22 March 2023 Video inspo

The Top Trends in Explainer Video Production: What's Working in 2023

From animation techniques to storytelling styles, here's everything a business needs to know to create effective explainer videos in 2023.

Explainers are bite-sized bits of video content that come in many forms, from traditional animation, to 3D, to live-action, and more. 

That means there’s a huge variety of design options and emotional tactics to communicate your organisation's message. After all, if you're learning a tricky concept, the best way to absorb the message is through beautiful visuals that capture attention and help you make sense of concepts.

By staying up-to-date on the latest trends in explainer video production, we can create videos that capture the attention of our audience and deliver your message with impact.

So, without further ado, here are some of the top trends that you should consider when creating your next explainer video — with examples, to boot!

And hey, if nothing else – it’s a little watching material for your next coffee break. Let's take a look...

1. Combining 2D & 3D

First up, let's talk about the combination of 2D and 3D animation. This trend involves seamlessly moving between these two animation styles and having both kinds of animation occupy the same scene.

By combining these two styles, you can create a new and unique visual experience that'll grab the attention of your audience and help you communicate complex concepts in a more visually engaging way.

It's like peanut butter and jelly – great on their own, even better together.

2. Noise, texture, & gradients

Another trend that's gaining popularity is the use of noise, texture, and gradients. By adding texture and noise to 2D elements, you can differentiate them from block colours and make your video more visually interesting.

The use of colour gradients is also becoming increasingly popular, as it helps to break up solid colours and add more visual interest to your video.

And let's not forget about shadows and shading, which can help create depth and make your video look more three-dimensional.

3. Social Media Optimization

With the rise of social media, it's no surprise that social media optimization is a trend in explainer video production.

This involves creating shorter content with more initial visual interest to encourage engagement and build user bases/customers via these platforms.

The focus is on providing as much information as possible with the visuals, while still using sound and voiceovers.

By optimizing your explainer video for social media, you can increase the reach and impact of your message, and build a stronger connection with your audience.




4. Storytelling and narrative

Storytelling and narrative are also becoming increasingly popular in explainer video production.

By using a narrative approach, you can make your video way more engaging, especially when explaining something that could be quite technical or dry.

The narrative can be emotive, but it doesn't have to be overt or intricate. It can be as simple as presenting a customer’s issue being resolved by the product being explained.

By incorporating a narrative into your explainer video, you can attract people who may not usually be interested in the topic and create a deeper emotional connection with your audience.

To sum up...

These latest trends in explainer video production offer a variety of ways to make your video stand out and leave a lasting impression.

By combining 2D and 3D animation, using noise, texture, and gradients, optimizing for social media, and incorporating storytelling and narrative, you can create a unique visual experience that'll capture the attention of your audience and communicate your message memorably and effectively. 

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Emily Malone

Written by Emily Malone Marketing Manager for Skeleton — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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