Promotional Video Production

Communicate the value of your business with a touch of creative flair. Skeleton is a full-service video production agency for remarkable promotional videos.

Trusted by top companies

A new kind of promotional video production company

If you want your business to grow, win new customers, or even change the world, you’re in the right place.

Skeleton is a full-service video production agency for ambitious marketers and brands. We create promotional videos that not only connect with your audience, but inspire action too.

Looking to promote a specific marketing initiative, product, or event? We'll create a high-quality promotional video for you that'll grab your audience's attention, draw them in to learn more, and drive lead generation for your brand, products, and services. 

manifesto thumbnail

Agency Manifesto

Learn more about Skeleton

Why Skeleton?

3 Reasons to choose us

Content that connects

We engage and inspire your audience with clear and simple storytelling and a touch of creative flair.

MAXIMISE YOUR REACH & INFLUENCE

We make your message go further with custom designed versions of your promotional video for social media and international markets.

A FULLY MANAGED PROCESS

Save time & stress with Skeleton’s full service end to end promotional video production process. We do all the heavy lifting, so you don’t have to!s.

Promotional video projects

View our work  

Stihl Chainsaws

A day in the life of an arborist

Natwest Bank

Launching Natwest's flagship app, Bankline

Midlands Engine

Raising awareness for the Midlands as a region

Ryno Range

Launching a new furniture range

QUL CBD

Launching a beauty and wellness collection

Europa Worldwide Group

Making sure the show goes on

MyBookie | App

Video advertising campaign

Albert

Introducing the 'Albert' platform

AEG

Launching a new range of lighting

An award-winning promotional video production company

Award Logo 1

A Platinum Hermes award for Regional Foster Families

Award Logo 2

A Gold Hermes award for Jobs.ac.uk

Award Logo 3

A Platinum Hermes award for Europa Showfreight

Award Logo 4

A Gold Hermes award for BDO

Award Logo 5

A Platinum Hermes award for Ateme

Customer spotlight

In 2016, cloud content management platform "Box" were looking for a video production agency that could take their video marketing to the next level. Today, Skeleton is not only producing exceptional video content & campaigns for the brand, we are also considered an extension of their marketing team.

box customer spotlight
Customer success story | Box

Learn more about Skeleton's ongoing relationship with Box.

The video production process

Getting started with promotional video

Over the last 18 years we've developed a fully managed end to end promotional video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

Creative presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your project. Here's where you'll see initial concepts for how your video might look, sound and feel.

Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your project a success. Our global network includes teams in the UK, Europe and the US.

Project kick-off

Time for your onboarding session! We'll walk you through our production process and the proposed schedule, before outlining the next steps.

Free video resources

Making the case for video WEBP [COMPRESSED]

Making the case for video

Need to get key decision-makers on board with video? This guide will help you have an answer for every barrier that might stand in your way, and back it all up with facts and figures.

Video Production brief WEBP [COMPRESSED]

Video production brief template

Start planning to achieve your objectives, ensure your production process is smooth and pain-free, and produce your promo video content faster and more efficiently

Video Activation Guide WEBP [COMPRESSED]

Video activation guide

A promotional video is only ever as good as the thinking behind it. Here, we share the details of the main distribution channels and platforms to help you figure out what to post when, where and why.

FAQs

What is promotional video production?

Promotional video production is the process of creating a video to promote your brand or company in a visually compelling way. A promotional video can help boost your business sales and increase brand awareness.

What are the benefits of using video for marketing?

1. They're popular

You've likely heard that video is the most popular advertising medium around, but just wait until you see the figures. 93% of businesses use it in their marketing strategy and the average person watches around 16 hours online per week. 

As with anything in marketing, it's what resonates with the consumer that matters. And once again, the numbers say it all. A huge majority (85%) say videos help them connect with brands, and what's more, it's their preferred medium, 82% would rather watch live video than read social media posts and 68% choose it over articles, infographics and presentations when learning about a new product or service. 

2. They're engaging

Video doesn't just grab attention, it holds it. Almost half of people who view the first three seconds of a video watch for at least another 30 seconds, and it's the most engaging type of social media content, typically seeing more clicks on social media than static images.

There's even evidence that video drives an increase in organic traffic from search engine results pages, an average of 157%, to be precise, to help you attract more business.

3. They're  digestible

96% of people use video to learn about complex products and services, with viewers able to retain 95% of a message through the medium compared to 10% in text. Businesses agree that these help increase user understanding, with almost half saying an explainer video reduced the number of product support calls to their company, and three-quarters of marketers finding video helps to raise brand awareness.  

4. They're effective

It's not enough for video to be popular and engaging; we know you need it to make things happen. 90% of consumers say product video helps them with purchase decisions, eight out of ten people will buy an app or piece of software thanks to video, and branded videos make waves, too, because after watching, 84% will go on to purchase.

Video also boosts qualified leads and most marketers say it both impacts sales and gets good ROI. It's no wonder that nearly half of B2B marketers are looking into video to increase their revenue.

5. They're social

We are far more willing to buy from brands after a positive experience on social. Consumers use it to discover new brands (43%), purchase products or services (36%), and recommend brands to family and friends (33%). So a good social media strategy, and decent content, can make a massive difference. And right now, to do well on social, you need to think about video. 

 It's also the most popular type of content on social media, outperforming text and images by 1200%, with more shares than the two combined.

6. They give life to your brand

Brand isn't just a logo and some typefaces, it's also your business' personality. With video, there are more ways to show what your business represents and give viewers insight into your brand's personality, along with the products or services you offer.

93% of marketers say video has helped them increase brand awareness, probably because through video, there are more creative ways to showcase your brand or promote a specific message. Whether it's an animation or live-action reel, you can portray your business exactly how you'd like to.

7.  They're more memorable

80% of users can recall a video ad they viewed in the past 30 days, so you can stay in people's minds long after you've gained their attention. Enough said! 

What makes a killer promo video?

You want your promotional video to demand attention and keep people engaged and entertained long enough for them to take action. 

It should get to the point concisely and quickly, have a clearly defined audience and call to action, highlight the benefits of what you're promoting, and use storytelling elements to keep your message memorable. 

What do I need to get started with video?

It might sound obvious, but you need to be clear about the purpose of your promo video. What goal are you aiming to achieve? What's your business situation, and what problem do you want to solve using video?

Plus, think about who will watch your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them. 

This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve.

 

Why work with a video production company?

A professional video production agency will have all the skills and expertise you need to make your video a smooth-sailing success — video producers, animators & motion graphic designers, marketing experts, strategists, the lot! 

From strategising, scripting, storyboarding, animation, casting, filming, editing, and making sure your promotional video gets seen by the right people through marketing, it's the full package. 

What types of promotional videos do you create?

We do all sorts of promo videos at Skeleton, it all depends on your target audience and end goal. Here are some common reasons many companies create promotional videos:

  • Brand awareness
  • Drive sales
  • Drive traffic
  • Increase customer engagement
  • Educate customers

They can vary in length and can be animated or live-action. 

 

Do you provide scripts, or do I have to provide them?

Our award-winning team will guide you through the process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

How much will my promotional video cost to make?

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for promotional video production typically starts from £15,000/$20,000. Request a quote and we can have a chat about what's possible with your budget.

How long does it take to produce a promotional video?

At Skeleton, we work hard to complete your promotional video production on time and within budget. As there are lots of stages in the production process, typically, most videos take about 6-to-8 weeks to complete. 

However, sometimes our clients need things faster, and it can be possible to deliver that. If you want to check our availability, give us a call!

How much input do you need from me?

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your promotional video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promo video.

How long should my promo video be?

Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.

Generally speaking, most promo videos are from 10 to 90 seconds long, but it all depends on where you're planning on putting your video.  Some Youtube ads are even just 6 seconds long! You just need to be sure that those 6 seconds really pack a punch. 

If you feel that your promotional video does need to be longer, then this is still possible - just make sure the info you are including adds value.

How many rounds of amends do I get?

Our production team work hard to make sure that you’re really happy with the content of your promotional video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

Will I have any input on the edit?

Of course! From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promotional video production. 

It is possible to update my promotional video in future?

Once a video production is complete, we keep your project files in storage for up to 3 years.

Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

Can you help us with our campaign strategy?

Yes, that's our jam here at Skeleton! We're all about creating campaign strategies that both connect with audiences on a deep emotional level, as well as a practical functional level. 

So if you’re after campaign planning, concepting, testing, copywriting, design, creative production or paid media management, you’re in good company.

We've got workshops dedicated to mastering the art of campaigns and diving deep into the cultural and competitive landscape in which your brand operates.

And we have all the research tools needed to give you a strategic roadmap to create video campaigns that spark conversations and influence behaviour. 

What are the five phases of video production?

The video production process includes the following five phases: Planning, pre-production, production, post production and marketing/ distribution.

How should I promote my video?

To promote your video effectively, you need to have a deep understanding of who your audience is and where they can be reached. You can then develop a distribution strategy to reach them. Need help with that? Get in touch! 

Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: