Recruitment video production

We help businesses create compelling recruitment videos that inspire candidates, encapsulate your culture and drive job applications. Supercharge your recruitment with video today.

Trusted by brands you know and love

Remarkable recruitment video production

HR professionals and business owners are facing some huge recruitment obstacles in 2023. From The Great Resignation to talent shortages to employee retention, the recruitment world is a challenging place to be right now.

Today, high-quality recruitment video content has become a powerful way to inspire potential candidates, encapsulate your culture, and drive job applications for brands.

The best recruitment videos let people peep behind the door and see what your business is really like.

Skeleton can help you plan, produce, and promote your recruitment video to help you reach the right people for your team.

manifesto thumbnail

Agency Manifesto

Learn more about Skeleton

Why Skeleton?

3 Reasons to choose us

Data/insight-driven approach

For brands that want to avoid creating recruitment video content that audiences ignore or find uninspiring, our creative process is powered by real audience data and insights to maximise viewer engagement and results.

Creativity is our superpower

These days, cutting through the noise with recruitment content can be a real challenge. Our agency's bold ideas and creativity will help you to stand out from the crowd and make a real impact with your target audience.

Strategic thinking & expertise

If you want to realise the full potential of your recruiting video content and campaigns, you need to think differently. Skeleton's strategic expertise will help you deliver meaningful and measurable outcomes, not just outputs.

Recruitment video projects

View our work  
Award Winning

BDO

Taking action against racism

Award Winning

Jobs.ac.uk

Raising brand awareness for jobs website

New College Nottingham

Getting girls into higher education

Western Power Distribution

Energising potential power recruits

PKF

Showcasing a financial dream team

NHS

Celebrating those who work for the NHS

Award-winning recruitment video, concept to cut

Award Logo 1

A Platinum Hermes award for Regional Foster Families

Award Logo 2

A Gold Hermes award for Jobs.ac.uk

Award Logo 3

A Platinum Hermes award for Europa Showfreight

Award Logo 4

A Gold Hermes award for BDO

Award Logo 5

A Platinum Hermes award for Ateme

Customer spotlight

In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.

box customer spotlight
Customer success story | Box

Learn more about Skeleton's ongoing relationship with Box.

The video production process

Getting started with recruitment video

Over the last 18 years we've developed a fully managed end to end recruitment video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your project. Here's where you'll see initial concepts for how your video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time for your onboarding session! We'll walk you through our production process and the proposed schedule, before outlining the next steps.

Free video resources

Making the case for video WEBP [COMPRESSED]

Making the case for video

Need to get key decision-makers on board with video? This guide will help you have an answer for every barrier that might stand in your way, and back it all up with facts and figures.

Video Production brief WEBP [COMPRESSED]

Video production brief template

Start planning to achieve your objectives, ensure your production process is smooth and pain-free, and produce your recruitment video content faster and more efficiently.

Video Sript Template WEBP [COMPRESSED]

Video script template

Make scripting your next recruitment video a breeze. Our simple template has everything you need to create your video script, plus an example to help you get started.

FAQs

What is a recruitment video?

aA recruiting video is a short video designed to attract qualified job candidates. You can think of a recruitment video like a commercial for your company—only instead of focusing on the benefits you bring to consumers, you're focusing on what you offer to employees.

What are the benefits of a recruitment video?

Recruitment has never been harder. Simple job listings aren't going to cut it anymore.

Potential candidates now want to see what your culture is like, what it's like to work with you, and what you stand for. The best way to do this is through video.

With video, you can attract and engage more applicants, give them a feel for your company culture, and increase brand awareness. 

In fact, according to recruitment research conducted by Hire Rabbit, job listings accompanied by videos were shown to have been viewed 12% more than job listings without videos and received around 36% more follow-through applications.

What should I say in a recruitment video?

So what should a recruitment video include?

You'll want to include your brand's mission statement, value proposition, and business principles.

It's the perfect excuse for candidates to get a window into life at your business, so you'll want to showcase what it's like working at your company.

What journey might a candidate take when they apply for a job with you? What opportunities are there for them? What are the benefits? Who will they be working with? Why should they apply?

What makes a great recruitment video?

The best recruitment videos are really culture films, they allow people a window into life at your business. 

Successful recruitment videos focus on the people within your business. You're not selling the product or service your organisation provides, you’re selling the dream of working there.

You'll want to get your audience to imagine having a great time with their future colleagues in a social and cultural environment they could thrive in.

The most important thing to remember is who you're targeting. What might they find interesting, inspirational or entertaining?

The tone and content will depend on your company and its values, alongside the kind of person you're targeting. So you could make your recruiting video emotional, or perhaps you could pick a more funny route to go down. The first step is to analyse your target audience and dive into their core emotional drivers and values. 

 

How can video help with the recruitment process?

Today, high-quality recruitment video content has become a powerful way to inspire potential candidates, encapsulate your culture, and drive job applications for brands.

You've likely heard that video is the most popular advertising medium around. In fact, 93% of businesses use video and the average person watches around 16 hours online per week. 

But it's really all about what resonates with people that matters. And once again, the numbers say it all. A huge majority (85%) say that videos help them connect with brands.

 

 

 

 

 

 

How much does a recruitment video cost?

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for professional recruitment video production typically starts from £10,000. Request a quote and we can have a chat about what's possible with your budget.

What does a recruitment video production agency need from me?

You'll need to think about what you're trying to achieve and who you're targeting with your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them. 

This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

Download our handy video brief template to start thinking about your audience and what you're trying to achieve.

How long should recruitment videos be?

The best rccruitment videos are typically 2 minutes or less in duration. 

Contact our video experts

Got questions? We've got answers.
Ask our award-winning video team about our video production process, pricing, and planning for your next video project.

optimised team shot
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: