora

We all know the old adage of show, don't tell. But what does it really mean? And what does it look like in action?

Read this post

Video Worth Sharing

Two Comedies and a Drama ft. Qualcomm, Menulog, Purple

This week we've got two funnies and a thriller to share with you. Prepare to smile, gasp — and probably be a bit confused. We've got it all.

Read this post

Video inspiration

11 Trustworthy Examples of Consideration Stage Video Content

The middle of the marketing funnel can be a scary and uncertain place. At this stage of your potential customers' journey to sale, also known as the consideration stage, your leads are — well — ...

Read this post

Video Worth Sharing

Speeding Away ft. Dropbox, UNISON, Wikitribune

Ever feel like life is just getting faster and faster? It seems an unavoidable truth of the modern world. And while it can be overwhelming, it also brings excitement and energy.

Read this post

Video Worth Sharing

Bring the Fun ft. HP, Nissan, Kraft

We can't be serious all the time. It's bad for us, and more importantly, it's boring. Often the best brand videos are made when there's a sense of fun and enjoyment inherent in the project.

Read this post

Video Worth Sharing

Family Bonds ft. Imzy, Coventry City Council, Dairy Farmers of Canada

Our families are precious. Whether they're the people we were born with or those we grow closer to over time, we rely on family to help us share the good and get through the bad. Enjoy the warm ...

Read this post

Video learning

The Essential Guide to B2B Video Marketing on Social Media

Think back to the last video you watched. I'm willing to bet you saw it on social media. You've no doubt heard mind-boggling stats like 500 million people watching Facebook video daily, or 8 billion ...

Read this post

Video Worth Sharing

Pushing Boundaries ft. Heineken, Under Armour, Simple Life

Sometimes the biggest barriers we face are the ones in our mind. It's tough, but with openness and determination we can break through even the largest mental blocks.

Read this post

Video inspiration

7 of the Best, Most Effective Explainer Videos Ever

You've got a product or service. Your audience have problems. You know you can solve those problems — but how do you make the right people aware of your offering and how it can help them?

Read this post

Video Worth Sharing

Endless Possibilities ft. Airbnb, Virgin Media, Get it Right

We love videos that expand boundaries, that shock us with their creativity and freedom. In fact video is quite possibly the best medium for realising incredible, overwhelming, seemingly impossible ...

Read this post

Video inspiration

23 Captivating Examples of Awareness Stage Video Content

You know about the buyer's journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is ...

Read this post

Success stories

How We Elevated Nottingham to the World with a Spine-tingling Promo Film

Powerfully emotional, our promotional film for Nottingham in Parliament Day on behalf of the University of Nottingham drummed up pride and helped raise awareness of the region in Westminster and ...

Read this post

Video Worth Sharing

Seeing Through Fresh Eyes ft. Selfridges, Sherwin-Williams, Similac

Every so often it's important to step back and see things from a fresh perspective. In our day-to-day lives this can be hard. Luckily the transporting power of video is always there to show us new ...

Read this post

Video Worth Sharing

Eat, Drink, Do ft. Nike, McDonald's, Quorn

Feeling hungry? Thirsty? Inspired? Our picks for this week's Video Worth Sharing will make you feel all three. Let us take you back to basics with these ads that get your taste buds tingling, start a ...

Read this post

Video Worth Sharing

Working Video Hard ft. Ikea, Adobe, RightsInfo

Video is a hardworking medium. If you plan it well, it can achieve many things for you. Just take a look at the examples below, which manage to enagage, intrigue, amuse and inspire all in less than ...

Read this post

Video Worth Sharing

The Power of Passion ft. Vucko, Currys, Sonnet Insurance

Good communication is all about passion. If you don't really care about something it's hard to convince others to care too. That's why all the best video content is built on real passion. And why our ...

Read this post

Video Worth Sharing

Always Educating ft. Moz

In the final week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from a B2B SaaS company taking over the inbound world: Moz.

Read this post

Video Worth Sharing

Quality and Care ft. Saddleback Leather

In the third week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from a small brand doing big things with video: Saddleback Leather.

Read this post

Video inspiration

3 Breathtaking Examples of Video Content Marketing Done Right

You've seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, ...

Read this post

Video Worth Sharing

Smooth Riding ft. Volvo Trucks

In the second week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from the kings of smooth riding: Volvo Trucks.

Read this post

Video Worth Sharing

#VideoWorthLoving: Our Favourite Video Ads Ever

Happy Valentine's Day! On this day of love, we'd like to take a moment to celebrate our most-loved videos ads of all time. They might be funny, moving, inspirational or strange. But for us they're ...

Read this post

Guides and tools

How to Create a Video Content Marketing Strategy [Free Template]

Content marketing has been the buzzword in marketing for about a decade now, and for good reason. It's a customer-friendly and cost-effective way to generate, engage, and convert leads.

Read this post

Video Worth Sharing

Making Relationships Easier ft. Zendesk

We're doing something a bit different with Video Worth Sharing today. To celebrate our month of video content marketing awareness, for the next four weeks we're going to show you examples of ...

Read this post

We're hiring

[ROLE FILLED] We're Hiring: Camera Operator / Edit Support Role

We're hiring again! Yes, the Skeleton team is hoping to add a new and brilliant person to our ranks. We're looking for a Camera Operator to join us in creating awesome video content for our clients.

Read this post

Video learning

What is Video Content Marketing? Overview & Resources

You're familiar with content marketing. (Who isn't?) But what is video content marketing? How do you do it? And what are the benefits above and beyond how you're already using content in your ...

Read this post

Success stories

How We Grow Brand Expertise with Video Content Marketing

Snappy and engaging, our video content marketing work has led to banks of carefully-planned video that help position companies as experts in multiple markets while also educating viewers.

Read this post

Video Worth Sharing

Being Human ft. IBM, Bupa, Solidarités International

We're a month into 2017. With the new year inevitably come thoughts about who we are and who we want to be. So our selections for Video Worth Sharing this week are all about what it means to be ...

Read this post

Video Worth Sharing

That Christmassy Feeling ft. Burberry, Crisis, Allegro

Christmas is fast approaching and today is our last Friday of 2016 in the office. That's right, Mariah Carey has been blasing from the speakers and tinsel has been lovingly hung. So for our last ...

Read this post

Video Worth Sharing

Flash and Power ft. Lexus, Lyft, Sandy Hook Promise

When it comes to telling a great story through video, you need flash and you need power. In other words, you need a strong message but you need to tell it in an engaging way too. Our three videos ...

Read this post

Video learning

Animation vs Live Action: Which Makes the Best Corporate Video?

Tea vs coffee. iOS vs Android. Dogs vs cats. These are all important (and probably eternal) debates. Today we'll be considering another: should you pick animation or live action for your latest ...

Read this post

Video Worth Sharing

Escaping the Christmas Spirit ft. Heathrow, Bose, Chatbooks

Hey you! Christmas is coming! Have you heard? Do you know about the yuletide season? Are you prepared? Are you aware of festive cheer, twinkling lights and cuddly animals for some reason? Are you ...

Read this post

Video learning

How to Measure Your Video ROI (And 5 Ways to Improve It)

Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It's even worse when you're trying to work out the return on interest of something ...

Read this post

Video learning

7 Key Video Metrics to Measure the Success of Your Content

So you've launched a new video. Yes! Awesome! Or even better: you're about to commission a new video project. Yes!! Time to celebrate! Except... wait. You still need to work out what success looks ...

Read this post

Guides and tools

How to Write a Video Brief in 5 Easy Steps [Free Template]

You write briefs for copywriters. For website redesigns. Even for Twitter campaigns. So why not for video? I know you're excited to get started on amazing video content. But before diving into ...

Read this post

Guides and tools

How to Run a Video Audit for Better Content [Free Template]

Nobody likes the sound of an audit. I know that. Audits sound dull and time-consuming and a lot of effort. But audits can also be good for you. Cleansing. Revitalising.

Read this post

Skeleton news

We Dare: We Captured Nottingham's Daring Spirit at the Houses of Parliament

Yesterday our film was shown to businesspeople, politicians and diplomats at the culmination of the very first city-based celebration at the Houses of Parliament. Nottingham in Parliament Day is an ...

Read this post

Video learning

9 Customer Success Story Questions You Must Ask Your Client

Success stories follow a simple rule: They're only as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive? ...

Read this post

Video learning

5 Ways to Grow Your Business With Video

A successful business is a growing business. These days there seem to be a million growth hacks out there that promise to double your sales in 6 months. But at the end of the day business growth ...

Read this post

Guides and tools

How to Write a Corporate Video Script [Free Template]

A video without a script is like a person without a spine. Limp, confused and messy. In other words, if you're creating a corporate film then you're going to need a video script.

Read this post

Video learning

Tell Stories that Sell: the Best Customer Success Story Template

How do you encourage leads to take that final hurdle and buy from you? One of the most powerful ways is with a customer success story. Case studies & success stories let you showcase one customer's ...

Read this post

Video inspiration

7 Customer Success Story Examples to Learn From Right Now

What makes an effective customer success story? Seems like an obvious question. Surely it's the ability to encourage your target audience to convert. But that's just the end result you want to come ...

Read this post

Guides and tools

How to Create Convincing Case Study Videos [Free Guide]

So you want to make case study videos. And you want them to be convincing, compelling, seductive even.

Read this post

We're hiring

[ROLE FILLED] We're Hiring: Animator / Motion Graphics Designer

We're hiring! Yes, the time has come to add to the Skeleton team. We're looking for an Animator and Motion Graphics Designer to join us in creating awesome video content for our clients.

Read this post

Video inspiration

3 Videos that Use Humanity to Build Trust in a B2B Audience

The best way to connect with your clients is to establish trust, but that's difficult when you're trying to approach them through a screen. So how can you overcome this hurdle? By injecting ...

Read this post

Skeleton news

Highlights from our Work Experience Students this Summer

This summer we've had the pleasure of taking on several work experience students. It always means a little extra work for us. But at the end of the day it's worth it to spend time with such an ...

Read this post

Video learning

How to Turn Complex Ideas into Simple B2B Marketing Videos

Let's be honest. B2B marketing is hard. You need to get across more complicated ideas than B2C ever has to deal with, but your marketing still needs to be short, snappy and engaging.

Read this post

Video inspiration

9 of the Best B2B Videos Ever to Inspire Your Video Marketing

Let me paint a picture. You're watching a corporate B2B video. It features shots of the exterior of some offices. A dull voiceover. Plenty of well-dressed people talking about how their innovative ...

Read this post

Skeleton news

A Week of Animation, Editing and Film Production at Skeleton

This week has been a blast. I started off with the aim of spending my work experience at Skeleton learning new skills and progressing on the way to my dream job: an animator. I hadn’t properly used ...

Read this post

Success stories

Experian: Empowering Richer Sales Conversations with a Virgin Money B2B Case Study Video

Balancing both logic and emotion, our Virgin Money case study video for Experian Marketing Services is a piece of flagship content that engages leads and empowers richer sales conversations.

Read this post

Skeleton news

Work Experience and Animating Rasputin at Skeleton

Coming to the end of my week of work experience at Skeleton, I look back on the work I've done over the past few days with huge amounts of happiness. The only negative is that I have to leave so soon.

Read this post

Skeleton news

What an Experience!

Animation and visual media in general have been job routes that I’ve had my eye on for a while, so when trying to organise some work experience it made sense to get a placement in one of those fields.

Read this post

Video learning

This is How We Decide the Size of Your Film Crew

There's a lot that goes into video. Just like any form of content, to be great it must be handled by experts who love and respect their craft. So when it comes to deciding the size of your production ...

Read this post

Skeleton news

We Love Nottingham So Much We're Celebrating it with GIFs

Enjoying the sweltering summer heat at Wollaton park. Ice skating under the giant illuminated tree in the market square at Christmas time. Meeting the famous Cockleman, bringer of joy and mussels, ...

Read this post

Video learning

15 Inspiring Video Marketing Tips from First-class Marketing Experts

We all want to do great stuff with video. But sometimes, well, the whole idea of video marketing can seem just a bit overwhelming. I've found that one of the best ways to learn is to take advice from ...

Read this post

Video Worth Sharing

4 Femvertising Video Ads That Teach You How To Do It Right

If you're anything like me, you've probably noticed the increase in feminist advertising lately. Pioneering this trend all the way back in 2004 was Dove, with their "Campaign for Real Beauty", ...

Read this post

Video learning

Why Case Study Videos Beat Plain Text Every Time

Imagine you're reading a story. It's an interesting story. It's about how someone turned their life around. You're feeling pretty drawn in, but at any time you know you can put it down and walk away. ...

Read this post

Video inspiration

What 7 Godawful Videos Teach Us About Corporate Video Production

There's a reason why training videos show you examples of terrible customer service. Why online guides give you long lists of DON'Ts. And why your mother taught you right from wrong by focusing an ...

Read this post

Skeleton news

Support Talent of the Future with the Young Creative Awards

It's spring again, and you know what that means. Yes, the Young Creative Awards are back in full force! For us that means we're preparing to judge the film category (and picking out what to wear to ...

Read this post

Video Worth Sharing

3 Video Ads That Aren't Afraid to Break the Rules

In filmmaking there are a few rules that have been repeated so many times they are basically scripture. It's generally not advised to stray too far from these tried and tested conventions, but every ...

Read this post

Video learning

Marketer's Guide to the Corporate Video Production Process: How to Plan Your Way to Success

Guess what? Great video marketing isn't just about cameras and microphones. It's mainly about planning, forethought, and a kick-ass strategy. So here's where you're at: you need video as part of your ...

Read this post

Skeleton news

Skeleton has Moved Offices (But Not Far)

So everyone. We have an update for you all. We're happy to announce we've taken a few big steps forward. About 20, in fact. In other words, we've moved offices just down the corridor!

Read this post

Success stories

ZEISS Vision Care: Showcasing an Innovative New Measuring Technology App

Informative but simple and engaging, our ZEISS product demo video helped to launch a reliable new app and give their target audience enough key details before sale.

Read this post

Video learning

Why Your SME Business Needs Video

I'm sure you've noticed how many businesses, especially small and medium-sized businesses, are using video content these days. You might be wondering: what's so good about video? Well, we live in a ...

Read this post

Video learning

Why You Need to Prepare for the Video Marketing Flood

There's something big coming in video marketing. And it's coming this year. You need to be prepared, whether you're just starting to create video content or you're looking to expand your current ...

Read this post

Video learning

3 Video Marketing Trends Definitely Coming in 2016 (And What You Should Do About It)

Well, another year has rolled round again, in that way they have a habit of doing. You're busy digesting the last of your mince pies and family reunions. It's a prime time for reflection and planning ...

Read this post

Video learning

A Love Letter to Marketers the World Over

I know a group of amazing people. And I actually happen to be part of that amazing group, not to blow my own horn. These people are some of the most interesting, diverse, and — dare I say it — ...

Read this post

Success stories

Simply Supplements: Increasing Brand Awareness and Building Trust in an Online Retailer

Perfectly tailored to the target audience, our Simply Supplements brand film helped the business rebrand and spread awareness of their trustworthy customer service.

Read this post

Video learning

7 Reasons Why You Should Be Working With a Video Agency Right Now

I know what you're thinking. You're thinking I'm biased because I'm writing about video agencies while working for one. Well, let me reassure you. I'm actually writing this blog post for your own ...

Read this post

Video learning

Why You Need Video Marketing: 3 Common, Achievable Goals

Imagine creating an incredible piece of marketing content. It could be a blog post or a podcast. Whatever it is, it's informative, unique and useful. You know your target audience will love it. But ...

Read this post

Success stories

Boots: Celebrating Training 70,000 Employees with Animation

Chock-full of characters and personality, our Boots Learning animation allowed thousands of employees to celebrate the platform’s relaunch and all they’ve achieved with it so far.

Read this post

Video learning

Video Production Made Simple: A Step-by-Step Guide

I have a marketing friend. (In fact I have several marketing friends, but this anecdote is about just one of them.) She recently produced a piece of video content as part of her marketing strategy ...

Read this post

Video inspiration

13 Video Content Marketing Examples That'll Energise Your Funnel

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do ...

Read this post

Video learning

4 Actionable Steps to Increase your Video Play Rate

Whether you've placed your video content on a landing page or on your business intranet, at the end of the day you want your target audience to click play and start watching.

Read this post

Video learning

10 Most Common Corporate Video Mistakes (and How to Avoid Them)

When you're planning video content for your business for the first time (or even if you've been doing it for a while), it can be difficult to spot the common pitfalls you may be in danger of falling ...

Read this post

Video Worth Sharing

5 of the Most Memorable and Effective Halloween Video Ads Ever

It's that time of year again. The time of year when spooks come out, grown adults dress like cartoon characters, and video marketers have an excuse to try and scare their target audiences witless.

Read this post

Video Worth Sharing

IKEA and the Importance of Audience Engagement in Video Content

Engaging the audience in the first few seconds of video has never been more vital for ensuring the success of a video campaign. Research shows that our attention span is now less than that of a ...

Read this post

Skeleton news

A Week of Work Experience with Skeleton

It's often made out that work experience is a week of photocopying and making the coffees! So when it came to organising my own work experience, I didn't get my hopes up.

Read this post

Video learning

The Battle of Live Action vs Animation [Infographic]

It can be one of the hardest choices to make when producing a corporate video. Should you pick live action or animation? And what exactly is the difference?

Read this post

Video learning

How to Use Video to Improve Your Employee Engagement

Employee engagement. It’s a term we're all familiar with. But what exactly do we mean when we say it, and how can video help to improve this nebulous concept in your business?

Read this post

Video Worth Sharing

How that Emotional Pot Noodle Video Positively Charmed its Audience

You know the one. The video with the young lad and his dream to... no, it's not Billy Elliot. Well, you'll know it when you see it.

Read this post

Video learning

7 Surefire Steps to Maximise the Reach of Your Video Content

You've created some outstanding, effective corporate video content that's tailored to your target audience and your business goals. Awesome! What's next?

Read this post

Video inspiration

3 B2B Video Marketing Examples Just as Good as B2C

B2B marketing is always going to be a bit dull, right? It's the nature of the beast. Wrong! There's absolutely no reason why your B2B marketing can't be exciting, engaging and fun, especially when ...

Read this post

Video learning

What is Creative Storytelling and How Can it Improve my Video?

Human society is built on storytelling, from myths and legends to great seminal books and films to the exaggerated accounts we give after a long day in the office. Over many millennia stories have ...

Read this post

Video learning

How to Pick the Right Video Agency for You (With 6 Questions)

Stuck choosing a video agency to work with on your video content? It can be hard to know if an agency will be the right fit for your business and able to deliver the results you need.

Read this post

Video learning

Why Your B2B Business Needs Video Marketing [Infographic]

One of the biggest mistakes B2B marketers make is assuming that video is only for B2C businesses. You still market to a target audience of humans, right? In which case it's just as easy to engage a ...

Read this post

Video learning

Do You Really Need Video Marketing? [SlideShare]

We get it. In this day and age there are a million and one different types of content, and it can be difficult to know which ones to concentrate your marketing efforts on. We understand that you most ...

Read this post

Video learning

How GoPro's Close-knit YouTube Community Boosts its Reach

Since GoPro joined YouTube in 2009, it has become one of the most successful brands on the channel. In fact, it is consistently ranked no. 1 on YouTube's own "Brand Standing" leaderboard.

Read this post

Video learning

4 Ways Video Will Vastly Improve Your Internal Communications

How much video do you use in your internal communications? Do you wonder if it should be more? It can be hard to allocate time and resources towards something if you're not entirely sure why you ...

Read this post

Video learning

6 Reasons Why You Can't Ignore Video in Your Marketing Strategy

Video's all the rage nowadays, right? Everybody's doing it, so we should be too. Didn't Mike say he got like 40,000 views from that YouTube video?

Read this post

Skeleton news

My Week as a Skeleton Intern: Marketing, Spaceships, and the Lion King

‘Look for the building that looks like a spaceship.' Famous first words in my pre-arrival email as I headed to Skeleton’s Nottingham-based headquarters on a scorching August morning in the middle of ...

Read this post

Video learning

Why You Need to Improve Your Video Marketing Strategy

Making a piece of video content is an incredible experience. But you can't stop there - your job isn't complete until that video has been watched by your target audience.

Read this post

Video inspiration

3 Immersive Interactive Videos that Boost Audience Engagement

It's hard to keep viewers' attention in today's fast-paced world. Most of the time our minds are focusing on so many thing at once that we can very easily be distracted by... ooh, look, a pigeon.

Read this post

Video learning

Improve your Brand Films: Engage Your Audience with Video Storytelling

It can be difficult, as a business or a brand, to humanise yourself. Sure, you know that you're not a faceless corporation. You're a group of people all working towards a common goal - but how can ...

Read this post

Guides and tools

Improve your business YouTube channel through 5 key components [free checklist]

So you've got a YouTube channel for your business. You've probably uploaded some videos and done some work making it visually match your brand. But is there more you could be doing to make sure your ...

Read this post

Guides and tools

5 things you must do for successful video content planning [free guide]

You've decided to create an amazing piece of video content to achieve your marketing goals, but you're just not sure where to get started. Can you treat it like any other piece of content? Are there ...

Read this post

Video inspiration

5 Outstanding Examples of Brands Embracing Vine Best Practices

Vine only launched 2 and a half years ago. Can you believe it? In that short amount of time it’s already become a content staple in the marketing strategy of numerous brands - and they’re reaping the ...

Read this post

Video learning

How and Why Intel Nurtures its Segmented Audience on YouTube

For an example of a business cleverly using their YouTube channel to nurture their target audience, look no further than Intel. That’s right, the technology company that put the processor in your ...

Read this post

Guides and tools

How to set objectives for your video content [free template]

It's more common than you might think. You know you want video for your business, and you've got some idea of the benefits in mind. But you're not sure exactly which objectives you want your video ...

Read this post

Success stories

Busuu: Bringing Language Learning to Life

Filmed in London in just one week, our mini TV-style drama for language-learning site Busuu helped students all over the globe to perfect their English skills.

Read this post

Success stories

EIB: Showcasing Business Success Across Europe

Our videos for the European Investment Fund (EIF) demonstrated the wider benefits of business finance for people and communities.

Read this post

Skeleton news

What I Learned from my Work Experience at Skeleton

The idea of work experience never appealed to me that much. To me, it just seemed like a way for school to get rid of their pupils for a week. Most of the comments I heard about work experience from ...

Read this post

Skeleton news

Why we sponsor the Young Creative Awards

Here's something you might not know about Skeleton. We’re a sponsor of the Young Creative Awards in Nottingham, and each year we judge the film category.

Read this post

Video Worth Sharing

Ikea, Toronto Humane Society and Canal+

Why not take a load off and watch this week's selection of videos, brought to you by Ikea, Toronto Humane Society and Canal+.

Read this post

Video Worth Sharing

OK GO, Netflix and Vauxhall

This week we share a great music video from OK GO and two awesome adverts by Netflix and Vauxhall.

Read this post

Video Worth Sharing

Burger King, Skype and McDonalds

Why not take a break to enjoy some ads that deserve a little extra attention? This week’s Video Worth Sharing features ads from Burger King, Skype, and McDonald’s. We hope you enjoy!

Read this post

Video Worth Sharing

Virgin Active, Weetabix, Samsung

Happy New Year! Many people consider the beginning of a new year as the time to improve themselves. That's why this week we've selected inspirational videos from Virgin Active, Weetabix, and Samsung.

Read this post

Video Worth Sharing

Victoria's Secret, Coca Cola, Samsung

Here at Skeleton we are winding down for the holidays and hope you are too. Finish your work day with a collection of videos bursting with Christmas cheer.

Read this post

Video Worth Sharing

CDW, K-Mart, Hermes

Week three of the 12 videos of Christmas is upon us. We are searching the internet high and low for the best commercial Christmas content and we think we nailed it this week.

Read this post

Success stories

Scruffs: Nottingham Brand Attracts 100,000 YouTube Views in Less Than 14 Days

With Skeleton's help, a Nottingham based workwear brand called Scruffs has struck Internet gold with the launch of its latest online video campaign, attracting over 100,000 YouTube views in just 14 ...

Read this post

Video Worth Sharing

Skittles, Ford, Ikea

Happy Halloween boys and ghouls! Treat yourself to a little break and check out these sweet videos.

Read this post

Success stories

Safety Bank Uses Animation to Increase Website Conversion Rate

Safety Bank is a mobile application that consolidates safety information to building development teams. We helped the business to increase their website conversion rate with an effective animation.

Read this post

Video Worth Sharing

GE, Bissell, Toyota

This week's installment of Video Worth Sharing has some epic selections. For those of you new to the program, this is our way of appreciating some of the most innovative videos the web has to offer. ...

Read this post

Video learning

Top 6 Tips for Generating Results Using Online Video

Online videos can be produced in many different styles and formats. Some of these styles and formats are more effective at lead generation than others.

Read this post

Video Insights, Tools and Inspiration

Video Worth Sharing

A Better Person ft. Burger King, Common Sense Media, Tile

Video Worth Sharing

Differing Opinions ft. Marmite, McDonald's, Art Fund

Video Worth Sharing

Stranger than Fiction ft. Sainsbury's, Warburtons, Audible

Video Worth Sharing

Apologetic Brands ft. Dove, Lynx, Hardee's

Video learning

Which Blockbuster TV Show Are You as a Marketer? [Quiz]

Video inspiration

7 of the Best About Us Videos to Make Your Leads Like You

Video inspiration

8 Practical Examples of Educational Video Marketing that Delight Leads

Video inspiration

8 of the Best Product and Service Videos to Inform, Instruct & Inspire Leads

Video inspiration

5 Charismatic Examples of Sales Videos to Empower your Sales Team

Video inspiration

6 Enchanting Personalised Video Examples that Build a True Connection

Video Worth Sharing

World of Imagination ft. Microsoft, Sevenly, Future of Storytelling

Success stories

Zeal & NHS: How We Distilled Emotion into Culture-Changing Scenario-Based Training Videos

Video learning

Video is Finally Coming to LinkedIn: Here's What B2B Marketers Should Do

Video Worth Sharing

Technology and Emotion ft. Apple

Video inspiration

6 Impressive Examples of Training Videos that Drive Real Change

Guides and tools

How to Create Training Videos that Don't Suck [Free Guide]

Video inspiration

9 of the Best Brand Films that Light a Fire in their Audience

Video Worth Sharing

Word, Thought and Deed ft. Waitrose, Telegraph, AXA

Video inspiration

6 Incredible Video Documentaries Used in Content Marketing

Video Worth Sharing

A Dash of Humour ft. Jose Cuervo, Sydney Mardi Gras, Canal+

Video Worth Sharing

A History Lesson ft. East Midlands Trains, Bodyform, Woolmark

Video Worth Sharing

Chaos to Peace ft. Salesforce, Sprinklr, The University of Phoenix

We're hiring

We're Hiring: Freelance Producer

Video Worth Sharing

On Distant Shores ft. Virgin Mobile, Du, Taco Bell

Video Worth Sharing

The Funny Side of Tech ft. Apple, Tesla, Würkin Stiffs

Skeleton news

PROJECT VLOG: The Day We Met the Filmmakers of Tomorrow

Video Worth Sharing

Making Work Magical ft. Husqvarna, Cents, FiftyThree

Video Worth Sharing

Incredible Animation ft. Honda, Lyft, Radio Flyer

Video Worth Sharing

Being Real ft. Google Adwords, Anchor, Shopify

We're hiring

We're Hiring: Motion Graphics Designer

Video Worth Sharing

Finishing Touches ft. Olay, Virgin Trains, Slack

We're hiring

[ROLE FILLED] We're Hiring: Senior Account Manager

Video Worth Sharing

The Thrill of the Ordinary ft. Lego, Weight Watchers, Costa Del Mar

Video learning

6 Super-Actionable Steps to Telling your Brand Story With Video

Video Worth Sharing

Falling in Love ft. Lacoste, Tous, Chobani

Video Worth Sharing

Show, Don't Tell ft. Google, Syoss, Pandora

Video Worth Sharing

Two Comedies and a Drama ft. Qualcomm, Menulog, Purple

Video inspiration

11 Trustworthy Examples of Consideration Stage Video Content

Video Worth Sharing

Speeding Away ft. Dropbox, UNISON, Wikitribune

Video Worth Sharing