A robot hand and a human hand reach for each other to represent the relationship between AI and Marketing teams
29 August 2022 Video tips

How AI can supercharge your marketing strategy

How are marketers using AI? And What are the benefits of using AI in marketing?

When you think of robots with jobs, you probably picture some distant futuristic workplace where humans are no longer needed. Or maybe you picture your Roomba happily hoovering your floor.

In any case, rather than removing the need for human input, AI is increasingly supplementing and easing the efforts of marketing teams all over the world. 

In fact, in 2020, 84% of marketing leaders said they use AI — up 186% from 2018, when the rate was 29%.

Copy-of-SalesForce-AI-in-marketingAt the minute, marketers are using AI mostly for data collection and analysis to gain a deeper understanding of their customers and make more confident, accurate, and customer-centric decisions. But other use cases include:

  • Natural language processing
  • Media buying
  • Automated decision making
  • Content generation
  • Real-time personalisation.

What are the benefits of using A.I. in marketing?

  1. Increased ROI
  2. A better understanding of your customer
  3. More personalisation opportunities
  4. Smarter and faster decision making
1. Increased ROI

AI helps marketers create a more predictive customer analysis, meaning they can design customer journeys that are way more tailored and targeted. This in turn increases the ROI by driving leads to the next best step for them and ultimately supercharging their experience.

By being able to go deeper when analysing customer journey data, marketers can truly understand what leads want faster and maximise their ROI without risking wasting: A) loads of time on conducting the analysis themselves, and B) huge chunks of their budget on efforts that don't work out.

2. A better understanding of your customer

A.I. can gather audience insights from all over the digital realm to find patterns in behaviours, preferences and interests. All this can help inform your campaigns, what marketing activities to prioritise, and even how your brand presents itself. 

3. More personalisation opportunities

Of course, this then leads to opportunities to give your audience better personalisation, which has time and again been proven to be increasingly what customers want from a brand or supplier.

Loads of brands are already using AI to personalise their websites, emails, social media posts, video, and more. A good example of this is product recommendations, which are a powerful AI marketing practice that makes your customer's experience way more personalised and relevant to their wants and needs. 

4. Smarter and faster decision making

AI helps marketers conduct data analysis much faster than humans can, and at the same time, guarantees accuracy. This helps your team to focus on strategic initiatives that lead to more confident, effective, data-driven campaigns without the faff.  

As it's able to collect and track real-time tactical data, marketers can even make decisions in real-time with AI, without having to wait until campaigns end. You can determine what to do next based on these data-driven reports, leading to smarter decisions being made by your team.

 

Get AI-powered audience insights from Skeleton

AI takes billions of data points and turns them into actionable intelligence — including audience psychographics, behaviour, influence, content consumption and more. 

It does this by analysing the endless amount of online content on social media platforms, blogs, or other platforms — collecting on-site interactions, purchase behaviours, past interactions, communications, referral sources, and tonnes more. 

WHAT’S INCLUDED in SKELETON'S AI-POWERED AUDIENCE ANALYSIS SERVICE?
  • An AI validated Audience psychographic profile
  • Online + offline media consumption behaviour
  • Key Creative insights based on previous online behaviour
IS THIS FOR YOU?
  • Do you lack data and insights about your customers?
  • Is your last data report 6-12 months out of date?
  • Do you struggle to turn your data into actionable insights?

Contact us today to learn more about our AI-powered Audience Insights service, and explore our new and improved marketing strategy services.

Go Deeper with AI  Using a mix of social listening, audience panels and industry-leading research  tools, Skeleton will uncover data-led insights that help you understand the  attitudes, interests and behaviours of your desired audience.   Contact us today

 

 

 


Written by Emily Malone

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