Less than a Minute ft. Canon, Deliveroo, the Sunday Times

By Lydia Cockerham | 10:15 AM on November 17, 2017

Check out some one minute wonders in this week's Video Worth Sharing.

We've got some one minute wonders for you this week. In fact, all these videos are way under 60 seconds.

You can cram a lot of meaning into a minute.

A clear idea, powerful visuals and spot-on execution are what it takes to create an effective video, no matter how long it is, but it's especially important when time is at a premium.

Keep reading as we explore three impressive examples of snappy video advertising done right.

Video Worth Sharing #40

Canon | Next Year

Slow motion is a powerful tool that isn't always used effectively. Here Canon take a series of slow motion clips strung together with a swelling piece of music to create a sense of building excitement. It's a wonderful representation of the pleasure of capturing a perfect moment on film.

The Sunday Times | Culture

Some of the most iconic visuals ever — all beautifully, and astoundingly, created in a single 50-second take. This is a masterclass: a simple yet powerful idea that fits the brief to a T, pulled off with an execution where there's simply no room for mistake.

Deliveroo | Notts

Deliveroo do a great job of getting us excited to eat in this quickfire ad. Gorgeous shots of food, people and places combine into a tantalizingly tasty roundup. Plus, Nottingham is our home, so this made us feel all warm and fuzzy inside as well as hungry.