Beauty in Complexity ft. Asana, Stash, Aesthetic Integration
Are complex things confusing, or elegant?
Are they mind-boggling or intricate?
In our day-to-day we often get annoyed by the complexity all around us — at work, on the road and especially when dealing with technology.
But when you look closely, you might also find something exquisite.
Complex systems and processes are a common theme in video marketing. The examples below all manage to make the complicated seem simple, without losing any of its essential beauty.
Video Worth Sharing #55
Stash | Smart Save
Saving is something we all want to do more of — but it can be hard to make the habit stick. Stash helps people do a better job of saving for emergencies, holidays or just the odd treat. The script in this shiny-looking explainer animation makes the whole thing seem intuitive and effortless.
Aesthetic Integration | Imandra
Imandra is an algorithm verifier for electronic financial markets. That sounds complicated, but thankfully this animation makes it simple with a series of excellent examples. We love the confident voiceover that guides you through a potentially baffling maze of information.
Asana | Timeline
We've all seen a "quick" project balloon into something much more overwhelming. The team management software Asana aims to manage the whole process, avoiding headaches and obstacles. Here a simple moving Gantt chart is used to show off the flexibility of their system.