1. They're popular
You've likely heard that video is the most popular advertising medium around, but just wait until you see the figures. 93% of businesses use it in their marketing strategy and the average person watches around 16 hours online per week.
As with anything in marketing, it's what resonates with the consumer that matters. And once again, the numbers say it all. A huge majority (85%) say videos help them connect with brands, and what's more, it's their preferred medium, 82% would rather watch live video than read social media posts and 68% choose it over articles, infographics and presentations when learning about a new product or service.
2. They're engaging
Video doesn't just grab attention, it holds it. Almost half of people who view the first three seconds of a video watch for at least another 30 seconds, and it's the most engaging type of social media content, typically seeing more clicks on social media than static images.
There's even evidence that video drives an increase in organic traffic from search engine results pages, an average of 157%, to be precise, to help you attract more business.
3. They're digestible
96% of people use video to learn about complex products and services, with viewers able to retain 95% of a message through the medium compared to 10% in text. Businesses agree that these help increase user understanding, with almost half saying an explainer video reduced the number of product support calls to their company, and three-quarters of marketers finding video helps to raise brand awareness.
4. They're effective
It's not enough for video to be popular and engaging; we know you need it to make things happen. 90% of consumers say product video helps them with purchase decisions, eight out of ten people will buy an app or piece of software thanks to video, and branded videos make waves, too, because after watching, 84% will go on to purchase.
Video also boosts qualified leads and most marketers say it both impacts sales and gets good ROI. It's no wonder that nearly half of B2B marketers are looking into video to increase their revenue.
5. They're social
We are far more willing to buy from brands after a positive experience on social. Consumers use it to discover new brands (43%), purchase products or services (36%), and recommend brands to family and friends (33%). So a good social media strategy, and decent content, can make a massive difference. And right now, to do well on social, you need to think about video.
It's also the most popular type of content on social media, outperforming text and images by 1200%, with more shares than the two combined.
6. They give life to your brand
Brand isn't just a logo and some typefaces, it's also your business' personality. With video, there are more ways to show what your business represents and give viewers insight into your brand's personality, along with the products or services you offer.
93% of marketers say video has helped them increase brand awareness, probably because through video, there are more creative ways to showcase your brand or promote a specific message. Whether it's an animation or live-action reel, you can portray your business exactly how you'd like to.
7. They're more memorable
80% of users can recall a video ad they viewed in the past 30 days, so you can stay in people's minds long after you've gained their attention. Enough said!