Beauty in Complexity ft. Asana, Stash, Aesthetic Integration

Are complex things confusing, or elegant?

Are they mind-boggling or intricate?

In our day-to-day we often get annoyed by the complexity all around us, at work, on the road and especially when dealing with technology.

But when you look closely, you might also find something exquisite.

Complex systems and processes are a common theme in video marketing. The examples below all manage to make the complicated seem simple, without losing any of its essential beauty.

Video Worth Sharing #55

Stash | Smart Save

Saving is something we all want to do more of, but it can be hard to make the habit stick. Stash helps people do a better job of saving for emergencies, holidays or just the odd treat. The script in this shiny-looking explainer animation makes the whole thing seem intuitive and effortless.

Aesthetic Integration | Imandra

Imandra is an algorithm verifier for electronic financial markets. That sounds complicated, but thankfully this animation makes it simple with a series of excellent examples. We love the confident voiceover that guides you through a potentially baffling maze of information.

Asana | Timeline

We've all seen a "quick" project balloon into something much more overwhelming. The team management software Asana aims to manage the whole process, avoiding headaches and obstacles. Here a simple moving Gantt chart is used to show off the flexibility of their system.

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