Promotional Video Production

Share the unique value of your brand, product or service with the people that matter


Promotional video that communicates your unique value and story

Looking for a great way to communicate the value of your brand, product or service? 

At Skeleton, we help you to communicate this value using the power of promotional video. Video content that will make an emotional connection with your customers and help you to grow your business.  

Trusted by world-famous brands

App Institute
University of Nottingham
Nabeena Mali - App Institute
"Skeleton definitely went beyond my expectations. The attention to detail was amazing. It helped having a creative force outside my own head to help navigate the story. We always refer to our video when people ask for promotional information about our site, or what we do so it's a really valuable resource to have." Nabeena Mali , Marketing Manager , App Institute

Peruse our examples of promotional video in your industry


Our time-tested process for effective video content

So what's the big secret to effective promotional videos? Psst: it's creating content that's interesting and useful. That captivates, connects emotionally, then gets across your core messages. That compels your audience to take meaningful action. And that's what we do.

We believe video should deliver results. That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to get to the root of your brand, your goals, and who you want to influence.

It's not rocket science — it just takes passion, experience and dedication.

You collaborate with us on the brief

Set clear objectives
& define success

Research audience
& market

core messages

Develop creative
idea & story

& storyboard

Film, animate
& edit


We handle planning & production

Ready to consider how video can strengthen your brand?


Promotional Videos made by Skeleton

Whether you want to be seen by the world or an intimate audience, we’re experts at using promotional video to get your brand noticed. Take a look at our latest work below to get the ideas flowing.

Claire Brown - New College Nottingham
"Our video is a great positioning tool. It was a really engaging piece of content and clearly the audience enjoyed it, with the amount of engagement we got through social media." Claire Brown , Head of Marketing , New College Nottingham

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Effective promotional video begins with a video marketing strategy

And we can help with that too.

Just bashing out a quick promo video isn't good enough. Maybe five years ago, but not any more. Today your audience are smart, savvy and desperate for tailored videos that answer their specific needs.

It's why starting with a clear strategy has become the most important part of any video project. It's also why we offer a full range of services to create the most hardworking videos possible for your brand. We'll help you create a comprehensive video content strategy that slots effortlessly into your existing marketing. We'll chop up your brand film into shorter clips to be used in your social media marketing. We'll set up video advertising and video SEO to ensure your content gets in front of the right people.

We don't want to be forward but... if you're looking for a video partner, you've found them.



The backbone of successful video content marketing is strategy. That's why we don't skimp on the research or planning stages. We take the time to figure out exactly what you want to achieve and how we can get you there.

  • Video content strategy
  • Audience personas
  • Competitor research
  • Distribution plans


Producing multiple pieces of content is about being as efficient as possible without losing energy and inspiration. We handle the entire process, from scripting to special effects. And we always keep our passion for the craft front of mind.

  • Creative storytelling
  • Live-action video
  • Animation
  • Video templates & brand guidelines


Video content is only successful if it connects with your audience. We'll distribute your video content through the right channels and with the right tactics to ensure your viewers are engaged, inspired and compelled to act.

  • Video SEO
  • Video advertising
  • Social media marketing
  • Youtube optimisation

Learn more about video marketing

Learn the foundations of creating better video with our Video Academy. For a quick taster, watch the lesson below that guides you through creating a distribution plan to make sure you reach your target audience. Sign up to the full Video Basics course for more!