PROMOTIONAL VIDEO PRODUCTION
We help brands create compelling promotional videos that engage audiences, inspire action and make an impact. Unleash the power of promotional video production today!
Working with ambitious brands like yours
Why Promotional Video?
Why Promotional Video?
These days, video has become an expected part of the buyer's journey — where audiences actively seek out high-quality promotional content from brands. Content that audiences truly value and want to engage with.
Whether you're looking to promote a specific marketing initiative, product, or event, promo videos are a great way to grab your audience's attention and draw them in to learn more.
With the rise in video's popularity, high-quality promotional video content has become an incredibly powerful way to raise awareness and drive lead generation for brands, products and services.
3 REASONS TO CHOOSE US
Promotional videos that cut through
Rise above the clutter with flagship promotional video content that engages your target audience, inspires action and makes an impact.
Reach more of your target audience
Content creation is just the beginning at Skeleton. We maximise your promotional video content's reach throughout the buyer's journey with social edits, optimisation techniques and paid promotion.
A stress-free process
With over 15 years of experience creating promotional vidoes for world-class brands, our process is simple, smooth and straightforward from day one. No worries.
Promotional video projects
A day in the life of an arborist
Launching Natwest's flagship app, Bankline
Raising awareness for the Midlands as a region
Giving a furniture company a seat at the table
Launching a beauty and wellness collection
Europa Worldwide Group
Making sure the show goes on
Getting MyBookie in on the action
Revolutionising the materials science industry
A lightbulb moment for electrical experts
Promotional videos made easy
Want to know how the promotional video production process works?
Your goals and objectives
We start with results. By understanding your destination, we can use it as a guiding principle throughout the process.
Our team takes the time to really think about your brief and develop strategic and creative ways of telling your story.
The excitement begins as we present our thoughts and ideas to you and your team for feedback.
Once you’ve given us the green light, our creative experts get to work, developing a compelling promotional video based on a core idea that will really resonate with your target audience.
We make sure your content reaches your audience using intelligent combinations of owned, earned and paid distribution.
Analysis and reporting
Regular reports help you see how your promotional video advertising is performing against KPIs like views, engagements, audience retention and more.
We're still not done. We continually fine-tune projects and learn lessons for future promotional video production, using world-class analysis and reporting.
Video Briefing Template
The most effective video content & campaigns begin with a well written video brief. Our free template will help you to create your video brief quickly and easily.
Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.
A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."
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What are the benefits of promotional videos?
1. They're popular
You've likely heard that video is the most popular advertising medium around, but just wait until you see the figures. 93% of businesses use it in their marketing strategy and the average person watches around 16 hours online per week.
As with anything in marketing, it's what resonates with the consumer that matters. And once again, the numbers say it all. A huge majority (85%) say videos help them connect with brands, and what's more, it's their preferred medium, 82% would rather watch live video than read social media posts and 68% choose it over articles, infographics and presentations when learning about a new product or service.
2. They're engaging
Video doesn't just grab attention, it holds it. Almost half of people who view the first three seconds of a video watch for at least another 30 seconds, and it's the most engaging type of social media content, typically seeing more clicks on social media than static images.
There's even evidence that video drives an increase in organic traffic from search engine results pages, an average of 157%, to be precise, to help you attract more business.
3. They're digestible
96% of people use video to learn about complex products and services, with viewers able to retain 95% of a message through the medium compared to 10% in text. Businesses agree that these help increase user understanding, with almost half saying an explainer video reduced the number of product support calls to their company, and three-quarters of marketers finding video helps to raise brand awareness.
4. They're effective
It's not enough for video to be popular and engaging; we know you need it to make things happen. 90% of consumers say product video helps them with purchase decisions, eight out of ten people will buy an app or piece of software thanks to video, and branded videos make waves, too, because after watching, 84% will go on to purchase.
Video also boosts qualified leads and most marketers say it both impacts sales and gets good ROI. It's no wonder that nearly half of B2B marketers are looking into video to increase their revenue.
5. They're social
We are far more willing to buy from brands after a positive experience on social. Consumers use it to discover new brands (43%), purchase products or services (36%), and recommend brands to family and friends (33%). So a good social media strategy, and decent content, can make a massive difference. And right now, to do well on social, you need to think about video.
It's also the most popular type of content on social media, outperforming text and images by 1200%, with more shares than the two combined.
6. They give life to your brand
Brand isn't just a logo and some typefaces, it's also your business' personality. With video, there are more ways to show what your business represents and give viewers insight into your brand's personality, along with the products or services you offer.
93% of marketers say video has helped them increase brand awareness, probably because through video, there are more creative ways to showcase your brand or promote a specific message. Whether it's an animation or live-action reel, you can portray your business exactly how you'd like to.
7. They're more memorable
80% of users can recall a video ad they viewed in the past 30 days, so you can stay in people's minds long after you've gained their attention. Enough said!
What makes a killer promo video?
You want your promo video to demand attention and keep people engaged and entertained long enough for them to take action.
It should get to the point concisely and quickly, have a clearly defined audience and call to action, highlight the benefits of what you're promoting, and use storytelling elements to keep your message memorable.
How long should my promo video be?
Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.
Generally speaking, most promo videos are from 10 to 90 seconds long, but it all depends on where you're planning on putting your video. Some Youtube ads are even just 6 seconds long! You just need to be sure that those 6 seconds really pack a punch.
If you feel that your explainer does need to be longer, then this is still possible - just make sure the info you are including adds value.
What does a video production agency need from me?
It might sound obvious, but you need to be clear about the purpose of your promo video. What goal are you aiming to achieve? What's your business situation, and what problem do you want to solve using video?
Plus, think about who will watch your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them.
This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them.
But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.
We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.
Download our handy video brief template to start thinking about what you're trying to achieve.
Will I have any input on the edit?
Of course! From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your video production.
What types of promotional videos are there?
We do all sorts of promo videos at Skeleton, it all depends on your target audience and end goal. Here are some common reasons many companies create promotional videos:
- Brand awareness
- Drive sales
- Drive traffic
- Increase customer engagement
- Educate customers
They can vary in length and can be animated or live-action.
How much does an explainer video cost?
How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for promotional video production typically starts from £10,000. Request a quote and we can have a chat about what's possible with your budget.
Can you help us with our campaign strategy?
Yes, that's our jam here at Skeleton! We're all about creating campaign strategies that both connect with audiences on a deep emotional level, as well as a practical functional level.
So if you’re after campaign planning, concepting, testing, copywriting, design, creative production or paid media management, you’re in good company.
We've got workshops dedicated to mastering the art of campaigns and diving deep into the cultural and competitive landscape in which your brand operates.
And we have all the research tools needed to give you a strategic roadmap to create campaigns that spark conversations and influence behaviour.