Less than a Minute ft. Canon, Deliveroo, the Sunday Times
By Lydia Cockerham | 10:15 AM on November 17, 2017
We've got some one minute wonders for you this week. In fact, all these videos are way under 60 seconds.
You can cram a lot of meaning into a minute.
A clear idea, powerful visuals and spot-on execution are what it takes to create an effective video, no matter how long it is, but it's especially important when time is at a premium.
Keep reading as we explore three impressive examples of snappy video advertising done right.
Video Worth Sharing #40
Canon | Next Year
Slow motion is a powerful tool that isn't always used effectively. Here Canon take a series of slow motion clips strung together with a swelling piece of music to create a sense of building excitement. It's a wonderful representation of the pleasure of capturing a perfect moment on film.
The Sunday Times | Culture
Some of the most iconic visuals ever — all beautifully, and astoundingly, created in a single 50-second take. This is a masterclass: a simple yet powerful idea that fits the brief to a T, pulled off with an execution where there's simply no room for mistake.
Deliveroo | Notts
Deliveroo do a great job of getting us excited to eat in this quickfire ad. Gorgeous shots of food, people and places combine into a tantalizingly tasty roundup. Plus, Nottingham is our home, so this made us feel all warm and fuzzy inside as well as hungry.