Flash and Power ft. Lexus, Lyft, Sandy Hook Promise
By Lydia Cockerham | 9:59 AM on December 9, 2016
When it comes to telling a great story through video, you need flash and you need power.
In other words, you need a strong message but you need to tell it in an engaging way too. Our three videos this week all have flash and power in different quantities.
Keep reading to find out just how varying a selection we've picked out for you, and to decide which combination of meaningful message and eye-catching delivery you like best.
Video Worth Sharing #2
Lyft | Origin Story
Okay, so this isn't the most humble of business origin stories. But we love the loud, colourful, fluid animation style. Add a vibrant voiceover, and you get a video that means you can't help but feel enthused about fixing social issues with car shares.
Lexus | Lexus LIT IS Reveal
Wow. This is a product video and a half. But when you've got such a flashy car to promote (pun intended), what else can you do? It's totally bombastic and over-the-top — which is why it's just right for the target audience Lexus is trying to draw in.
Sandy Hook Promise | Evan
Watch this video all the way through. It's a powerful campaign that's gaining traction worldwide, and rightly so. When the medium is used in this way it's a reminder that video can communicate important messages that just wouldn't be as potent any other way.