Incredible Animation ft. Honda, Lyft, Radio FlyerBy Lydia Cockerham | 9:00 AM on July 21, 2017
It's time to celebrate pure imagination turned real. Time to recognise the majesty of moving lines and their power to make us gasp, smile, cry.
Animation sometimes gets overlooked when it comes to marketing content. It's true that you can't rush this painstaking art, but when you give it the time and space it needs — the results can be unlike anything else.
For this week's Video Worth Sharing, here are three stunning animations to remind you why they'll always have a place in our hearts.
Video Worth Sharing #24
Lyft | Life is Better When You Share the Ride
Prepare yourself for an emotional kick. Lyft employed the services of an ex-Pixar and Disney animator to direct this gorgeous animated short. By focusing on the heartfelt story of one fictional Lyft driver, they manage to explain the values behind everything they do.
Honda | Dream Makers
These days almost everything we see on our screens is an astonishing blend of storyboard, live action and CGI. It's a process that was utterly impossible not so long ago and one we should probably celebrate more often. Luckily, Honda did it for us in this captivating ad.
Radio Flyer | Taking Flight
As kids we all dream up incredible tales. But sometimes we need a bit of help to spur on our imagination. Here Radio Flyer, makers of the iconic red wagon, capture the spirit of adventure their products help to encourage. It's a touching film from another director with Disney/Pixar ties.
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